About Norm
Norm is a Technology company based in Stockholm (Sweden) founded in 2003, and was acquired by GfK in August 2015. It operates as a cloud-based platform to understand shopper behaviour. Its chief executive is Peter Feld. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech, Marketing Research and Consumer Insights. Its competitors include Suzy, Realeyes, Circana, Streetbees and Earnest Analytics and 5 more; 10 of its 10 listed competitors have raised funding.
Company details
NORM was founded in 2003 in Stockholm, Sweden, and operates within the retail analytics sector. A cloud-based platform is utilized to gather shopper behavior data, perform analyses, and deliver insights along with recommendations. Additional services encompass pricing optimization, packaging strategies, and product launch support, all aimed at enhancing retail decision-making processes.
Investors in Norm
Norm has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include GfK.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Web tracking technology is utilized for consumer retail purchase monitoring. | 1934 | gfk.com | Nuremberg, Germany |
Investor details for Norm
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People of Norm
1 people are tracked at Norm (1 in leadership).
| Name | Role | Group |
|---|---|---|
Peter Feld | CEO | Leadership |
Complete people profiles for Norm
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Timeline of Norm
2 dated milestones of Norm across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Norm is founded.
- Exit Acquired by GfK.
Competitors of Norm
Norm has 10 listed competitors in our database, 10 of them funded. They include Suzy, Realeyes, Circana, Streetbees and Earnest Analytics, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| suzy.com | 2009 | New York, United States | $107.65M | 97 | Customer targeting and feedback management platform is utilized for insights. | |
| realeyesit.com | 2007 | London, United Kingdom | $32.11M | 1 | AI-powered attention measurement and identity verification solutions are provided. | |
| circana.com | 1979 | Chicago, United States | $100.32M | 6,400 | Customer analytics solutions are provided for brands and retailers. | |
| streetbees.com | 2014 | London, United Kingdom | $72.68M | 86 | AI-based marketing intelligence is collected via crowdsourced mobile workforce. | |
| earnestanalytics.com | 2012 | New York, United States | $33.5M | – | Consumer intelligence data is analyzed via an online research platform. | |
| qualsights.com | 2017 | Chicago, United States | $7.73M | 34 | Consumer insights are generated through AI-driven visual research tools. | |
| cint.com | 1998 | Stockholm, Sweden | $26.43M | 66 | Market research platform linking buyers and suppliers of online samples. | |
| numerator.com | 1990 | Chicago, United States | $33M | – | Consumer purchasing behavior is analyzed via market research and insights. | |
| faraday.ai | 2012 | Burlington, United States | $10.21M | 53 | Consumer insights are delivered to enterprises through an AI platform. | |
| prodege.com | 2005 | Los Angeles, United States | $61M | 333 | Digital rewards management and market research solutions are provided. |
Detailed competitors of Norm
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Top companies in MarketingTech
10 companies that operate in the same segment as Norm (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Norm
Norm was founded in 2003.
Norm is headquartered in Stockholm, Sweden.
Peter Feld is the current CEO of Norm.
NORM was founded in 2003 in Stockholm, Sweden, and operates within the retail analytics sector. A cloud-based platform is utilized to gather shopper behavior data, perform analyses, and deliver insights along with recommendations. Additional services encompass pricing optimization, packaging strategies, and product launch support, all aimed at enhancing retail decision-making processes.
Norm's top competitors include Earnest Analytics, Faraday and Cint.
Norm has 1 investor. Key investors include GfK.
Yes. Norm was acquired by GfK in August 2015.