About Snoop
Snoop is a Technology company based in London (United Kingdom) founded in 2018 by Paul Lloyd, Scott Mowbray, Ross Logan, Paul Kerridge, Ken Donald, Cara Norton, and John Natalizia, and was acquired by Vanquis Banking Group in July 2023. Expense management for individuals is enabled via a mobile app. It operates in the Technology and Financial Services sectors. Snoop has raised $42.32 million across 4 funding rounds from investors including Vanquis Banking Group, Paulson & Co and Lloyd Dorfman. Snoop was last valued at $65.4 million in July 2021. Its chief executive, as recorded, is John Natalizia. Its website snoop.app draws about 215 thousand monthly visits. Snoop offers products and services including Snoop App, Savings Account, and Bill Cutting Tool. Its focus areas include High Tech, Chatbots, Personal Assistants and Finance Assistants. Its legal entity is USNOOP LIMITED.
Company details
Snoop was founded in 2018 in London, United Kingdom, as an app-based platform in the personal finance sector. Bank accounts and credit cards are linked by users to track expenses through open banking technology. Budgeting and financial management tools are offered, along with a chatbot for handling money-related queries. The app is accessible on iOS and Android devices.
- Headquarters London, United Kingdom
- Founders Paul Lloyd, Scott Mowbray, Ross Logan, Paul Kerridge, Ken Donald, Cara Norton, John Natalizia
- Stage Acquired
- SectorsTechnologyFinancial Services
- Website category Finance · Financial Planning and Management
- Email••••••••
- Website snoop.app
- Social LinkedIn X Facebook
- Acquired by Vanquis Banking Group (Jul 2023)
- Legal Name Usnoop Limited
- Date of Incorporation 30 Jan, 2019
- Jurisdiction LONDON, UNITED KINGDOM
- Total Equity Funding$42.32M (USD)
in 4 rounds
- Latest Funding Round$20.92M (USD), Series A
Jul 2021
- InvestorsVanquis Banking Group
& 4 more
- Acquired byVanquis Banking Group
(Jul 2023)
Products & Services of Snoop
Snoop offers a comprehensive portfolio of products and services, including Snoop App, Savings Account, and Bill Cutting Tool.
App for tracking spending and budgeting to save on household bills.
In-app account for earning interest on deposited funds.
Feature to identify and switch bills for cost savings.
Apps and channels of Snoop
Snoop publishes 1 mobile app with over 500K+ downloads.
Funding Insights of Snoop
Snoop has successfully raised a total of $42.32M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $20.92 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $42.32M
- Total Rounds 4
- Last Round Series A — $20.92M
- First Round $4.4M
(Apr 2019)
- Investors Count 4
All 4 funding rounds of Snoop with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2021 | $20.92M | Series A | $65.4M | Paulson & Co | – |
| Oct 2020 | $12.99M | Series A | – | – | – |
| Apr 2020 | $4M | Series A | $14.9M | Lloyd Dorfman | |
| Apr 2019 | $4.4M | Series A | – | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Jul 2021 | $65.4M | •••••••• |
| Apr 2020 | $14.9M | •••••••• |
Last known valuation $65.4M (Jul 2021). 5 investors in total: 4 institutional and 1 angel.
Investors in Snoop
Snoop has secured backing from 5 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Vanquis Banking Group, Paulson & Co and Lloyd Dorfman.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Havisham Group is engaged in investment portfolio and trading activities. | 2013 | havishamgroup.com | ||
Early-stage tech startups are funded by corporate-backed Salesforce Ventures. | salesforceventures.com | San Francisco, United States | ||
Limited information is provided about Paulson & Co., Inc. | paulsonco.com | |||
LD Lloyd Dorfman | unknown_622fc8d576ef4cfd8 | |||
Provider of consumer loans | 1880 | vanquisbankinggroup.com | Bradford, United Kingdom |
Investor details for Snoop
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Snoop
29 people are tracked at Snoop (13 in leadership, 16 in team).
| Name | Role | Group |
|---|---|---|
Paul Lloyd | Co-Founder | Leadership |
Scott Mowbray | Co-Founder | Leadership |
Ross Logan | Co-Founder | Leadership |
Paul Kerridge | Co-Founder | Leadership |
Ken Donald | Co-Founder | Leadership |
Cara Norton | Co-Founder | Leadership |
John Natalizia | Co-Founder & CEO | Leadership |
Antony Simm | Head Of Digital Marketing | Leadership |
Archna Luthra | Marketing & Commercial Director | Leadership |
Lauren Ambrose | Business Development Director | Leadership |
Dan Poxton | Head Of Software Engineering | Leadership |
Richard Skelton | Head of Copywriting | Leadership |
Lee Cozens | Head of Creative Design | Leadership |
Sarah Jane Pashley | Customer Support Analyst | Team |
Jennie Ruskin | Senior Platform Engineer | Team |
Stef Sturman | Senior Platform Engineer | Team |
Neil Cameron | Digital Operations Manager | Team |
James Ducker | Customer Support Manager | Team |
Owen Conway | Customer Support Analyst | Team |
Charley Boast | Customer Support Analyst | Team |
9 more people are available in the full profile.
Complete people profiles for Snoop
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Snoop
5 dated milestones of Snoop across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Snoop is founded.
- Funding First funding round of $4.4M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $20.9M.
- Exit Acquired by Vanquis Banking Group.
Web traffic of Snoop
The website of Snoop (snoop.app) receives about 214.9K visits a month and ranks #286,854 among all websites worldwide, #3,802 in Financial Planning and Management.
- Monthly visits214.9K
▲ 34.3% vs previous month
- Unique visitors73.3K
per month
- Global rank#286,854
among all websites
- Category rank#3,802
Finance · Financial Planning and Management
- Bounce rate53%
- Pages per visit1.7
- Average visit41 sec
- DevicesDesktop 12% · Mobile 88%
Websites whose visitors overlap most with Snoop. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| moneysavingexpert.com | 100% | 20.7M | #3,243 | View details | |
| moneyhub.com | 95% | 18.6K | #1,297,405 | View details | |
moneytothemasses.com | moneytothemasses.com | 94% | #332,587 | – | |
gosnoop.it | gosnoop.it | 93% | #283,698 | – | |
| emma-app.com | 91% | 298.5K | #136,309 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 18 similar websites and full traffic analytics for Snoop
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 18 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Snoop
Complete news archive for Snoop
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Snoop
Snoop was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Snoop is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
John Natalizia is the CEO of Snoop, as recorded in our data. They have also founded this company.
Snoop is a funded company, having raised a total of $42.32M across 4 funding rounds to date. The company's 1st funding round was a Series A of $4.4M, raised on Apr 2019.
Snoop was founded in 2018 in London, United Kingdom, as an app-based platform in the personal finance sector. Bank accounts and credit cards are linked by users to track expenses through open banking technology. Budgeting and financial management tools are offered, along with a chatbot for handling money-related queries. The app is accessible on iOS and Android devices.
Snoop offers Snoop App, Savings Account, and Bill Cutting Tool.
Snoop has 5 investors. Key investors include Vanquis Banking Group, Paulson & Co, Lloyd Dorfman, Havisham Group, and Salesforce Ventures.
The valuation of Snoop is $65.4M as of Jul 2021.
Snoop operates through Usnoop Limited.
Yes. Snoop was acquired by Vanquis Banking Group in July 2023.
Yes. Snoop publishes Snoop Finance | Budget Tracker, with over 500,000 downloads.
The website of Snoop receives about 215 thousand visits a month and ranks #286,854 among all websites worldwide.