About GfK
GfK is a company based in Nuremberg (Germany) founded in 1934.. GfK has completed 12 acquisitions, including Arbor Strategy Group, Bridgehead International and Cogenta. GfK operates in a competitive market with competitors including Datalogix, Earnest Analytics, Pogo, ownerIQ and Wiland, among others.
- Headquarter Nuremberg, Germany
- Stage Public
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
$36.11 K (USD), Grant
May 01, 2023
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Investors
KKR
& 2 more
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Employee Count
Employee Count
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Investments & Acquisitions
Arbor Strategy Group
& 11 more
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Funding Insights of GfK
- Total Funding Total Funding
- Total Rounds 33
- Last Round Grant — $36,108
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First Round
First Round
(28 Sep 2009)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2023 | Amount | Grant - GfK | Valuation |
investors |
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| Jan, 2023 | Amount | Grant - GfK | Valuation |
investors |
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| May, 2022 | Amount | Grant - GfK | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in GfK
GfK has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include KKR, U.S. Department of State and European Union. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Multiple sectors are invested in by this private equity firm.
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Founded Year | Domain | Location | |
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Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability
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Founded Year | Domain | Location | |
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Diplomacy, advocacy, and assistance services are provided internationally.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by GfK
GfK has strategically engaged in corporate development activities, having acquired 12 companies. Notable acquisitions include Arbor Strategy Group, Bridgehead International and Cogenta. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Web tracking technology is utilized for consumer retail purchase monitoring.
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2007 | ||||
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Retail intelligence and pricing data are delivered in real time.
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2006 | ||||
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Cloud-based platform to understand shopper behaviour
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2003 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - GfK
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Gfk Comparisons
Competitors of GfK
GfK operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Datalogix, Earnest Analytics, Pogo, ownerIQ and Wiland, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Offline purchasing data is aggregated from retailer loyalty programs.
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| domain | founded_year | HQ Location |
Consumer intelligence data is analyzed via an online research platform.
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| domain | founded_year | HQ Location |
Pogo is focused on helping users monetize personal data.
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| domain | founded_year | HQ Location |
Programmatic advertising solutions connect retailers and brands digitally.
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| domain | founded_year | HQ Location |
Marketing intelligence solutions are delivered using transactional databases and analytics.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Gfk
Frequently Asked Questions about GfK
When was GfK founded?
GfK was founded in 1934 and raised its 1st funding round 75 years after it was founded.
Where is GfK located?
GfK is headquartered in Nuremberg, Germany. It is registered at Nuremberg, Bavaria, Germany.
What does GfK do?
Founded in 1934 and headquartered in Nuremberg, Germany, GfK operates in the market research sector. Web tracking solutions are provided to monitor users internet activities and evaluate the influence of online advertising on retail purchases. Partnerships are maintained for Media Efficiency Panels in Germany and the UK. Tools developed by the company are applied in studies assessing online advertising effectiveness.
Who are the top competitors of GfK?
GfK's top competitors include Earnest Analytics, Pogo and Wiland.
How many acquisitions has GfK made?
GfK has made 12 acquisitions, including Arbor Strategy Group, Bridgehead International, and Cogenta.
Who are GfK's investors?
GfK has 3 investors. Key investors include KKR, U.S. Department of State, and European Union.
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