ImpulseSave

Cambridge, United Kingdom Founded: 2010 • Age: 16 yrs Acquired By Betterment
Online Piggy Bank

About ImpulseSave

ImpulseSave is a Technology company based in Cambridge (United Kingdom) founded in 2010, and was acquired by Betterment in October 2013. It operates as an online Piggy Bank. Its focus areas include FinTech, Investment Tech, Wealth Management Platforms and Robo Advisors.

Company details

ImpulseSave is an online piggy bank (FDIC Insured) that links to an existing checking account. People create goals and save money towards those goals whenever they have an impulse to shop. Their savings can be shared with friends. App interacts with users by email updates, push notifications. They generate revenue by lead generation. Acquired by Betterment, it has shut down its operations on 1st Nov, 2013.

Key Metrics

Funding Insights of ImpulseSave

  • Total Rounds 3
  • First Round $50,000

    (Feb 2011)

  • Investors Count 2

All 3 funding rounds of ImpulseSave with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Dec 2012–Seed––
Aug 2012–Seed––
Feb 2011$50,000Debt – Conventional––
–
Valuation history

3 investors in total: 3 institutional.

Investors in ImpulseSave

ImpulseSave has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Betterment, Techstars and SV Angel.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
Early-stage investments are provided to transformative technology companies.
–svangel.comSan Francisco, United States
Startups are accelerated globally without sector restrictions through structured programs.
2006techstars.comNew York, United States
App-based automated investment and retirement planning platform
2010betterment.comNew York, United States
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Investor details for ImpulseSave

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

Timeline of ImpulseSave

4 dated milestones of ImpulseSave across 3 years, from founding to its latest funding, stage changes and deals.

  1. Founded ImpulseSave is founded.
  2. Funding First funding round of $50K.
  3. Funding Latest funding round, Seed,.
  4. Exit Acquired by Betterment.

Top companies in Investment & Financial Technology

10 companies that operate in the same segment as ImpulseSave (Investment & Financial Technology), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Commission-free trading and investment services are provided by Robinhood.
2013Menlo Park, California, United StatesUSD 5.58 BUSD 2.98 B4,841
Online exchange platform for cryptocurrency
2017Ta Xbiex, MaltaUSD 2.02 B–14,747
Online social trading platform for cryptocurrency, stocks, ETFs, and CFDs
2007Tel Aviv, Tel Aviv, IsraelUSD 422.94 MUSD 925.73 M2,713
Financial data and investment advisory tools are offered online.
1984Chicago, Illinois, United StatesUSD 91 MUSD 351.25 K6
App-based brokerage stock trading platform
1996Mumbai, Maharashtra, IndiaUSD 38.41 MUSD 548.9 M3,830
App-based platform for spare change investment
2012Irvine, California, United StatesUSD 587.84 M–602
Smart investment portfolios are offered via an online platform.
2015Bengaluru, Karnataka, IndiaUSD 121.05 MUSD 635.51 K231
App-based automated investment and retirement planning platform
2010New York, New York, United StatesUSD 335 M–674
Money Forward is engaged in providing financial technology solutions.
2012Minato, Tokyo, JapanUSD 42.9 MUSD 322.51 M2,600
Wealth management solutions are delivered for investment advisors.
2009Mountain View, California, United StatesUSD 759.1 M–1,524
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Frequently Asked Questions about ImpulseSave

ImpulseSave was founded in 2010 and raised its 1st funding round 1 year after it was founded.

ImpulseSave is headquartered in Cambridge, United Kingdom. It is registered at Cambridge, Cambridgeshire, United Kingdom.

ImpulseSave is an online piggy bank (FDIC Insured) that links to an existing checking account. People create goals and save money towards those goals whenever they have an impulse to shop. Their savings can be shared with friends. App interacts with users by email updates, push notifications. They generate revenue by lead generation. Acquired by Betterment, it has shut down its operations on 1st Nov, 2013.

ImpulseSave has 3 investors. Key investors include Betterment, Techstars, and SV Angel.

Yes. ImpulseSave was acquired by Betterment in October 2013.

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