About Nurago
Nurago is a Technology company based in Hannover (Germany) founded in 2007, and was acquired by GfK in May 2010. It operates as a web tracking technology is utilized for consumer retail purchase monitoring. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech, Marketing Optimization and Conversion Rate Optimization. Its competitors include [24]7.ai, Intellimize, Dynamic Yield, Sailthru and Perq and 4 more; 7 of its 9 listed competitors have raised funding.
Company details
Founded in 2007 and based in Hannover, Germany, Nurago specializes in web tracking solutions within the digital advertising sector. Internet activities of users are monitored to evaluate the influence of online advertising on retail purchases. Partnerships are maintained for Media Efficiency Panels in Germany and the UK, with tools applied primarily in advertising effectiveness studies across these regions.
- Headquarters Hannover, Germany
- SectorsTechnology
- Website nurago.com
- Social X
- Acquired by GfK (May 2010)
Investors in Nurago
Nurago has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include GfK.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Web tracking technology is utilized for consumer retail purchase monitoring. | 1934 | gfk.com | Nuremberg, Germany |
Investor details for Nurago
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- Complete investor list
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Timeline of Nurago
2 dated milestones of Nurago across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Nurago is founded.
- Exit Acquired by GfK.
Competitors of Nurago
Nurago has 9 listed competitors in our database, 7 of them funded. They include [24]7.ai, Intellimize, Dynamic Yield, Sailthru and Perq, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 247.ai | 2000 | San Jose, United States | $22M | – | AI-powered platforms and services for customer experience management are provided. | |
| intellimize.com | 2016 | San Mateo, United States | $52M | 71 | Conversion rate optimization and personalization are delivered to businesses. | |
| dynamicyield.com | 2011 | Tel Aviv, Israel | $83M | 25 | Website optimization and personalization solutions are provided for digital platforms. | |
| sailthru.com | 2008 | New York, United States | $67.55M | 124 | Personalized omnichannel experiences are generated via marketing automation. | |
| perq.com | 2001 | Indianapolis, United States | $14.27M | – | Customer engagement is enabled through incentives and promotions for e-tailers. | |
| mutinyhq.com | 2018 | San Francisco, United States | $68.65M | – | Website personalization services are delivered without coding needs. | |
| maxymiser.com | 2006 | New York, United States | $14.94M | 59 | A/B and multivariate testing platform for digital optimization is offered. | |
| episerver.com | 1994 | Nashua, United States | – | 110 | Digital cloud platform for content management and commerce is delivered. | |
| digitalriver.com | 1994 | Minnetonka, United States | – | 412 | Cloud-based tax, fraud compliance and payment solutions for businesses |
![[24]7.ai logo](https://img.thecompanycheck.com/b/247_logo.webp){kind=logo}
Detailed competitors of Nurago
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Top companies in MarketingTech
10 companies that operate in the same segment as Nurago (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Nurago
Nurago was founded in 2007.
Nurago is headquartered in Hannover, Germany. It is registered at Hannover, Niedersachsen, Germany.
Founded in 2007 and based in Hannover, Germany, Nurago specializes in web tracking solutions within the digital advertising sector. Internet activities of users are monitored to evaluate the influence of online advertising on retail purchases. Partnerships are maintained for Media Efficiency Panels in Germany and the UK, with tools applied primarily in advertising effectiveness studies across these regions.
Nurago's top competitors include [24]7.ai, Dynamic Yield and Intellimize.
Nurago has 1 investor. Key investors include GfK.
Yes. Nurago was acquired by GfK in May 2010.