About Rakuten
Rakuten is a company based in Setagaya (Japan) founded in 1997 by Hiroshi Mikitani. It operates as a SaaS (Software-as-a-Service), Two-Sided Marketplace, and FinTech. The company has 1,601 employees as of May 31, 2025. Rakuten has completed 5 acquisitions, including Bata, Kobo and Seiyu. Rakuten offers products and services including Rakuten Travel AI Hotel Search, Rakuten Mobile, Rakuten Bank, and Drone Delivery Services.
- Headquarter Setagaya, Japan
- Employees 1601 as on 31 May, 2025
- Founders Hiroshi Mikitani
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Sectors
Telecommunications
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Phone
*********
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Website
*********
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Social
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- Legal Name Rakuten Group, Inc.
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Annual Revenue
$14.77 B (USD)8as on Dec 31, 2023
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Net Profit
$-2.35 B (USD)13as on Dec 31, 2023
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EBITDA
$-1.55 B (USD)48as on Dec 31, 2023
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Latest Funding Round
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Investors
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Employee Count
1601
as on May 31, 2025
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Investments & Acquisitions
Bata
& 4 more
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Products & Services of Rakuten
Rakuten offers a comprehensive portfolio of products and services, including Rakuten Travel AI Hotel Search, Rakuten Mobile, Rakuten Bank, and Drone Delivery Services. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
AI-driven hotel recommendations are provided for tailored user experiences.
Mobile services are offered with innovative space and AI integration.
Banking solutions are enhanced by AI and ecosystem integration.
Drone delivery solutions are developed for regional community challenges.
Funding Insights of Rakuten
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Rakuten
Rakuten has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include Bata, Kobo and Seiyu. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Footwear and accessories are sold by this company.
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2016 | ||||
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Unique Asian travel experiences are discovered and booked via marketplace.
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2011 | ||||
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Video-on-demand streaming services are provided by Wuaki.tv.
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2010 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Rakuten
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Rakuten Comparisons
Competitors of Rakuten
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Rakuten
Frequently Asked Questions about Rakuten
When was Rakuten founded?
Rakuten was founded in 1997.
Where is Rakuten located?
Rakuten is headquartered in Setagaya, Japan. It is registered at Setagaya, Tokyo, Japan.
Who is the current CEO of Rakuten?
Hiroshi Mikitani is the current CEO of Rakuten. They have also founded this company.
How many employees does Rakuten have?
As of May 31, 2025, the latest employee count at Rakuten is 1,601.
What is the annual revenue of Rakuten?
Annual revenue of Rakuten is $14.77B as on Dec 31, 2023.
What does Rakuten do?
Rakuten Group, Inc. is engaged in providing innovative internet services across various sectors worldwide. Operations are focused on e-commerce, telecommunications through Rakuten Mobile, financial services via Rakuten Bank, and travel technology with AI-driven solutions like Rakuten Travel AI Hotel Search. Additionally, drone delivery services are being developed to address regional challenges. The company is committed to sustainability and diversity, with initiatives in AI, sports, and culture, fostering community engagement and technological advancement across global markets including Americas, Asia Pacific, Europe, and Japan.
What products or services does Rakuten offer?
Rakuten offers Rakuten Travel AI Hotel Search, Rakuten Mobile, Rakuten Bank, and Drone Delivery Services.
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