About Betterment
Betterment is a company based in New York (United States) founded in 2010 by Eli Boverman and Jonathan Stein. Betterment has raised $335 million across 10 funding rounds from investors including Citi, Bessemer Venture Partners and Francisco Partners. Betterment has completed 4 acquisitions, including Gradvisor, ImpulseSave and Makara. Betterment offers products and services including Automated Investing, High-Yield Cash, and IRAs. Betterment operates in a competitive market with competitors including Stash, Wealthsimple, Wealthfront, Wahed and SigFig, among others.
- Headquarter New York, United States
- Founders Eli Boverman, Jonathan Stein
- Stage Minicorn
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Sectors
Technology
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Email
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Phone
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Website
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Social
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- Legal Name Betterment Llc
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Products & Services of Betterment
Betterment offers a comprehensive portfolio of products and services, including Automated Investing, High-Yield Cash, and IRAs.
Service for building and managing diversified portfolios automatically.
Account offering higher interest rates for cash savings.
Tax-advantaged accounts for retirement savings and planning.
People of Betterment
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Software Development Team
75 people
Sales and Marketing
27 people
Product Management Team
24 people
Legal and Compliance
20 people
Senior Team
17 people
Leadership Team
16 people
Finance and Accounting
14 people
Operations Team
13 people
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Funding Insights of Betterment
Betterment has successfully raised a total of $335M across 10 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $100 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Betterment
Betterment has secured backing from 18 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Citi, Bessemer Venture Partners and Francisco Partners.
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Venture debt financing is provided to companies across multiple sectors.
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ORIX USA is engaged in middle market asset management and lending.
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Investments in fintech companies are made by Treasury.
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Investor details for Betterment
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Investments & Acquisitions by Betterment
Betterment has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Gradvisor, ImpulseSave and Makara.
Investment portfolio details for Betterment
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
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Employer-enabled savings management platform for education
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Online Piggy Bank
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Cryptocurrency investments are guided by Makara's robo advisor platform.
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Complete acquisition details for Betterment
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Financial Statements - Betterment
Detailed financials for Betterment
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Betterment Comparisons
Peer comparison for Betterment
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Competitors of Betterment
Betterment operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Stash, Wealthsimple, Wealthfront, Wahed and SigFig, among others.
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Automated investment and robo-advisory services are offered to individuals.
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Online robo advisory and stock trading services are provided.
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Robo-advisory and financial planning services are provided for investments.
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Shariah-compliant investments and savings are offered to individuals.
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Investment accounts are linked and portfolios managed online.
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Detailed competitors of Betterment
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Latest news on Betterment
Complete news archive for Betterment
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Frequently Asked Questions about Betterment
Betterment was founded in 2010.
Betterment is headquartered in New York, United States. It is registered at New York, New York, United States.
Betterment is a funded company, having raised a total of $335M across 10 funding rounds to date.
Betterment was founded in 2010 in New York, United States, as a fintech platform focused on automated investment services. Tools for spending, saving, and creating customized financial plans are offered to users. Investments are directed toward exchange-traded funds (ETFs) and cash reserves to support long-term goals. The platform operates through apps available on Android and iOS devices, serving individual investors across the country.
Betterment's top competitors include Wealthsimple, Stash and Wealthfront.
Betterment offers Automated Investing, High-Yield Cash, and IRAs.
Betterment has made 4 acquisitions, including Gradvisor, ImpulseSave, and Makara.
Betterment has 18 investors. Key investors include Citi, Bessemer Venture Partners, Francisco Partners, Kinnevik, and Anthemis Group.
The valuation of Betterment is $700M as of Mar 2016.