Norm

Stockholm, Sweden Founded: 2003 • Age: 23 yrs Acquired By GfK
Cloud-based platform to understand shopper behaviour
Annual revenue - Latest available
Total funding - Funding intelligence
Employees - Tracked headcount
Investors 1 Known backers
Products - Services tracked
Competitors 11 Brand Intelligence

About Norm

Norm is a company based in Stockholm (Sweden) founded in 2003 was acquired by GfK in August 2015. Norm operates in a competitive market with competitors including Suzy, Realeyes, Circana, Streetbees and Earnest Analytics, among others.

  • Headquarter Stockholm, Sweden
  • Sectors
    Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Latest Funding Round
    Not available
  • Investors
  • Employee Count
    Not available
  • Acquired by
    GfK

    (Aug 12, 2015)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Funding Insights of Norm

Premium access

Detailed funding history for Norm

Round names, dates, amounts, investors, and valuation history require an active premium plan.

  • Round names and dates
  • Funding amounts
  • Participating investors
  • Valuation history

Verified entity values are shown only after access is granted.

Investors in Norm

Norm has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include GfK.

All
Institutional
Investor Description Founded Year Domain Location
Web tracking technology is utilized for consumer retail purchase monitoring.
Locked Locked Locked
Premium access

Investor details for Norm

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Norm

Investments
Premium access

Investment portfolio details for Norm

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Financial Statements - Norm

Premium access

Detailed financials for Norm

Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.

  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

Verified entity values are shown only after access is granted.

Norm Comparisons

Norm Primary company
Description
Cloud-based platform to understand shopper behaviour
Location
Stockholm, Sweden
Founded Year
2003
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
Premium access

Peer comparison for Norm

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

Verified entity values are shown only after access is granted.

+
Add Comparison
Available on Premium

Competitors of Norm

Norm operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Suzy, Realeyes, Circana, Streetbees and Earnest Analytics, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Customer targeting and feedback management platform is utilized for insights.
Locked Locked Locked
AI-powered attention measurement and identity verification solutions are provided.
Locked Locked Locked
Customer analytics solutions are provided for brands and retailers.
Locked Locked Locked
AI-based marketing intelligence is collected via crowdsourced mobile workforce.
Locked Locked Locked
Consumer intelligence data is analyzed via an online research platform.
Locked Locked Locked
Consumer insights are generated through AI-driven visual research tools.
Premium access

Detailed competitors of Norm

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Norm

Premium access

Complete news archive for Norm

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about Norm

Norm was founded in 2003.

Norm is headquartered in Stockholm, Sweden.

Peter Feld is the current CEO of Norm.

NORM was founded in 2003 in Stockholm, Sweden, and operates within the retail analytics sector. A cloud-based platform is utilized to gather shopper behavior data, perform analyses, and deliver insights along with recommendations. Additional services encompass pricing optimization, packaging strategies, and product launch support, all aimed at enhancing retail decision-making processes.

Norm's top competitors include Earnest Analytics, Faraday and Cint.

Norm has 1 investor. Key investors include GfK.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available