About Emma
Emma is a company based in London (United Kingdom) founded in 2017 by Antonio Marino and Edoardo Moreni. It operates as a SaaS (Software-as-a-Service), Subscription Services, Affiliate Model, and FinTech. Emma has raised $7.64 million across 3 funding rounds from investors including Tiny VC, Aglae Ventures and Connect Ventures. Emma offers products and services including Emma Budget App, Emma Invest, Emma Save, Emma Pay, and Emma Rent Reporting. Emma operates in a competitive market with competitors including Cleo AI, Plum, Oval Money, Causal and Snoop, among others.
- Headquarter London, United Kingdom
- Founders Antonio Marino, Edoardo Moreni
- Stage Minicorn
-
Sectors
Technology
-
Email
***********
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Emma Technologies Ltd
-
Annual Revenue
-
Net Profit
-
EBITDA
-
Total Equity Funding
$7.64 M (USD)
in 3 rounds
-
Latest Funding Round
$4.34 M (USD), Seed
Aug 04, 2021
-
Investors
Tiny VC
& 3 more
-
Employee Count
Employee Count
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Emma
Emma offers a comprehensive portfolio of products and services, including Emma Budget App, Emma Invest, Emma Save, Emma Pay, and Emma Rent Reporting. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Personal finance is managed through budgeting and tracking.
Investment opportunities are provided for as little as £1.
Savings goals are supported to boost financial growth.
Instant payments are enabled through links and QR codes.
Rent payments are reported to improve credit scores.
Unlock access to complete
Leadership Team
1 people
Co Team
1 people
Senior Team
1 people
Founder’s Team
1 people
Operations Team
1 people
Unlock access to complete
Funding Insights of Emma
Emma has successfully raised a total of $7.64M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $4.34 million completed in August 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Seed — $4.3M
-
First Round
First Round
(04 May 2018)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2021 | Amount | Seed - Emma | Valuation |
investors |
|
| Jan, 2020 | Amount | Seed - Emma | Valuation | Connect Ventures | |
| May, 2018 | Amount | Seed - Emma | Valuation | Kima Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Emma
Emma has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include Tiny VC, Aglae Ventures and Connect Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Technology sectors are targeted for venture capital investments.
|
Founded Year | Domain | Location | |
|
Early-stage investments are made in product-focused companies by Connect Ventures.
|
Founded Year | Domain | Location | |
|
Seed-stage investments in startups are provided by Kima Ventures.
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Emma
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - Emma
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Emma Comparisons
Competitors of Emma
Emma operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cleo AI, Plum, Oval Money, Causal and Snoop, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud and AI-based chatbots for personal finance management are offered.
|
|
| domain | founded_year | HQ Location |
AI-based platform for automated personal spend management is provided.
|
|
| domain | founded_year | HQ Location |
App for financial planning, savings and P2P lending
|
|
| domain | founded_year | HQ Location |
Cloud-based financial planning and predictive analytics are offered to businesses.
|
|
| domain | founded_year | HQ Location |
Expense management for individuals is enabled via a mobile app.
|
|
| domain | founded_year | HQ Location |
Personal finance tools are offered for individuals and enterprises.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Emma
Frequently Asked Questions about Emma
When was Emma founded?
Emma was founded in 2017 and raised its 1st funding round 1 year after it was founded.
Where is Emma located?
Emma is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Who is the current CEO of Emma?
Edoardo Moreni is the current CEO of Emma. They have also founded this company.
Is Emma a funded company?
Emma is a funded company, having raised a total of $7.64M across 3 funding rounds to date. The company's 1st funding round was a Seed of $700K, raised on May 04, 2018.
What does Emma do?
Financial wellbeing is supported by Emma through an all-in-one app. Budgeting, savings, payments, investments, and credit improvement are facilitated for users. Various plans like Basic, Plus, Pro, and Ultimate are offered to cater to personal and business needs. The FinTech sector is targeted with secure, open banking technology. Data privacy and security are prioritized with encryption and user consent protocols.
Who are the top competitors of Emma?
Emma's top competitors include Plum, Cleo AI and Oval Money.
What products or services does Emma offer?
Emma offers Emma Budget App, Emma Invest, Emma Save, Emma Pay, and Emma Rent Reporting.
Who are Emma's investors?
Emma has 4 investors. Key investors include Tiny VC, Aglae Ventures, Connect Ventures, and Kima Ventures.
What is Emma's valuation?
The valuation of Emma is $48.83M as of Aug 2021.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.