About ownerIQ
ownerIQ is a company based in Boston (United States) founded in 2006 was acquired by Inmar in October 2019.. ownerIQ has raised $54.66 million across 9 funding rounds from investors including Inmar, Atlas Venture and Longworth. The company has 4 employees as of December 31, 2022. ownerIQ has completed 1 acquisition, including Dijipop. ownerIQ offers products and services including Data Marketplace, Activations, and Creative Services. ownerIQ operates in a competitive market with competitors including mParticle, Zefr, Permutive, Acxiom and Earnest Analytics, among others.
- Headquarter Boston, United States
- Employees 4 as on 31 Dec, 2022
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Sectors
Media & EntertainmentTechnology
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Phone
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Website
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Social
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- Legal Name Owner Iq
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Products & Services of ownerIQ
ownerIQ offers a comprehensive portfolio of products and services, including Data Marketplace, Activations, and Creative Services. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for data sharing and monetization in retail.
Services for data-driven marketing and advertising campaigns.
Tools for creative content and ad execution strategies.
Funding Insights of ownerIQ
ownerIQ has successfully raised a total of $54.66M across 9 strategic funding rounds. The most recent funding activity was a Series F round of $4.31 million completed in April 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 9
- Last Round Series F — $4.3M
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First Round
First Round
(30 Oct 2007)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Apr, 2018 | Amount | Series F - ownerIQ | Valuation |
investors |
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| Dec, 2016 | Amount | Series F - ownerIQ | Valuation |
investors |
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| Jun, 2014 | Amount | Series F - ownerIQ | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in ownerIQ
ownerIQ has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include Inmar, Atlas Venture and Longworth. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Waiting list management and analyses services in the technology sector.
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Founded Year | Domain | Location | |
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Venture capital firm investing in life science and biotechnology sectors
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Founded Year | Domain | Location | |
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Family office investing in early-stage startups
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by ownerIQ
ownerIQ has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Dijipop. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Cloud-based software for ad monetization and digital merchandising is offered.
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2009 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - ownerIQ
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Owneriq Comparisons
Competitors of ownerIQ
ownerIQ operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as mParticle, Zefr, Permutive, Acxiom and Earnest Analytics, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Customer data is collected and connected via API-based platform.
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| domain | founded_year | HQ Location |
Cloud based video right management solution provider
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| domain | founded_year | HQ Location |
Ad data management platform is provided to advertisers and publishers.
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| domain | founded_year | HQ Location |
Acxiom is engaged in providing data-driven marketing solutions.
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| domain | founded_year | HQ Location |
Consumer intelligence data is analyzed via an online research platform.
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| domain | founded_year | HQ Location |
Web tracking technology is utilized for consumer retail purchase monitoring.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Owneriq
Frequently Asked Questions about ownerIQ
When was ownerIQ founded?
ownerIQ was founded in 2006 and raised its 1st funding round 1 year after it was founded.
Where is ownerIQ located?
ownerIQ is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Is ownerIQ a funded company?
ownerIQ is a funded company, having raised a total of $54.66M across 9 funding rounds to date. The company's 1st funding round was a Series F of $11M, raised on Oct 30, 2007.
How many employees does ownerIQ have?
As of Dec 31, 2022, the latest employee count at ownerIQ is 4.
What does ownerIQ do?
OwnerIQ was founded in 2006 in Boston, United States, and operates in the programmatic advertising sector. Retailers and brands first-party data is transformed into digital advertising opportunities. An audience-sharing platform called CoEx is provided, allowing second-party data to be shared between product brands and retailers for targeting relevant segments along the purchase path. A Purchase Intent Impact Report is offered to link campaign measurements to retail objectives.
Who are the top competitors of ownerIQ?
ownerIQ's top competitors include Earnest Analytics, mParticle and Choozle.
What products or services does ownerIQ offer?
ownerIQ offers Data Marketplace, Activations, and Creative Services.
How many acquisitions has ownerIQ made?
ownerIQ has made 1 acquisition, including Dijipop.
Who are ownerIQ's investors?
ownerIQ has 7 investors. Key investors include Inmar, Atlas Venture, Longworth, Egan-Managed Capital, and Vocal Remover.