About Norm Research
Norm Research is a Retail company based in Stockholm (Sweden) founded in 2002, and was acquired by GfK in August 2015. It operates as a virtual shopper research and analytics are provided through simulation software. It operates in the Retail and Technology sectors. The company was acqui-hired. Its focus areas include In Store Retail Tech, Analytics, Diversified and Enterprise Applications. Its competitors include RetailNext, Trax, Wiser, SPINS and Crisp and 4 more; 8 of its 9 listed competitors have raised funding.
Company details
Norm is a research and consulting company using technology to conduct virtual shopper research at the point of sale. They have developed Simstore, a software for conducting virtual shopper research. It allows capture and analysis of the impact of marketing activities at the point of purchase based on solid shopping simulations. Norm also offers customized qualitativequantitative research on shopper behavior that can be used for product launch, pack design, pricing strategy, shopper decision tree, planogram asortment optimization etc.
- Headquarters Stockholm, Sweden
- SectorsRetailTechnology
- Website normrc.com
- Social LinkedIn
- Acquired by GfK (Aug 2015)
Investors in Norm Research
Norm Research has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include GfK.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Web tracking technology is utilized for consumer retail purchase monitoring. | 1934 | gfk.com | Nuremberg, Germany |
Investor details for Norm Research
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- Complete investor list
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Timeline of Norm Research
2 dated milestones of Norm Research across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Norm Research is founded.
- Exit Acquired by GfK.
Competitors of Norm Research
Norm Research has 9 listed competitors in our database, 8 of them funded. They include RetailNext, Trax, Wiser, SPINS and Crisp, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| retailnext.net | 2007 | San Jose, United States | $231.86M | 63 | In-store customer behavior is tracked and analyzed in real-time. | |
| traxretail.com | 2010 | Singapore | $1.03B | – | Cloud-based analytics solutions for retail shelf management are delivered. | |
| wiser.com | 2012 | San Mateo, United States | $10.95M | 156 | Price intelligence and optimization software is provided for e-commerce retailers. | |
| spins.com | 1995 | Chicago, United States | – | 328 | Retail consumer analytics services are provided for natural products sector. | |
| gocrisp.com | 2016 | New York, United States | $134.33M | – | Business analytics software is provided for CPG retailers and suppliers. | |
| scanntech.com.br | 1991 | Sao Paulo, Brazil | $50M | – | Analytics software solutions for retail sales and inventory are provided. | |
| daasity.com | 2017 | San Diego, United States | $20.7M | 31 | eCommerce analytics platform is provided for online sellers. | |
| eversightlabs.com | 2013 | Palo Alto, United States | $34.9M | 55 | SaaS-based promotion software is offered for retail testing. | |
| clobotics.com | 2016 | Shanghai, China | $83.9M | 11 | Drone data management and analysis solutions are provided for enterprises. |
Detailed competitors of Norm Research
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Top companies in Autonomous & In-Store Retail Tech
10 companies that operate in the same segment as Norm Research (Autonomous & In-Store Retail Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | – | |
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | – | 128 | |
App-based bookkeeping solutions are offered for small business management. | 2018 | Bengaluru, Karnataka, India | USD 186.62 M | USD 165.88 K | – | |
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | – | – | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | – | – | |
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
Point-of-sale financing is enabled for installment purchases at partnered retailers. | 2016 | Minneapolis, Minnesota, United States | USD 17.51 M | USD 450.28 M | 408 | |
Loyalty management solutions are provided for offline retail stores. | 2012 | San Francisco, California, United States | USD 23.1 M | – | 23 | |
Mobile apps enable real-time retail data collection by field teams. | 2011 | Denver, Colorado, United States | USD 71 M | – | – | |
Unified platform for retail and supply chain planning is offered. | 2005 | Helsinki, Finland | USD 816.41 M | – | – |
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Frequently Asked Questions about Norm Research
Norm Research was founded in 2002.
Norm Research is headquartered in Stockholm, Sweden.
Norm is a research and consulting company using technology to conduct virtual shopper research at the point of sale. They have developed Simstore, a software for conducting virtual shopper research. It allows capture and analysis of the impact of marketing activities at the point of purchase based on solid shopping simulations. Norm also offers customized qualitativequantitative research on shopper behavior that can be used for product launch, pack design, pricing strategy, shopper decision tree, planogram asortment optimization etc.
Norm Research has 1 investor. Key investors include GfK.
Yes. Norm Research was acquired by GfK in August 2015.