About Cogenta
Cogenta is a Retail company based in Windsor (Australia) founded in 2006, and was acquired by GfK in September 2014. It operates as a retail intelligence and pricing data are delivered in real time. Cogenta has raised $1.34 million across 1 funding round from investors including GfK and NorthStar Education Institute. The company was acqui-hired. Its focus areas include E-Commerce Enablers, Analytics and Product Intelligence. Its competitors include SPINS, Intelligence Node, Crisp, Wiser and Daasity and 4 more; 8 of its 9 listed competitors have raised funding.
Company details
Cogenta was founded in 2006 and is headquartered in Windsor, Australia. Retail and pricing intelligence services are provided to major UK retailers and brands through a platform that supplies market information for pricing decisions. Consumer shopping behavior is tracked to facilitate connections between businesses and mobile consumers. Operations focus on delivering current data to support informed commercial strategies in the retail sector.
- Headquarters Windsor, Australia
- SectorsRetail
- Website cogenta.com
- Social LinkedIn X
- Acquired by GfK (Sep 2014)
Funding Insights of Cogenta
Cogenta has successfully raised a total of $1.34M through 1 strategic funding round. The most recent funding activity was a Series A round of $1.34 million completed in November 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.34M
- Total Rounds 1
- Last Round Series A — $1.34M
- First Round $1.34M
(Nov 2009)
- Investors Count 1
All 1 funding rounds of Cogenta with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2009 | $1.34M | Series A | – | – |
2 investors in total: 2 institutional.
Investors in Cogenta
Cogenta has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include GfK and NorthStar Education Institute.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | northstarei.com | - | |
Web tracking technology is utilized for consumer retail purchase monitoring. | 1934 | gfk.com | Nuremberg, Germany |
Investor details for Cogenta
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Timeline of Cogenta
3 dated milestones of Cogenta across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Cogenta is founded.
- Funding First funding round of $1.3M.
- Exit Acquired by GfK.
Competitors of Cogenta
Cogenta has 9 listed competitors in our database, 8 of them funded. They include SPINS, Intelligence Node, Crisp, Wiser and Daasity, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| spins.com | 1995 | Chicago, United States | – | 328 | Retail consumer analytics services are provided for natural products sector. | |
| intelligencenode.com | 2012 | Mumbai, India | $17.16M | 110 | AI-powered analytics tools are offered for retail pricing strategies. | |
| gocrisp.com | 2016 | New York, United States | $134.33M | – | Business analytics software is provided for CPG retailers and suppliers. | |
| wiser.com | 2012 | San Mateo, United States | $10.95M | 156 | Price intelligence and optimization software is provided for e-commerce retailers. | |
| daasity.com | 2017 | San Diego, United States | $20.7M | 31 | eCommerce analytics platform is provided for online sellers. | |
| eversightlabs.com | 2013 | Palo Alto, United States | $34.9M | 55 | SaaS-based promotion software is offered for retail testing. | |
| peak.ai | 2014 | Manchester, United Kingdom | $209.01M | 237 | Peak is recognized for providing AI software solutions focused on inventory and pricing optimization. | |
| profitero.com | 2009 | Dun Laoghaire, Ireland | $28.21M | – | Platform offering E- Commerce analytics solutions | |
| edited.com | 2010 | London, United Kingdom | $53.19M | 145 | SaaS-based analytics solutions are provided for global retailers. |
Detailed competitors of Cogenta
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in E-Commerce Enablers & Infrastructure
10 companies that operate in the same segment as Cogenta (E-Commerce Enablers & Infrastructure), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Integrated logistics services including parcel delivery and warehousing are provided. | 2011 | Gurugram, Haryana, India | USD 1.25 B | USD 1.12 B | 62,070 | |
E-commerce storefront solutions are provided for online businesses. | 2006 | Ottawa, Ontario, Canada | USD 122.25 M | USD 8.45 B | 8,100 | |
E-commerce tools for shipping, marketing, and financial services are provided. | 2012 | Gurugram, Haryana, India | USD 344.42 M | USD 135.47 M | 800 | |
Express delivery logistics solutions are provided for businesses and individuals. | 2015 | Bengaluru, Karnataka, India | USD 246.8 M | USD 447.86 M | – | |
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | – | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.35 B | – | 1 | |
Delivery channels management software is provided for restaurants. | 2015 | Bengaluru, Karnataka, India | USD 32.32 M | USD 2.97 M | 171 | |
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | – | 128 | |
Digital consumer brands are acquired and enabled by technology platform. | 2004 | Manchester, Greater Manchester, United Kingdom | USD 722.56 M | USD 2.32 B | 6,790 |
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Frequently Asked Questions about Cogenta
Cogenta was founded in 2006 and raised its 1st funding round 3 years after it was founded.
Cogenta is headquartered in Windsor, Australia. It is registered at Windsor, New South Wales, Australia.
Cogenta is a funded company, having raised a total of $1.34M across 1 funding round to date. The company's 1st funding round was a Series A of $1.34M, raised on Nov 2009.
Cogenta was founded in 2006 and is headquartered in Windsor, Australia. Retail and pricing intelligence services are provided to major UK retailers and brands through a platform that supplies market information for pricing decisions. Consumer shopping behavior is tracked to facilitate connections between businesses and mobile consumers. Operations focus on delivering current data to support informed commercial strategies in the retail sector.
Cogenta's top competitors include Intelligence Node, Peak and Eversight.
Cogenta has 2 investors. Key investors include GfK, and NorthStar Education Institute.
Yes. Cogenta was acquired by GfK in September 2014.