About Plum
Plum is a company based in London (United Kingdom) founded in 2016 by Victor Trokoudes. It operates as a Subscription Services and FinTech. Plum has raised $75.78 million across 16 funding rounds from investors including Crowdcube, SVB and Eurobank. Plum offers products and services including Easy Access Savings Pockets, Lifetime ISA, Plum Interest, Cash ISA, and Stocks and Shares ISA. Plum operates in a competitive market with competitors including Cleo AI, Snoop, Oval Money, Emma and Money Dashboard, among others.
- Headquarter London, United Kingdom
- Founders Victor Trokoudes
- Stage Minicorn
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Sectors
Technology
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Email
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Phone
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Website
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Social
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- Legal Name Plum Fintech Limited
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$75.78 M (USD)
in 16 rounds
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Latest Funding Round
$19.62 M (USD), Debt – Venture
Apr 14, 2025
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Investors
Crowdcube
& 18 more
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Employee Count
Not available
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Products & Services of Plum
Plum offers a comprehensive portfolio of products and services, including Easy Access Savings Pockets, Lifetime ISA, Plum Interest, Cash ISA, and Stocks and Shares ISA.
Savings pockets are offered for quick money access.
Lifetime ISA is provided for long-term savings goals.
Plum Interest is designed for low-risk money growth.
Cash ISA is offered for tax-free savings options.
Stocks ISA is provided for investment in markets.
People of Plum
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Funding Insights of Plum
Plum has successfully raised a total of $75.78M across 16 strategic funding rounds. The most recent funding activity was a Debt – Venture round of $19.62 million completed in April 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Plum
Plum has secured backing from 19 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Crowdcube, SVB and Eurobank.
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Early-stage startups are invested in by sector-agnostic DMG Ventures.
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Global Brain is recognized as a venture capital firm supporting startups.
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Investments are made in proptech, fintech, SaaS, and multiple sectors.
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Investor details for Plum
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
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- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Plum
Investment portfolio details for Plum
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
Financial Statements - Plum
Detailed financials for Plum
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- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
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Plum Comparisons
Peer comparison for Plum
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
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- Operating benchmarks
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Competitors of Plum
Plum operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cleo AI, Snoop, Oval Money, Emma and Money Dashboard, among others.
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Cloud and AI-based chatbots for personal finance management are offered.
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Expense management for individuals is enabled via a mobile app.
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App for financial planning, savings and P2P lending
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Money management tools are offered via an app for individuals.
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Online platform for personal finance management
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Detailed competitors of Plum
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
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- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Plum
Complete news archive for Plum
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- Full article archive
- Source and publication date
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Frequently Asked Questions about Plum
Plum was founded in 2016.
Plum is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Victor Trokoudes is the current CEO of Plum. They have also founded this company.
Plum is a funded company, having raised a total of $75.78M across 16 funding rounds to date.
Plum is focused on offering financial tools for savings and investments. Various products like Easy Access Savings Pockets, Lifetime ISAs, and Stocks and Shares ISAs are provided to help users manage money for life events, retirement, and long-term goals. Services are extended across personal finance sectors with automated saving features and subscription plans. Solutions are designed to cater to diverse financial needs, from short-term surprises to long-term retirement planning.
Plum's top competitors include Cleo AI, Oval Money and Moneyhub.
Plum offers Easy Access Savings Pockets, Lifetime ISA, Plum Interest, Cash ISA, and Stocks and Shares ISA.
The valuation of Plum is $10.7M as of Nov 2019.