About GfK
GfK is a publicly listed company based in Nuremberg (Germany) founded in 1934. It operates as a web tracking technology is utilized for consumer retail purchase monitoring. GfK has completed 12 acquisitions, including Arbor Strategy Group, Bridgehead International and Cogenta. Its website gfk.com draws about 2.4 million monthly visits. Its focus areas include Enterprise Applications, Data as a Service, Individuals and Consumer Purchase Data. Its competitors include Datalogix, Earnest Analytics, Pogo, ownerIQ and Wiland and 4 more; 7 of its 9 listed competitors have raised funding.
Company details
Founded in 1934 and headquartered in Nuremberg, Germany, GfK operates in the market research sector. Web tracking solutions are provided to monitor users internet activities and evaluate the influence of online advertising on retail purchases. Partnerships are maintained for Media Efficiency Panels in Germany and the UK. Tools developed by the company are applied in studies assessing online advertising effectiveness.
- Latest Funding Round$36.11K (USD), Grant
May 2023
- InvestorsKKR
& 2 more
- Investments & AcquisitionsArbor Strategy Group
& 11 more
Associated legal entities of GfK
GfK is associated with 2 registered companies on The Company Check. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Gfk Mode Private Limited CIN U72900HR2004PTC126332 | Active | 04 Aug 2004 | Gurgaon, Haryana | ₹147 Cr | 507 | 6 | View details |
| Gfk Nielsen India Private Limited CIN U51900HR1998PTC046952 | Active | 15 Apr 1998 | Gurugram, Haryana | ₹117 Cr | 95 | 4 | View details |
Apps and channels of GfK
its YouTube channel NielsenIQ Global has 5.71K subscribers and 30 videos.
Videos from GfK
The most watched videos on GfK's YouTube channel, NielsenIQ Global (5.71K subscribers). Click a video to play it here.
More on NielsenIQ Global.
Funding Insights of GfK
- Total Rounds 33
- Last Round Grant — $36,108
- First Round $192,842
(Sep 2009)
- Investors Count 3
Latest 10 of 33 funding rounds of GfK with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2023 | $36,108 | Grant | – | – | |
| Jan 2023 | $87,789 | Grant | – | – | |
| May 2022 | $30,368 | Grant | – | – | |
| Jan 2022 | $80,758 | Grant | – | – | |
| May 2021 | $36,157 | Grant | – | – | |
| Jan 2021 | $90,318 | Grant | – | – | |
| Aug 2020 | – | Grant | – | – | |
| May 2020 | $93,910 | Grant | – | – | |
| Jan 2020 | $86,366 | Grant | – | – | |
| May 2019 | $222,000 | Grant | – | – |
3 investors in total: 3 institutional.
Investors in GfK
GfK has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include KKR, U.S. Department of State and European Union.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are invested in by this private equity firm. | 1976 | kkr.com | New York, United States | |
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium | |
Diplomacy, advocacy, and assistance services are provided internationally. | 1800 | state.gov | Washington, United States |
Investor details for GfK
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of GfK
The boards of the 2 registered companies of GfK currently have 6 directors; the longest-serving is Sagar Parikh, appointed in 2023. 41 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Sagar Parikh DIN 07957784 | Director | 13 Oct 2023 | 3 yrs | Gfk Mode Private Limited |
| Akash Arvind Mody DIN 10909406 | Director | 27 Jan 2025 | 1 yr 8 mo | Gfk Nielsen India Private Limited, Gfk Mode Private Limited |
| Joseph A Ellis DIN 10909416 | Additional Director | 28 Jan 2025 | 1 yr 8 mo | Gfk Mode Private Limited |
| Biswajit Panda DIN 11142754 | Additional Director | 18 Aug 2025 | 1 yr 1 mo | Gfk Nielsen India Private Limited, Gfk Mode Private Limited |
| Amit Kumar Jain DIN 11232713 | Additional Director | 18 Aug 2025 | 1 yr 1 mo | Gfk Nielsen India Private Limited, Gfk Mode Private Limited |
| Purnima Ananthanarayan DIN 11184899 | Additional Director | 18 Aug 2025 | 1 yr 1 mo | Gfk Nielsen India Private Limited, Gfk Mode Private Limited |
Financials of GfK
Figures of Gfk Nielsen India Private Limited, the primary company behind GfK, for FY 2022. Revenue was ₹117 Cr (+12% year on year). Net profit was ₹12.38 Cr (11% margin). EBITDA was ₹13.57 Cr (12% margin). Revenue has grown at a compounded annual rate of +9% over three years and +9% over five years.
- ₹117 CrRevenue · FY 2022 · +12% YoY
- ₹12.38 CrNet profit · 11% margin
- ₹13.57 CrEBITDA · 12% margin
- ₹96.2 LakhPaid-up capital
- 95Employees (provident fund records)
- +9%Revenue CAGR, 3 years
- +9%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Gfk Nielsen India Private Limited are on its company page.
Detailed financial statements for GfK
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by GfK
GfK has strategically engaged in corporate development activities, having acquired 12 companies. Notable acquisitions include Arbor Strategy Group, Bridgehead International and Cogenta.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online survey building tool for market research firms | netquest.com | Barcelona, Spain | 2001 | Feb 2016 | •••• | |
Cloud-based platform to understand shopper behaviour | norm.se | Stockholm, Sweden | 2003 | Aug 2015 | •••• | |
Virtual shopper research and analytics are provided through simulation software. | normrc.com | Stockholm, Sweden | 2002 | Aug 2015 | •••• | |
Retail intelligence and pricing data are delivered in real time. | cogenta.com | Windsor, Australia | 2006 | Sep 2014 | •••• | |
Agricultural and animal health market data and analytics are provided. | terretude.com | Mouchamps, France | 1988 | May 2014 | •••• | |
Data management platform for retailers | pcndata.eu | Wormerveer, Netherlands | 1994 | Jul 2013 | •••• | |
User experience research and design services provider | usercentric.com | Lombard, United States | 2001 | Sep 2012 | •••• | |
Custom health care research solutions are provided internationally. | bridgehead.com | Melton Mowbray, United Kingdom | 1998 | Mar 2012 | •••• | |
Online slot games are provided via QR code payments. | knowledgenetworks.com | Menlo Park, United States | 1998 | Dec 2011 | $58M | |
Web tracking technology is utilized for consumer retail purchase monitoring. | nurago.com | Hannover, Germany | 2007 | May 2010 | •••• |
Complete acquisition details for GfK
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of GfK
14 dated milestones of GfK across 89 years, from founding to its latest funding, stage changes and deals.
- Founded GfK is founded.
- IPO Lists on the stock exchange (IPO).
- Funding First funding round of $193K.
- Acquisition Acquires Nurago.
- Acquisition Acquires Knowledge Networks.
- Acquisition Acquires Bridgehead International.
- Acquisition Acquires User Centric.
- Acquisition Acquires PCN Data.
- Acquisition Acquires TerrEtude SAS.
- Acquisition Acquires Cogenta.
- Acquisition Acquires Norm.
- Acquisition Acquires Norm Research.
- Acquisition Acquires Netquest.
- Funding Latest funding round, Grant, of $36K.
Competitors of GfK
GfK has 9 listed competitors in our database, 7 of them funded. They include Datalogix, Earnest Analytics, Pogo, ownerIQ and Wiland, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| datalogix.com | 2002 | Westminster, United States | $86.8M | 4 | Offline purchasing data is aggregated from retailer loyalty programs. | |
| earnestanalytics.com | 2012 | New York, United States | $33.5M | – | Consumer intelligence data is analyzed via an online research platform. | |
| joinpogo.com | 2020 | New York, United States | $14.8M | – | Pogo is focused on helping users monetize personal data. | |
| owneriq.com | 2006 | Boston, United States | $54.66M | 4 | Programmatic advertising solutions connect retailers and brands digitally. | |
| wiland.com | 2005 | Niwot, United States | $34.36M | 279 | Marketing intelligence solutions are delivered using transactional databases and analytics. | |
| truedata.co.jp | 2000 | Minato, Japan | $3.95M | – | Consumer insights on purchasing behaviors are provided by True Data. | |
| conexancemd.com | 2006 | Lille, France | $1.57M | – | Pooled behavioral databases for marketing sectors are developed and managed. | |
| txn.com | 2014 | San Francisco, United States | – | 2 | Consumer spending data is captured and analyzed for business insights. | |
| i-behavior.com | 1999 | Louisville, United States | – | 95 | Data services for multi-channel marketing and behavioral targeting are offered. |
Detailed competitors of GfK
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of GfK
The website of GfK (gfk.com) receives about 2.4M visits a month and ranks #18,473 among all websites worldwide, #484 in Marketing and Advertising.
- Monthly visits2.4M
▲ 23% vs previous month
- Unique visitors776.7K
per month
- Global rank#18,473
among all websites
- Category rank#484
Business and Consumer Services · Marketing and Advertising
- Bounce rate18%
- Pages per visit8.1
- Average visit3 min 23 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with GfK. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| surveys.com | 100% | – | #27,460 | View details | |
samplicio.us | samplicio.us | 91% | – | #3,693 | – |
| ipsos.com | 85% | 1.8M | #31,229 | View details | |
research-int.com | research-int.com | 85% | – | – | – |
| esomar.org | 76% | – | #384,261 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for GfK
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
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Top companies in Data as a Service
10 companies that operate in the same segment as GfK (Data as a Service), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Financial data and investment advisory tools are offered online. | 1984 | Chicago, Illinois, United States | USD 91 M | USD 351.25 K | 6 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Cloud-based satellite imagery data and analytics solutions are provided. | 2010 | San Francisco, California, United States | USD 666.69 M | USD 307.73 M | 970 | |
Online data source platform for information, analytics, and solutions for governments and financial markets | 1959 | London, England, United Kingdom | USD 1.41 B | – | – | |
Experian is recognized as a leader in credit reporting and financial services. | 1980 | Ireland | – | USD 8.34 B | 23,300 | |
Provider of credit scoring data for consumers and businesses | 1968 | Chicago, Illinois, United States | USD 7.5 M | USD 4.58 B | 13,400 | |
Lead management platform with analytics and engagement tools is provided. | 2015 | San Francisco, California, United States | USD 250.42 M | – | – | |
Provider of DNA testing services to create a family tree and ancestor | 2003 | Yehud, Central District, Israel | USD 40 M | – | – | |
Platform for users to share business software reviews | 2012 | Chicago, Illinois, United States | USD 342.7 M | – | – | |
AI-powered market intelligence and search platform is operated. | 2011 | New York, New York, United States | USD 1.74 B | USD 6.84 M | 285 |
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Related news about Gfk
Complete news archive for GfK
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Frequently Asked Questions about GfK
GfK was founded in 1934 and raised its 1st funding round 75 years after it was founded.
GfK is headquartered in Nuremberg, Germany. It is registered at Nuremberg, Bavaria, Germany.
Founded in 1934 and headquartered in Nuremberg, Germany, GfK operates in the market research sector. Web tracking solutions are provided to monitor users internet activities and evaluate the influence of online advertising on retail purchases. Partnerships are maintained for Media Efficiency Panels in Germany and the UK. Tools developed by the company are applied in studies assessing online advertising effectiveness.
GfK's top competitors include Earnest Analytics, Pogo and Wiland.
GfK has made 12 acquisitions, including Arbor Strategy Group, Bridgehead International, and Cogenta.
GfK has 3 investors. Key investors include KKR, U.S. Department of State, and European Union.
GfK is associated with 2 legal entities: Gfk Nielsen India Private Limited, Gfk Mode Private Limited.
The legal entities of GfK currently have 6 directors, including Akash Arvind Mody, Biswajit Panda, Amit Kumar Jain and others.
The website of GfK receives about 2.4 million visits a month and ranks #18,473 among all websites worldwide.