About Makara
Makara is a Financial Services company based in Redwood City (United States) founded in 2008, and was acquired by Betterment in February 2022. It operates as a cryptocurrency investments are guided by Makaras robo advisor platform. The company has 399 employees. Makara offers products and services including Crypto ETF Portfolio, Automated Investing, and High-Yield Cash. Its focus areas include FinTech, Cryptocurrencies, Investment Industry and Robo Advisors. Its legal entity is BETTERMENT HOLDINGS, INC. Its competitors include WhaleLend, Delta One, Elysium Lab, Napcat and Skyrim Finance and 4 more; 2 of its 9 listed competitors have raised funding.
Company details
Makara was founded in 2008 in Redwood City, United States, and operates in the fintech sector focused on cryptocurrency. Investments in crypto portfolios are assisted through automated advisory services. An app-based platform is provided for users on iOS and Android devices, enabling portfolio management and guidance across digital assets. Operations are centered on simplifying crypto investment decisions for individual users.
- Headquarters Redwood City, United States
- Employees 399
- Stage Acquired
- SectorsFinancial Services
- Website makara.com
- Social LinkedIn X Facebook Instagram
- Acquired by Betterment (Feb 2022)
- Legal Name Betterment Holdings, Inc
- InvestorsBetterment
& 1 more
- Employee Count399
- Acquired by
Products & Services of Makara
Makara offers a comprehensive portfolio of products and services, including Crypto ETF Portfolio, Automated Investing, and High-Yield Cash.
Managed portfolio for Bitcoin and Ethereum ETFs exposure.
Platform for portfolio options and rebalancing services.
Account offering variable interest and FDIC insurance.
Investors in Makara
Makara has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Betterment and Red Hat.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
OpenStack distribution and Kubernetes cluster management are facilitated across clouds. | 1993 | redhat.com | Raleigh, United States | |
App-based automated investment and retirement planning platform | 2010 | betterment.com | New York, United States |
Investor details for Makara
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Makara
261 people are tracked at Makara (68 in leadership, 5 in board & advisors, 188 in team); the tracked headcount is 399.
| Name | Role | Group |
|---|---|---|
Sarah Kirshbaum Levy | CEO | Leadership |
Mike Reust | President | Leadership |
Liane Pierce | VP, Client Experience | Leadership |
Peter Lorimer | CFO | Leadership |
Kevin Becker-Torres | Director of IT | Leadership |
Sheyla Corcino | Director, Acqusition Marketing | Leadership |
Johanna Richardson | Chief Product Officer | Leadership |
Evol Greaves | VP, Engineering | Leadership |
Veronica Mendoza | VP, Growth Marketing | Leadership |
Kim Rosenblum | Chief Marketing Officer | Leadership |
Kumud Sharma | Chief People Officer | Leadership |
Katharine Sargent | Director of Communications | Leadership |
Eric Bronnenkant | Head of Tax | Leadership |
Allie Armstrong | Vp, Brand Creative | Leadership |
Hillary Reeves | Director of B2B Marketing | Leadership |
Lauren Yee | Senior Director Of CRM & Email Marketing | Leadership |
Matthew Prager | Senior Director, Performance And Brand Marketing | Leadership |
Megan Fitzgerald | Director of Legal | Leadership |
Joni Pepin | Head of Internal Engineering | Leadership |
Amanda Miller | Director Of Product Design | Leadership |
241 more people are available in the full profile.
Complete people profiles for Makara
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Makara
3 dated milestones of Makara across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Makara is founded.
- Exit Acquired by Red Hat.
- Exit Acquired by Betterment.
Competitors of Makara
Makara has 9 listed competitors in our database, 2 of them funded. They include WhaleLend, Delta One, Elysium Lab, Napcat and Skyrim Finance, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| whalelend.com | 2018 | Helsinki, Finland | – | – | A cryptocurrency investment platform is operated by the company. | |
| deltaone.xyz | 2021 | San Francisco, United States | $9.1M | – | An automated platform for cryptocurrency investments is provided. | |
| elysiumlab.io | 2021 | Lugano, Switzerland | – | – | Web2-Web3 applications are developed via Elysium Lab's platform. | |
| napcat.io | 2022 | Brussels, Belgium | – | – | Smart security cameras for video surveillance are developed. | |
| skyrim.finance | 2021 | United States | – | – | Automated crypto investment management is provided online. | |
| agga.capital | 2018 | The Hague, Netherlands | – | – | Blockchain investments are specialized in by Agga firm. | |
| xwin.finance | 2021 | Shah Alam, Malaysia | – | – | Cryptocurrency robo advisors are offered via decentralized finance platform. | |
| wealthsquare.io | 2020 | Miami, United States | $80,000 | – | Digital assets are managed via an online advisory platform. | |
| firepot.finance | 2023 | Montreal Est, Canada | – | – | Conversational DeFi applications for user experience |
Detailed competitors of Makara
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Web traffic of Makara
Websites that share an audience with Makara (makara.com).
Websites whose visitors overlap most with Makara. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| orchestra.io | 100% | 19.5K | #1,657,684 | View details | |
| redhat.com | 54% | 3.6M | #13,006 | View details |
Top companies in Cryptocurrencies
10 companies that operate in the same segment as Makara (Cryptocurrencies), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cross-border cryptocurrency payments for businesses are enabled through APIs. | 2013 | Boston, Massachusetts, United States | USD 1.51 B | USD 2.75 B | 1,533 | |
Online exchange platform for cryptocurrency | 2017 | Ta Xbiex, Malta | USD 2.02 B | – | 14,747 | |
App-based platform for exchange and trading solutions for cryptocurrency | 2011 | London, England, United Kingdom | USD 700 M | – | 1,212 | |
Terraform Labs is engaged in blockchain technology development. | 2018 | Singapore, Singapore | USD 57 M | – | – | |
Ledger is recognized for providing secure cryptocurrency hardware wallets. | 2014 | Paris, Ile de France, France | USD 575.4 M | – | 802 | |
App-based wallet and exchange platform for cross-border money transfers | 2013 | London, England, United Kingdom | USD 73.36 M | – | – | |
Cryptocurrency trading, storage, and exchange services are offered online. | 2012 | San Francisco, California, United States | USD 546.62 M | USD 7.18 B | 7,025 | |
Cryptocurrencies are traded and exchanged through an online platform. | 2014 | Mexico City, Mexico City, Mexico | USD 331.35 M | – | 884 | |
Decentralized exchange platform for cryptocurrency trading is operated. | 2018 | New York, New York, United States | USD 176 M | – | 217 | |
Mobile app for storing and trading cryptocurrencies is utilized. | 2013 | London, England, United Kingdom | USD 13 M | – | – |
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Related news about Makara
Complete news archive for Makara
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Frequently Asked Questions about Makara
Makara was founded in 2008.
Makara is headquartered in Redwood City, United States. It is registered at Redwood City, California, United States.
Makara has 399 employees.
Makara was founded in 2008 in Redwood City, United States, and operates in the fintech sector focused on cryptocurrency. Investments in crypto portfolios are assisted through automated advisory services. An app-based platform is provided for users on iOS and Android devices, enabling portfolio management and guidance across digital assets. Operations are centered on simplifying crypto investment decisions for individual users.
Makara's top competitors include WhaleLend, Elysium Lab and Delta One.
Makara offers Crypto ETF Portfolio, Automated Investing, and High-Yield Cash.
Makara has 2 investors. Key investors include Betterment, and Red Hat.
Makara operates through Betterment Holdings, Inc.
Yes. Makara was acquired by Betterment in February 2022.