About GfK
GfK is a company based in Nuremberg (Germany) founded in 1934. GfK has completed 12 acquisitions, including Arbor Strategy Group, Bridgehead International and Cogenta. GfK operates in a competitive market with competitors including Datalogix, Earnest Analytics, Pogo, ownerIQ and Wiland, among others.
- Headquarter Nuremberg, Germany
- Stage Public
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Sectors
Technology
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Phone
Locked
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Website
Locked
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Social
Locked
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Latest Funding Round
$36.11 K (USD), Grant
May 01, 2023
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Investors
KKR
& 2 more
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Employee Count
Not available
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Investments & Acquisitions
Arbor Strategy Group
& 11 more
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Funding Insights of GfK
Investors in GfK
GfK has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include KKR, U.S. Department of State and European Union.
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Multiple sectors are invested in by this private equity firm.
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Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability
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Diplomacy, advocacy, and assistance services are provided internationally.
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Locked | Locked | Locked |
Investor details for GfK
Investor domains, locations, round participation, and complete history require an active premium plan.
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Verified entity values are shown only after access is granted.
Investments & Acquisitions by GfK
GfK has strategically engaged in corporate development activities, having acquired 12 companies. Notable acquisitions include Arbor Strategy Group, Bridgehead International and Cogenta.
Investment portfolio details for GfK
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
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Verified entity values are shown only after access is granted.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Web tracking technology is utilized for consumer retail purchase monitoring.
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Retail intelligence and pricing data are delivered in real time.
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Cloud-based platform to understand shopper behaviour
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Locked | Locked | 2003 | Locked |
Complete acquisition details for GfK
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
- Transaction dates
- Acquired stakes
- Disclosed values
- Domains and locations
Verified entity values are shown only after access is granted.
Financial Statements - GfK
Detailed financials for GfK
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
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Gfk Comparisons
Peer comparison for GfK
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
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Competitors of GfK
GfK operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Datalogix, Earnest Analytics, Pogo, ownerIQ and Wiland, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Offline purchasing data is aggregated from retailer loyalty programs.
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Consumer intelligence data is analyzed via an online research platform.
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Pogo is focused on helping users monetize personal data.
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Programmatic advertising solutions connect retailers and brands digitally.
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Marketing intelligence solutions are delivered using transactional databases and analytics.
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Detailed competitors of GfK
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
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Latest news on Gfk
Complete news archive for GfK
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- Brand-specific news history
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Frequently Asked Questions about GfK
GfK was founded in 1934 and raised its 1st funding round 75 years after it was founded.
GfK is headquartered in Nuremberg, Germany. It is registered at Nuremberg, Bavaria, Germany.
Founded in 1934 and headquartered in Nuremberg, Germany, GfK operates in the market research sector. Web tracking solutions are provided to monitor users internet activities and evaluate the influence of online advertising on retail purchases. Partnerships are maintained for Media Efficiency Panels in Germany and the UK. Tools developed by the company are applied in studies assessing online advertising effectiveness.
GfK's top competitors include Earnest Analytics, Pogo and Wiland.
GfK has made 12 acquisitions, including Arbor Strategy Group, Bridgehead International, and Cogenta.
GfK has 3 investors. Key investors include KKR, U.S. Department of State, and European Union.