About Betterment
Betterment is a Technology company based in New York (United States) founded in 2010 by Eli Boverman and Jonathan Stein. It operates as an app-based automated investment and retirement planning platform. Betterment has raised $335 million across 10 funding rounds from investors including Citi, Bessemer Venture Partners and Francisco Partners. The company has 674 employees. Betterment has completed 4 acquisitions, including Gradvisor, ImpulseSave and Makara. Betterment was last valued at $1.36 billion in March 2026. Its website betterment.com draws about 2.9 million monthly visits. Betterment offers products and services including Automated Investing, High-Yield Cash, and IRAs. Its focus areas include FinTech, Investment Tech, Wealth Management Platforms and Robo Advisors. Its legal entity is Betterment LLC. Its competitors include Stash, Wealthsimple, Wealthfront, Wahed and SigFig and 3 more; 8 of its 8 listed competitors have raised funding.
Company details
Betterment was founded in 2010 in New York, United States, as a fintech platform focused on automated investment services. Tools for spending, saving, and creating customized financial plans are offered to users. Investments are directed toward exchange-traded funds (ETFs) and cash reserves to support long-term goals. The platform operates through apps available on Android and iOS devices, serving individual investors across the country.
- Headquarters New York, United States
- Employees 674
- Founders Eli Boverman, Jonathan Stein
- Stage Unicorn
- SectorsTechnology
- Website category Finance · Investing
- Email••••••••
- Phone•••• ••••
- Website betterment.com
- Social LinkedIn X Facebook Instagram
- Legal Name Betterment Llc
Products & Services of Betterment
Betterment offers a comprehensive portfolio of products and services, including Automated Investing, High-Yield Cash, and IRAs.
Service for building and managing diversified portfolios automatically.
Account offering higher interest rates for cash savings.
Tax-advantaged accounts for retirement savings and planning.
Apps and channels of Betterment
Betterment publishes 2 mobile apps with over 500K+ downloads.
Funding Insights of Betterment
Betterment has successfully raised a total of $335M across 10 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $100 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $335M
- Total Rounds 10
- Last Round Debt – Conventional — $100M
- Investors Count 35
All 10 funding rounds of Betterment with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2021 | $100M | Debt – Conventional | – | – | |
| Sep 2021 | $60M | Series F | – | Treasury | |
| Jul 2017 | $70M | Series E | – | Kinnevik | |
| Jun 2016 | – | Series E | – | – | |
| Mar 2016 | $100M | Series E | $700M | Kinnevik | |
| Feb 2015 | $60M | Series D | – | Francisco Partners | |
| Apr 2014 | $32M | Series C | – | Northwestern Mutual Capital | |
| Oct 2012 | $10M | Series B | – | Menlo Ventures | |
| Nov 2010 | $3M | Series A | – | Bessemer Venture Partners, Anthemis Group | – |
| Nov 2010 | – | Angel Round | – | Jose Marin, Fabrice Grinda | – |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2016 | $700M | •••••••• |
Full valuation and stage history of Betterment
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $1.36B (Mar 2026). 35 investors in total: 33 institutional and 2 angel.
Investors in Betterment
Betterment has secured backing from 35 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Citi, Bessemer Venture Partners and Francisco Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture debt financing is provided to companies across multiple sectors. | 2015 | runwaygrowth.com | Woodside, United States | |
ORIX USA is engaged in middle market asset management and lending. | – | orix.com | Dallas, United States | |
Investments in fintech companies are made by Treasury. | 2020 | thetreasury.com | New York, United States | |
Venture capital investments are directed toward multiple sectors by Kinnevik. | 1936 | kinnevik.com | Stockholm, Sweden | |
Venture capital investments and support for entrepreneurs in technology and innovation sectors. | 1911 | bvp.com | Redwood City, United States | |
Private equity investment firm focused on technology sector | 1999 | franciscopartners.com | San Francisco, United States | |
Early-stage venture capital firm investing in AI, healthcare, and tech sectors. | – | menlovc.com | - | |
VC firm investing in companies in the US | – | globespancapital.com | Boston, United States | |
Early and growth-stage startups are funded by Anthemis Group. | 2008 | anthemis.com | London, United Kingdom | |
Venture capital fund focused on consumer and tech startup | – | id8investments.com | New York, United States |
Investor details for Betterment
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Betterment
263 people are tracked at Betterment (70 in leadership, 5 in board & advisors, 188 in team); the tracked headcount is 674.
| Name | Role | Group |
|---|---|---|
Eli Boverman | Co-Founder | Leadership |
Jonathan Stein | Co-Founder | Leadership |
Sarah Kirshbaum Levy | CEO | Leadership |
Mike Reust | President | Leadership |
Liane Pierce | VP, Client Experience | Leadership |
Peter Lorimer | CFO | Leadership |
Kevin Becker-Torres | Director of IT | Leadership |
Sheyla Corcino | Director, Acqusition Marketing | Leadership |
Johanna Richardson | Chief Product Officer | Leadership |
Evol Greaves | VP, Engineering | Leadership |
Veronica Mendoza | VP, Growth Marketing | Leadership |
Kim Rosenblum | Chief Marketing Officer | Leadership |
Kumud Sharma | Chief People Officer | Leadership |
Katharine Sargent | Director of Communications | Leadership |
Eric Bronnenkant | Head of Tax | Leadership |
Allie Armstrong | Vp, Brand Creative | Leadership |
Hillary Reeves | Director of B2B Marketing | Leadership |
Lauren Yee | Senior Director Of CRM & Email Marketing | Leadership |
Matthew Prager | Senior Director, Performance And Brand Marketing | Leadership |
Megan Fitzgerald | Director of Legal | Leadership |
243 more people are available in the full profile.
Complete people profiles for Betterment
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Betterment
Betterment has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Gradvisor, ImpulseSave and Makara.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Delivers financial advisory services to help clients manage investments effectively. | rowboatadvisors.com | – | 0 | May 2025 | •••• | |
Employer-enabled savings management platform for education | gradvisor.com | Miami, United States | 2015 | Feb 2022 | •••• | |
Cryptocurrency investments are guided by Makara's robo advisor platform. | makara.com | Redwood, United States | 2008 | Feb 2022 | •••• | |
Online Piggy Bank | impulsesave.com | Cambridge, United Kingdom | 2010 | Oct 2013 | •••• |
Complete acquisition details for Betterment
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Betterment
9 dated milestones of Betterment across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Betterment is founded.
- Funding First funding round.
- Acquisition Acquires ImpulseSave.
- Milestone Reaches Minicorn status.
- Milestone Reaches Unicorn status.
- Funding Latest funding round, Debt – Conventional, of $100.0M.
- Acquisition Acquires Makara.
- Acquisition Acquires Gradvisor.
- Acquisition Acquires Rowboat Advisors.
Competitors of Betterment
Betterment has 8 listed competitors in our database, 8 of them funded. They include Stash, Wealthsimple, Wealthfront, Wahed and SigFig, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| stash.com | 2015 | New York, United States | $747.48M | – | Automated investment and robo-advisory services are offered to individuals. | |
| wealthsimple.com | 2014 | Toronto, Canada | $1.29B | 1,251 | Online robo advisory and stock trading services are provided. | |
| wealthfront.com | 2008 | Palo Alto, United States | $204.67M | 200 | Robo-advisory and financial planning services are provided for investments. | |
| wahed.com | 2017 | New York, United States | $95M | – | Shariah-compliant investments and savings are offered to individuals. | |
| sigfig.com | 2011 | San Francisco, United States | $160.75M | – | Investment accounts are linked and portfolios managed online. | |
| joinpogo.com | 2020 | New York, United States | $14.8M | – | Pogo is focused on helping users monetize personal data. | |
| ellevest.com | 2014 | New York, United States | $155.41M | 89 | Automated investment platform for women is provided via mobile app. | |
| brightplan.com | 2016 | San Jose, United States | $44.06M | – | Robo-advisory platform for goal-based portfolio planning is offered. |
Detailed competitors of Betterment
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Betterment
The website of Betterment (betterment.com) receives about 2.9M visits a month and ranks #17,107 among all websites worldwide, #1,104 in Investing.
- Monthly visits2.9M
▲ 21.4% vs previous month
- Unique visitors722.2K
per month
- Global rank#17,107
among all websites
- Category rank#1,104
Finance · Investing
- Bounce rate33%
- Pages per visit7.2
- Average visit3 min 47 sec
- DevicesDesktop 55% · Mobile 45%
Websites whose visitors overlap most with Betterment. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| wealthfront.com | 100% | 3.8M | #12,843 | View details | |
bogleheads.org | bogleheads.org | 71% | – | #22,578 | – |
| sigfig.com | 69% | 138.5K | #309,236 | View details | |
| morningstar.com | 69% | 12.9M | #4,951 | View details | |
| treasurydirect.gov | 68% | – | #10,355 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Betterment
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Top companies in Investment & Financial Technology
10 companies that operate in the same segment as Betterment (Investment & Financial Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Commission-free trading and investment services are provided by Robinhood. | 2013 | Menlo Park, California, United States | USD 5.58 B | USD 2.98 B | 4,841 | |
Online exchange platform for cryptocurrency | 2017 | Ta Xbiex, Malta | USD 2.02 B | – | 14,747 | |
Online social trading platform for cryptocurrency, stocks, ETFs, and CFDs | 2007 | Tel Aviv, Tel Aviv, Israel | USD 422.94 M | USD 925.73 M | 2,713 | |
Financial data and investment advisory tools are offered online. | 1984 | Chicago, Illinois, United States | USD 91 M | USD 351.25 K | 6 | |
App-based brokerage stock trading platform | 1996 | Mumbai, Maharashtra, India | USD 38.41 M | USD 548.9 M | 3,830 | |
App-based platform for spare change investment | 2012 | Irvine, California, United States | USD 587.84 M | – | 602 | |
Smart investment portfolios are offered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 121.05 M | USD 635.51 K | 231 | |
Money Forward is engaged in providing financial technology solutions. | 2012 | Minato, Tokyo, Japan | USD 42.9 M | USD 322.51 M | 2,600 | |
Wealth management solutions are delivered for investment advisors. | 2009 | Mountain View, California, United States | USD 759.1 M | – | 1,524 | |
Online data source platform for information, analytics, and solutions for governments and financial markets | 1959 | London, England, United Kingdom | USD 1.41 B | – | – |
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Related news about Betterment
Complete news archive for Betterment
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Frequently Asked Questions about Betterment
Betterment was founded in 2010.
Betterment is headquartered in New York, United States. It is registered at New York, New York, United States.
Betterment is a funded company, having raised a total of $335M across 10 funding rounds to date.
Betterment has 674 employees.
Betterment was founded in 2010 in New York, United States, as a fintech platform focused on automated investment services. Tools for spending, saving, and creating customized financial plans are offered to users. Investments are directed toward exchange-traded funds (ETFs) and cash reserves to support long-term goals. The platform operates through apps available on Android and iOS devices, serving individual investors across the country.
Betterment's top competitors include Wealthsimple, Stash and Wealthfront.
Betterment offers Automated Investing, High-Yield Cash, and IRAs.
Betterment has made 4 acquisitions, including Gradvisor, ImpulseSave, and Makara.
Betterment has 35 investors. Key investors include Citi, Bessemer Venture Partners, Francisco Partners, ORIX, and FJ Labs.
The valuation of Betterment is $1.36B as of Mar 2026.
Betterment operates through Betterment Llc.
Yes. Betterment publishes Betterment Invest & Save Money and 1 more app, with over 500,000 downloads.