About Plum
Plum is a company based in London (United Kingdom) founded in 2016 by Victor Trokoudes. It operates as a Subscription Services, and FinTech. Plum has raised $75.78 million across 16 funding rounds from investors including Crowdcube, SVB and Eurobank. Plum offers products and services including Easy Access Savings Pockets, Lifetime ISA, Plum Interest, Cash ISA, and Stocks and Shares ISA. Plum operates in a competitive market with competitors including Cleo AI, Snoop, Oval Money, Emma and Money Dashboard, among others.
- Headquarter London, United Kingdom
- Founders Victor Trokoudes
- Stage Minicorn
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Sectors
Technology
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Plum Fintech Limited
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$75.78 M (USD)
in 16 rounds
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Latest Funding Round
$19.62 M (USD), Debt – Venture
Apr 14, 2025
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Investors
Crowdcube
& 18 more
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Employee Count
Employee Count
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Products & Services of Plum
Plum offers a comprehensive portfolio of products and services, including Easy Access Savings Pockets, Lifetime ISA, Plum Interest, Cash ISA, and Stocks and Shares ISA. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Savings pockets are offered for quick money access.
Lifetime ISA is provided for long-term savings goals.
Plum Interest is designed for low-risk money growth.
Cash ISA is offered for tax-free savings options.
Stocks ISA is provided for investment in markets.
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Funding Insights of Plum
Plum has successfully raised a total of $75.78M across 16 strategic funding rounds. The most recent funding activity was a Debt – Venture round of $19.62 million completed in April 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 16
- Last Round Debt – Venture — $19.6M
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First Round
First Round
(02 Aug 2016)
- Investors Count 19
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2025 | Amount | Debt – Venture - Plum | Valuation |
investors |
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| Jul, 2024 | Amount | Series B - Plum | Valuation | Eurobank , Venture Friends | |
| Jul, 2024 | Amount | Series A - Plum | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Plum
Plum has secured backing from 19 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Crowdcube, SVB and Eurobank. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage startups are invested in by sector-agnostic DMG Ventures.
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Founded Year | Domain | Location | |
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Global Brain is recognized as a venture capital firm supporting startups.
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Founded Year | Domain | Location | |
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Investments are made in proptech, fintech, SaaS, and multiple sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Plum
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Plum
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Plum Comparisons
Competitors of Plum
Plum operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cleo AI, Snoop, Oval Money, Emma and Money Dashboard, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud and AI-based chatbots for personal finance management are offered.
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| domain | founded_year | HQ Location |
Expense management for individuals is enabled via a mobile app.
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| domain | founded_year | HQ Location |
App for financial planning, savings and P2P lending
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| domain | founded_year | HQ Location |
Money management tools are offered via an app for individuals.
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| domain | founded_year | HQ Location |
Online platform for personal finance management
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Plum
Frequently Asked Questions about Plum
When was Plum founded?
Plum was founded in 2016.
Where is Plum located?
Plum is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Who is the current CEO of Plum?
Victor Trokoudes is the current CEO of Plum. They have also founded this company.
Is Plum a funded company?
Plum is a funded company, having raised a total of $75.78M across 16 funding rounds to date. The company's 1st funding round was a Series A of $2.97M, raised on Aug 02, 2016.
What does Plum do?
Plum is focused on offering financial tools for savings and investments. Various products like Easy Access Savings Pockets, Lifetime ISAs, and Stocks and Shares ISAs are provided to help users manage money for life events, retirement, and long-term goals. Services are extended across personal finance sectors with automated saving features and subscription plans. Solutions are designed to cater to diverse financial needs, from short-term surprises to long-term retirement planning.
Who are the top competitors of Plum?
Plum's top competitors include Cleo AI, Oval Money and Moneyhub.
What products or services does Plum offer?
Plum offers Easy Access Savings Pockets, Lifetime ISA, Plum Interest, Cash ISA, and Stocks and Shares ISA.
Who are Plum's investors?
What is Plum's valuation?
The valuation of Plum is $10.7M as of Nov 2019.
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