About Emma
Emma is a Technology company based in London (United Kingdom) founded in 2017 by Antonio Marino and Edoardo Moreni. Money management tools are offered via an app for individuals. It operates on a SaaS (Software-as-a-Service), Subscription Services, Affiliate Model, and FinTech model. Emma has raised $7.64 million across 3 funding rounds from investors including Tiny VC, Aglae Ventures and Connect Ventures. Emma was last valued at $48.83 million in August 2021. Its chief executive, as recorded, is Edoardo Moreni. Its website emma-app.com draws about 298 thousand monthly visits. Emma offers products and services including Emma Budget App, Emma Invest, Emma Save, Emma Pay, and Emma Rent Reporting. Its focus areas include Financials, Financial Services and Personal Finance Software. Its legal entity is Emma Technologies Ltd. Its competitors include Cleo AI, Plum and Oval Money; 3 of its 3 listed competitors have raised funding.
Company details
Financial wellbeing is supported by Emma through an all-in-one app. Budgeting, savings, payments, investments, and credit improvement are facilitated for users. Various plans like Basic, Plus, Pro, and Ultimate are offered to cater to personal and business needs. The FinTech sector is targeted with secure, open banking technology. Data privacy and security are prioritized with encryption and user consent protocols.
- Headquarters London, United Kingdom
- Founders Antonio Marino, Edoardo Moreni
- Stage Minicorn
- SectorsTechnology
- Website category Finance · Financial Planning and Management
- Email••••••••
- Website emma-app.com
- Social LinkedIn X Facebook Instagram
- Legal Name Emma Technologies Ltd
- Total Equity Funding$7.64M (USD)
in 3 rounds
- Latest Funding Round$4.34M (USD), Seed
Aug 2021
- InvestorsTiny VC
& 3 more
Products & Services of Emma
Emma offers a comprehensive portfolio of products and services, including Emma Budget App, Emma Invest, Emma Save, Emma Pay, and Emma Rent Reporting.
Personal finance is managed through budgeting and tracking.
Investment opportunities are provided for as little as £1.
Savings goals are supported to boost financial growth.
Instant payments are enabled through links and QR codes.
Rent payments are reported to improve credit scores.
Apps and channels of Emma
Emma publishes 2 mobile apps with over 500K+ downloads.
Funding Insights of Emma
Emma has successfully raised a total of $7.64M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $4.34 million completed in August 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.64M
- Total Rounds 3
- Last Round Seed — $4.34M
- First Round $700,000
(May 2018)
- Investors Count 4
All 3 funding rounds of Emma with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2021 | $4.34M | Seed | $48.83M | – | – |
| Jan 2020 | $2.6M | Seed | $9.83M | Connect Ventures | |
| May 2018 | $700,000 | Seed | $••••• | Kima Ventures |
| Date | Valuation | Stage |
|---|---|---|
| Aug 2021 | $48.83M | •••••••• |
| Jan 2020 | $9.83M | •••••••• |
| May 2018 | $••••• | •••••••• |
Full valuation and stage history of Emma
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $48.83M (Aug 2021). 4 investors in total: 4 institutional.
Investors in Emma
Emma has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include Tiny VC, Aglae Ventures and Connect Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Technology sectors are targeted for venture capital investments. | aglaeventures.com | Paris, France | ||
Early-stage investments are made in product-focused companies by Connect Ventures. | connectventures.co | London, United Kingdom | ||
Seed-stage investments in startups are provided by Kima Ventures. | kimaventures.com | Paris, France | ||
Investments in early-stage startups are enabled via an online platform. | 2015 | tiny.vc | London, United Kingdom |
Investor details for Emma
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Emma
5 people are tracked at Emma (3 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Antonio Marino | Co-Founder | Leadership |
Edoardo Moreni | Co-Founder & CEO | Leadership |
Geoffrey Safar | Founder’s Associate | Leadership |
Andresh Singh | Senior Mobile Engineer | Team |
Anis al Mahasneh | Strategy And Operations Associate | Team |
Complete people profiles for Emma
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Timeline of Emma
4 dated milestones of Emma across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Emma is founded.
- Funding First funding round of $700K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $4.3M.
Competitors of Emma
Emma has 3 listed competitors in our database, 3 of them funded. They include Cleo AI, Plum and Oval Money.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| meetcleo.com | 2015 | London, United Kingdom | $175.49M | 74 | Cloud and AI-based chatbots for personal finance management are offered. | |
| withplum.com | 2016 | London, United Kingdom | $75.78M | 150 | AI-based platform for automated personal spend management is provided. | |
| ovalmoney.com | 2015 | London, United Kingdom | $11.19M | 38 | App for financial planning, savings and P2P lending |
Detailed competitors of Emma
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- Full competitor set
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Web traffic of Emma
The website of Emma (emma-app.com) receives about 298.5K visits a month and ranks #136,309 among all websites worldwide, #8,507 in Financial Planning and Management.
- Monthly visits298.5K
▲ 18.4% vs previous month
- Unique visitors124.5K
per month
- Global rank#136,309
among all websites
- Category rank#8,507
Finance · Financial Planning and Management
- Bounce rate36%
- Pages per visit4.5
- Average visit1 min 31 sec
- DevicesDesktop 23% · Mobile 77%
Websites whose visitors overlap most with Emma. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| moneysavingexpert.com | 100% | 20.7M | #3,243 | View details | |
moneytothemasses.com | moneytothemasses.com | 90% | #332,587 | – | |
xpendy.com | xpendy.com | 90% | #102,084 | – | |
| stellarfi.com | 90% | 28.6K | #455,953 | View details | |
| truelayer.com | 90% | 10.6M | #5,628 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 21 similar websites and full traffic analytics for Emma
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- 21 similar websites
- Audience overlap
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Related news about Emma
Complete news archive for Emma
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Frequently Asked Questions about Emma
Emma was founded in 2017 and raised its 1st funding round 1 year after it was founded.
Emma is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Edoardo Moreni is the CEO of Emma, as recorded in our data. They have also founded this company.
Emma is a funded company, having raised a total of $7.64M across 3 funding rounds to date. The company's 1st funding round was a Seed of $700K, raised on May 2018.
Financial wellbeing is supported by Emma through an all-in-one app. Budgeting, savings, payments, investments, and credit improvement are facilitated for users. Various plans like Basic, Plus, Pro, and Ultimate are offered to cater to personal and business needs. The FinTech sector is targeted with secure, open banking technology. Data privacy and security are prioritized with encryption and user consent protocols.
Emma's top competitors include Plum, Cleo AI and Oval Money.
Emma offers Emma Budget App, Emma Invest, Emma Save, Emma Pay, and Emma Rent Reporting.
Emma has 4 investors. Key investors include Tiny VC, Aglae Ventures, Connect Ventures, and Kima Ventures.
The valuation of Emma is $48.83M as of Aug 2021.
Emma operates through Emma Technologies Ltd.
Yes. Emma publishes Emma - Budget Planner Tracker and 1 more app, with over 500,000 downloads.
The website of Emma receives about 298 thousand visits a month and ranks #136,309 among all websites worldwide.