About RareCrowds
RareCrowds is a Media & Entertainment company based in Bellevue (United States) founded in 2013, and was acquired by MediaMath in November 2014. High-quality advertising inventory is targeted across digital media platforms. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech, Demand Side Platform and Cross-Device. Its competitors include The Trade Desk, AppNexus and Beeswax; 3 of its 3 listed competitors have raised funding.
Company details
RareCrowds was founded in 2013 in Bellevue, United States, as a demand-side platform in the advertising technology sector. Operations focused on matching ads precisely to advertiser objectives by sourcing inventory at scale from ad exchanges and direct publisher relationships. Targeting was normalized across display, mobile, video, social, and other digital formats using standard or native units. The company was acquired by MediaMath in November 2014 for an undisclosed amount.
- Headquarters Bellevue, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website rarecrowds.com
- Social LinkedIn X
- Acquired by MediaMath (Nov 2014)
Investors in RareCrowds
RareCrowds has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include MediaMath.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Programmatic demand-side platform for digital ad buying is utilized. | 2007 | mediamath.com | New York, United States |
Investor details for RareCrowds
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Timeline of RareCrowds
2 dated milestones of RareCrowds across 1 years, from founding to its latest funding, stage changes and deals.
- Founded RareCrowds is founded.
- Exit Acquired by MediaMath.
Competitors of RareCrowds
RareCrowds has 3 listed competitors in our database, 3 of them funded. They include The Trade Desk, AppNexus and Beeswax.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thetradedesk.com | 2009 | Ventura, United States | $82.5M | 3,115 | DSP software is provided for ad campaign execution across channels. | |
| appnexus.com | 2007 | New York, United States | $318.67M | 925 | Programmatic advertising technology platform is provided for online trading. | |
| beeswax.com | 2014 | New York, United States | $28.26M | 33 | Custom bidding technology is provided for ad auction buyers. |
Detailed competitors of RareCrowds
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Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as RareCrowds (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about RareCrowds
RareCrowds was founded in 2013.
RareCrowds is headquartered in Bellevue, United States. It is registered at Bellevue, Washington, United States.
RareCrowds was founded in 2013 in Bellevue, United States, as a demand-side platform in the advertising technology sector. Operations focused on matching ads precisely to advertiser objectives by sourcing inventory at scale from ad exchanges and direct publisher relationships. Targeting was normalized across display, mobile, video, social, and other digital formats using standard or native units. The company was acquired by MediaMath in November 2014 for an undisclosed amount.
RareCrowds's top competitors include The Trade Desk, Beeswax and AppNexus.
RareCrowds has 1 investor. Key investors include MediaMath.
Yes. RareCrowds was acquired by MediaMath in November 2014.