About Cogenta
Cogenta is a company based in Windsor (Australia) founded in 2006 was acquired by GfK in September 2014.. Cogenta has raised $1.34 million across 1 funding round from investors including GfK and NorthStar Education Institute. Cogenta operates in a competitive market with competitors including SPINS, Intelligence Node, Crisp, Wiser and Daasity, among others.
- Headquarter Windsor, Australia
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Sectors
Retail
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Phone
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Website
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Social
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Funding Insights of Cogenta
Cogenta has successfully raised a total of $1.34M through 1 strategic funding round. The most recent funding activity was a Series A round of $1.34 million completed in November 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series A — $1.3M
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First Round
First Round
(17 Nov 2009)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Nov, 2009 | Amount | Series A - Cogenta | Valuation |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Cogenta
Cogenta has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include GfK and NorthStar Education Institute. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Web tracking technology is utilized for consumer retail purchase monitoring.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Cogenta
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Cogenta
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Cogenta Comparisons
Competitors of Cogenta
Cogenta operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as SPINS, Intelligence Node, Crisp, Wiser and Daasity, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Retail consumer analytics services are provided for natural products sector.
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| domain | founded_year | HQ Location |
AI-powered analytics tools are offered for retail pricing strategies.
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| domain | founded_year | HQ Location |
Business analytics software is provided for CPG retailers and suppliers.
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| domain | founded_year | HQ Location |
Price intelligence and optimization software is provided for e-commerce retailers.
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| domain | founded_year | HQ Location |
eCommerce analytics platform is provided for online sellers.
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| domain | founded_year | HQ Location |
SaaS-based promotion software is offered for retail testing.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Cogenta
When was Cogenta founded?
Cogenta was founded in 2006 and raised its 1st funding round 3 years after it was founded.
Where is Cogenta located?
Cogenta is headquartered in Windsor, Australia. It is registered at Windsor, New South Wales, Australia.
Is Cogenta a funded company?
Cogenta is a funded company, having raised a total of $1.34M across 1 funding round to date. The company's 1st funding round was a Series A of $1.34M, raised on Nov 17, 2009.
What does Cogenta do?
Cogenta was founded in 2006 and is headquartered in Windsor, Australia. Retail and pricing intelligence services are provided to major UK retailers and brands through a platform that supplies market information for pricing decisions. Consumer shopping behavior is tracked to facilitate connections between businesses and mobile consumers. Operations focus on delivering current data to support informed commercial strategies in the retail sector.
Who are the top competitors of Cogenta?
Cogenta's top competitors include Intelligence Node, Peak and Eversight.
Who are Cogenta's investors?
Cogenta has 2 investors. Key investors include GfK, and NorthStar Education Institute.
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