Snoop

London, United Kingdom Founded: 2018 • Age: 8 yrs Acquired By Vanquis Banking Group
Expense management for individuals is enabled via a mobile app.
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About Snoop

Snoop is a company based in London (United Kingdom) founded in 2018 by Paul Lloyd, Scott Mowbray, Ross Logan, Paul Kerridge, Ken Donald, Cara Norton, and John Natalizia was acquired by Vanquis Banking Group in July 2023.. Snoop has raised $42.32 million across 4 funding rounds from investors including Vanquis Banking Group, Paulson & Co. and Lloyd Dorfman. Snoop offers products and services including Snoop App, Savings Account, and Bill Cutting Tool. Snoop operates in a competitive market with competitors including Cleo AI, Zafin, PureFacts, Glia and Shift Technology, among others.

  • Headquarter London, United Kingdom
  • Founders Paul Lloyd, Scott Mowbray, Ross Logan, Paul Kerridge, Ken Donald, Cara Norton, John Natalizia
  • Stage Minicorn
  • Sectors
    Technology
    Financial Services
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Usnoop Limited
  • Date of Incorporation 30 Jan, 2019
  • Jurisdiction LONDON, UNITED KINGDOM
Operational Areas
Technology → Enterprise Software & Productivity Solutions
Technology → Artificial Intelligence & Machine Learning
Technology → Enterprise Software & Productivity Solutions
Financial Services → FinTech & Digital Finance
Financial Services → FinTech & Digital Finance
Technology → Marketing, Adtech & Commerce Technology
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $42.32 M (USD)

    in 4 rounds

  • Latest Funding Round
    $20.92 M (USD), Series A

    Jul 30, 2021

  • Investors
  • Employee Count
    Employee Count
  • Acquired by
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Products & Services of Snoop

Snoop offers a comprehensive portfolio of products and services, including Snoop App, Savings Account, and Bill Cutting Tool. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

App for tracking spending and budgeting to save on household bills.

In-app account for earning interest on deposited funds.

Feature to identify and switch bills for cost savings.

People of Snoop
Headcount 10-50
Employee Profiles 26
Employee Profiles
People
Paul Kerridge
Co-founder and Chief Business Architect
People
Sarah Jane Pashley
Customer Support Analyst
People
Antony Simm
Head Of Digital Marketing
People
Paul Lloyd
Co-founder and CMO

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Funding Insights of Snoop

Snoop has successfully raised a total of $42.32M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $20.92 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Series A — $20.9M
  • First Round

    (02 Apr 2019)

  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Series A - Snoop Valuation Paulson & Co
Oct, 2020 Amount Series A - Snoop Valuation

investors

Apr, 2020 Amount Series A - Snoop Valuation Lloyd Dorfman
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Snoop

Snoop has secured backing from 5 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Vanquis Banking Group, Paulson & Co. and Lloyd Dorfman. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Havisham Group is engaged in investment portfolio and trading activities.
Founded Year Domain Location
Early-stage tech startups are funded by corporate-backed Salesforce Ventures.
Founded Year Domain Location
Limited information is provided about Paulson & Co., Inc.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Snoop

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Snoop

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Snoop Comparisons

Employees
+
Add Comparison
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Competitors of Snoop

Snoop operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cleo AI, Zafin, PureFacts, Glia and Shift Technology, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cloud and AI-based chatbots for personal finance management are offered.
domain founded_year HQ Location
Software solutions for relationship banking in financial services are delivered.
domain founded_year HQ Location
CRM solutions for wealth managers
domain founded_year HQ Location
Cloud-based omnichannel platform is provided for financial customer service.
domain founded_year HQ Location
Provider of AI solutions for insurance underwriting, claims, and risk
domain founded_year HQ Location
Customer engagement solutions are provided to banks and related sectors.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Snoop

Snoop launches savings account
Retailbankerinternational1 year ago

Frequently Asked Questions about Snoop

When was Snoop founded?

Snoop was founded in 2018 and raised its 1st funding round 1 year after it was founded.

Where is Snoop located?

Snoop is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Who is the current CEO of Snoop?

John Natalizia is the current CEO of Snoop. They have also founded this company.

Is Snoop a funded company?

Snoop is a funded company, having raised a total of $42.32M across 4 funding rounds to date. The company's 1st funding round was a Series A of $4M, raised on Apr 02, 2019.

What does Snoop do?

Snoop was founded in 2018 in London, United Kingdom, as an app-based platform in the personal finance sector. Bank accounts and credit cards are linked by users to track expenses through open banking technology. Budgeting and financial management tools are offered, along with a chatbot for handling money-related queries. The app is accessible on iOS and Android devices.

Who are the top competitors of Snoop?

Snoop's top competitors include Cleo AI, Glia and Shift Technology.

What products or services does Snoop offer?

Snoop offers Snoop App, Savings Account, and Bill Cutting Tool.

Who are Snoop's investors?

Snoop has 5 investors. Key investors include Vanquis Banking Group, Paulson & Co., Lloyd Dorfman, Havisham Group, and Salesforce Ventures.

What is Snoop's valuation?

The valuation of Snoop is $65.4M as of Jul 2021.

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