About Ibotta
Ibotta is a company based in Denver (United States) founded in 2012.. Ibotta has raised $97.58 million across 7 funding rounds from investors including Kleiner Perkins, FJ Labs and Koch Disruptive Technologies. The company has 886 employees as of December 31, 2024. Ibotta offers products and services including Ibotta App, Brand Solutions, and Rewards as a Service. Ibotta operates in a competitive market with competitors including LivingSocial, Comment Sold, Shopkick, Mobee and Pogo, among others.
- Headquarter Denver, United States
- Employees 886 as on 31 Dec, 2024
- Stage Public
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Sectors
RetailTechnology
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Ibotta, Inc.
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Annual Revenue
$367.25 M14.75as on Dec 31, 2024
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Net Profit
$68.74 M80.34as on Dec 31, 2024
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EBITDA
$36.01 M-42.54as on Dec 31, 2024
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Total Equity Funding
$97.58 M (USD)
in 7 rounds
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Latest Funding Round
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Investors
Kleiner Perkins
& 8 more
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Employee Count
886
as on Dec 31, 2024
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IPO & Listings of Ibotta
Ibotta is a publicly listed company on the NYSE with ticker symbol IBTA in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Ibotta
Ibotta offers a comprehensive portfolio of products and services, including Ibotta App, Brand Solutions, and Rewards as a Service. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
App for earning cash back on purchases and shopping.
Platform for brands to target consumers via promotions.
Service to enhance customer loyalty through rewards.
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Software Development Team
73 people
Senior Team
43 people
Leadership Team
24 people
Finance and Accounting
17 people
Platform Team
13 people
Data Analysis and Operations Team
10 people
Staff Team
9 people
Sales and Marketing
9 people
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Funding Insights of Ibotta
Ibotta has successfully raised a total of $97.58M across 7 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Last Round
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First Round
First Round
(29 Feb 2012)
- Investors Count 9
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2019 | Amount | Series D - Ibotta | Valuation | Koch Disruptive Technologies |
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| Jul, 2017 | Amount | Series C - Ibotta | Valuation | GGV Capital | |
| Oct, 2015 | Amount | Series C - Ibotta | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Ibotta
Ibotta has secured backing from 9 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Kleiner Perkins, FJ Labs and Koch Disruptive Technologies. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Multiple sectors are invested in by the venture capital firm.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location | |
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Consumer and enterprise software is invested in by Haystack Partners.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Ibotta
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Ibotta
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Ibotta Comparisons
Competitors of Ibotta
Ibotta operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as LivingSocial, Comment Sold, Shopkick, Mobee and Pogo, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Daily deals on local experiences and products are offered online.
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| domain | founded_year | HQ Location |
Live streaming storefronts are enabled by an online SaaS platform.
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| domain | founded_year | HQ Location |
Hyperlocal mobile-app platform offering rewards and shopping assistance to consumers
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| domain | founded_year | HQ Location |
Rewards and cashback are delivered through a mobile app platform.
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| domain | founded_year | HQ Location |
Pogo is focused on helping users monetize personal data.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Ibotta
Frequently Asked Questions about Ibotta
When was Ibotta founded?
Ibotta was founded in 2012.
Where is Ibotta located?
Ibotta is headquartered in Denver, United States. It is registered at Denver, Colorado, United States.
Is Ibotta a funded company?
Ibotta is a funded company, having raised a total of $97.58M across 7 funding rounds to date. The company's 1st funding round was a Series C of $40M, raised on Feb 29, 2012.
How many employees does Ibotta have?
As of Dec 31, 2024, the latest employee count at Ibotta is 886.
What is the annual revenue of Ibotta?
Annual revenue of Ibotta is $367.25M as on Dec 31, 2024.
What does Ibotta do?
Ibotta was founded in 2012 in Denver, United States, as a fintech platform focused on consumer rewards. Cashback is earned by users on in-store and online purchases across various retailers. Deals are added to the app before shopping, with redemptions handled through receipt uploads or linked loyalty cards. Operations emphasize multi-category products in the consumer goods sector.
Who are the top competitors of Ibotta?
Ibotta's top competitors include Pogo, Comment Sold and LivingSocial.
What products or services does Ibotta offer?
Ibotta offers Ibotta App, Brand Solutions, and Rewards as a Service.
Is Ibotta publicly traded?
Yes, Ibotta is publicly traded on NYSE under the ticker symbol IBTA.
Who are Ibotta's investors?
Ibotta has 9 investors. Key investors include Kleiner Perkins, FJ Labs, Koch Disruptive Technologies, Netscape, and GGV Capital.
What is Ibotta's ticker symbol?
The ticker symbol of Ibotta is IBTA on NYSE.
What is Ibotta's valuation?
The valuation of Ibotta is $1B as of Aug 2019.
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