About Plum
Plum is a Technology company based in London (United Kingdom) founded in 2016 by Victor Trokoudes. AI-based platform for automated personal spend management is provided. It operates on a Subscription Services and FinTech model. Plum has raised $75.78 million across 16 funding rounds from investors including Crowdcube, SVB and Eurobank. Plum was last valued at $10.7 million in November 2019. Its chief executive, as recorded, is Victor Trokoudes. Its website withplum.com draws about 384 thousand monthly visits. Plum offers products and services including Easy Access Savings Pockets, Lifetime ISA, Plum Interest, Cash ISA, and Stocks and Shares ISA. Its focus areas include Financial Services, FinTech and Personal Finance. Its legal entity is Plum Fintech Limited. Its competitors include Cleo AI, Snoop and Oval Money; 3 of its 3 listed competitors have raised funding.
Company details
Plum is focused on offering financial tools for savings and investments. Various products like Easy Access Savings Pockets, Lifetime ISAs, and Stocks and Shares ISAs are provided to help users manage money for life events, retirement, and long-term goals. Services are extended across personal finance sectors with automated saving features and subscription plans. Solutions are designed to cater to diverse financial needs, from short-term surprises to long-term retirement planning.
- Total Equity Funding$75.78M (USD)
in 16 rounds
- Latest Funding Round$19.62M (USD), Debt – Venture
Apr 2025
- InvestorsCrowdcube
& 18 more
Products & Services of Plum
Plum offers a comprehensive portfolio of products and services, including Easy Access Savings Pockets, Lifetime ISA, Plum Interest, Cash ISA, and Stocks and Shares ISA.
Savings pockets are offered for quick money access.
Lifetime ISA is provided for long-term savings goals.
Plum Interest is designed for low-risk money growth.
Cash ISA is offered for tax-free savings options.
Stocks ISA is provided for investment in markets.
Apps and channels of Plum
Plum publishes 1 mobile app with over 1M+ downloads; its YouTube channel Plum has 3.94K subscribers and 27 videos.
Videos from Plum
The most watched videos on Plum's YouTube channel, Plum (3.94K subscribers). Click a video to play it here.
More on Plum.
Funding Insights of Plum
Plum has successfully raised a total of $75.78M across 16 strategic funding rounds. The most recent funding activity was a Debt – Venture round of $19.62 million completed in April 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $75.78M
- Total Rounds 16
- Last Round Debt – Venture — $19.62M
- First Round $500,000
(Aug 2016)
- Investors Count 19
Latest 10 of 16 funding rounds of Plum with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2025 | $19.62M | Debt – Venture | – | – | |
| Jul 2024 | $17.32M | Series B | – | Eurobank, Venture Friends | |
| Jul 2024 | $2.97M | Series A | – | – | |
| Nov 2023 | $5.3M | Series A | – | Eurobank | – |
| Oct 2022 | $1.85M | Series A | – | – | – |
| Oct 2022 | $5.69M | Debt – Conventional | – | – | |
| Aug 2022 | $7.4M | Debt – Conventional | – | – | |
| Oct 2021 | $9.24M | Series A | – | – | – |
| Oct 2021 | $14M | Series A | – | DMG Ventures, Ventura Capital | |
| May 2020 | $10M | Series A | – | Global Brain |
| Date | Valuation | Stage |
|---|---|---|
| Nov 2019 | $10.7M | •••••••• |
| Feb 2019 | $21.3M | •••••••• |
| Aug 2018 | $••••• | •••••••• |
| Jul 2017 | $••••• | •••••••• |
Full valuation and stage history of Plum
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $10.7M (Nov 2019). 19 investors in total: 14 institutional and 5 angel.
Investors in Plum
Plum has secured backing from 19 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Crowdcube, SVB and Eurobank.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage startups are invested in by sector-agnostic DMG Ventures. | dmgventures.co.uk | London, United Kingdom | ||
Global Brain is recognized as a venture capital firm supporting startups. | globalbrains.com | Shibuya, Japan | ||
Investments are made in proptech, fintech, SaaS, and multiple sectors. | venturefriends.vc | Athens, Greece | ||
Venture capital firm focused on tech sectors | ventura.ae | London, United Kingdom | ||
Venture capital and acceleration are provided to tech startups. | 500.co | Ho Chi Minh City, Vietnam | ||
Corporate advisory services are provided across multiple sectors. | 1991 | ebrd.com | London, United Kingdom | |
Early-stage tech investments are made in Europe and Asia. | ebrdvcip.com | London, United Kingdom | ||
Tech focused corporate VC firm investing in early stage startups in Turkey | 500istanbul.co | Istanbul, Turkey | ||
Banking and financial service provider | 1857 | bbva.com | Bilbao, Spain | |
Retail, corporate, and private banking services are provided in Greece. | 1990 | eurobank.gr | Athens, Greece |
Investor details for Plum
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Plum
14 people are tracked at Plum (3 in leadership, 11 in team).
| Name | Role | Group |
|---|---|---|
Victor Trokoudes | Co-Founder & CEO | Leadership |
Jess Williams | Head Of Product | Leadership |
Elena Xystouri, LLB, LLM, LPC, CyBar | Head Of Compliance (eu) | Leadership |
Sia Georgieva | Senior Product Manager | Team |
Remy Hiss | Aml/kyc Analyst | Team |
Evangelos Dikopoulos | Senior Aml/kyc Analyst | Team |
Heather King | Product Manager | Team |
Elise Nunn | Senior Product Manager | Team |
Alexia Iris Grigoropoulou | Senior Aml/kyc Analyst | Team |
Magdalena Deszcz | Senior Fincrime Operations Lead (aml/kyc) | Team |
Laura Economou | Complaints Manager | Team |
Kumar Shubham | Product Leader | Team |
Irida Pipini | Senior Aml/kyc Analyst | Team |
Tea Zivkovic | Compliance Analyst | Team |
Complete people profiles for Plum
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Plum
4 dated milestones of Plum across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Plum is founded.
- Funding First funding round of $500K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Debt – Venture, of $19.6M.
Competitors of Plum
Plum has 3 listed competitors in our database, 3 of them funded. They include Cleo AI, Snoop and Oval Money.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| meetcleo.com | 2015 | London, United Kingdom | $175.49M | 74 | Cloud and AI-based chatbots for personal finance management are offered. | |
| snoop.app | 2018 | London, United Kingdom | $42.32M | 27 | Expense management for individuals is enabled via a mobile app. | |
| ovalmoney.com | 2015 | London, United Kingdom | $11.19M | 38 | App for financial planning, savings and P2P lending |
Detailed competitors of Plum
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Plum
The website of Plum (withplum.com) receives about 383.8K visits a month and ranks #164,369 among all websites worldwide, #10,180 in Financial Planning and Management.
- Monthly visits383.8K
▲ 21.9% vs previous month
- Unique visitors144.1K
per month
- Global rank#164,369
among all websites
- Category rank#10,180
Finance · Financial Planning and Management
- Bounce rate58%
- Pages per visit1.9
- Average visit45 sec
- DevicesDesktop 15% · Mobile 85%
Websites whose visitors overlap most with Plum. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| moneyboxapp.com | 100% | 1.1M | #63,690 | View details | |
| moneysavingexpert.com | 95% | 20.7M | #3,243 | View details | |
| getchip.uk | 88% | 218.4K | #224,987 | View details | |
moneyfactscompare.co.uk | moneyfactscompare.co.uk | 88% | #120,538 | – | |
| tembomoney.com | 83% | 575.8K | #90,155 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 37 similar websites and full traffic analytics for Plum
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 37 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Plum
Complete news archive for Plum
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Plum
Plum was founded in 2016.
Plum is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Victor Trokoudes is the CEO of Plum, as recorded in our data. They have also founded this company.
Plum is a funded company, having raised a total of $75.78M across 16 funding rounds to date. The company's 1st funding round was a Series A of $10M, raised on Aug 2016.
Plum is focused on offering financial tools for savings and investments. Various products like Easy Access Savings Pockets, Lifetime ISAs, and Stocks and Shares ISAs are provided to help users manage money for life events, retirement, and long-term goals. Services are extended across personal finance sectors with automated saving features and subscription plans. Solutions are designed to cater to diverse financial needs, from short-term surprises to long-term retirement planning.
Plum's top competitors include Cleo AI, Oval Money and Snoop.
Plum offers Easy Access Savings Pockets, Lifetime ISA, Plum Interest, Cash ISA, and Stocks and Shares ISA.
The valuation of Plum is $10.7M as of Nov 2019.
Plum operates through Plum Fintech Limited.
Yes. Plum publishes Plum: Smart Saving & Investing, with over 1 million downloads.
The website of Plum receives about 384 thousand visits a month and ranks #164,369 among all websites worldwide.