About TUNE
TUNE is a Technology company based in Seattle (United States) founded in 2009, and was acquired by Perseus in May 2020. Performance tracking for online advertising campaigns is provided. TUNE has raised $72.8 million across 4 funding rounds from investors including Branch, Accel and Icon Ventures. The company has 48 employees. TUNE has completed 3 acquisitions, including Appfuel, MobileDevHQ and Optimob. Its website tune.com draws about 82 thousand monthly visits. TUNE offers products and services including TUNE Platform and TUNE Marketplace. Its focus areas include Enterprise Applications, Vertical Business Intelligence, Industry Agnostic and Sales and Marketing. Its legal entity is HASOFFERS. Its competitors include WorkSpan, Wove and Torchlite; 3 of its 3 listed competitors have raised funding.
Company details
TUNE, founded in 2009 and based in Seattle, United States, operates as a global enterprise SaaS platform in the marketing technology sector. Performance tracking technology for online advertising campaigns is developed by the company. White-labeled affiliate tracking software is supplied to thousands of businesses worldwide for managing affiliate programs. The TUNE Marketing Console is utilized by mobile marketers to measure results across paid, earned, and owned channels.
Products & Services of TUNE
TUNE offers a comprehensive portfolio of products and services, including TUNE Platform and TUNE Marketplace.
Platform for managing and optimizing marketing partnerships.
Marketplace facilitating direct partnerships and transactions.
Funding Insights of TUNE
TUNE has successfully raised a total of $72.8M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $27 million completed in January 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $72.8M
- Total Rounds 4
- Last Round Series B — $27M
- First Round $9.4M
(May 2013)
- Investors Count 3
All 4 funding rounds of TUNE with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2015 | $27M | Series B | – | – | |
| Jan 2015 | $27M | Series B | – | Icon Ventures | |
| May 2013 | $9.4M | Series A | – | Accel | – |
| May 2013 | $9.4M | Series A | – | – |
5 investors in total: 5 institutional.
Investors in TUNE
TUNE has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Branch, Accel and Icon Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Private equity firm focused on buyouts | 2005 | peqm.com | Greenwich, United States | |
Sector-agnostic growth stage VC investment company funding companies in the US and Asia | 1992 | iconventures.com | Palo Alto, United States | |
Cloud based marketing optimization platform for deep linking | 2014 | branch.io | Palo Alto, United States | |
Software businesses providing mission-critical solutions are acquired and managed globally. | 2004 | csiperseus.com | Markham, Canada |
Investor details for TUNE
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of TUNE
5 people are tracked at TUNE (1 in leadership, 4 in team); the tracked headcount is 48.
| Name | Role | Group |
|---|---|---|
Jeff Olliver | Head of Support | Leadership |
Soyoon Bach | Customer Success | Team |
Arun Babu | Software Support Engineer | Team |
Stephen Graham | Customer Success Manager | Team |
Vicente Romero-Giron | Senior Customer Success Manager | Team |
Complete people profiles for TUNE
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by TUNE
TUNE has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Appfuel, MobileDevHQ and Optimob.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Platform offering ad creative automation software | optimob.io | Ramat Gan, Israel | 2016 | Jan 2018 | •••• | |
Cross-promotion and ad hosting tools for mobile apps are provided. | appfuel.me | Palo, United States | 2013 | Jun 2015 | •••• | |
Mobile app optimization and intelligence are provided for enterprises. | mobiledevhq.com | Seattle, United States | 2009 | Aug 2014 | •••• |
Complete acquisition details for TUNE
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Timeline of TUNE
8 dated milestones of TUNE across 11 years, from founding to its latest funding, stage changes and deals.
- Founded TUNE is founded.
- Funding First funding round of $9.4M.
- Acquisition Acquires MobileDevHQ.
- Funding Latest funding round, Series B, of $27.0M.
- Acquisition Acquires Appfuel.
- Acquisition Acquires Optimob.
- Exit Acquired by Branch.
- Exit Acquired by Perseus.
Competitors of TUNE
TUNE has 3 listed competitors in our database, 3 of them funded. They include WorkSpan, Wove and Torchlite.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| workspan.com | 2015 | San Bernardino, United States | $66M | Collaboration platform for cross-company marketing teams is provided. | ||
| wove.com | 2014 | San Francisco, United States | $10.04M | 13 | Partners for co-marketing campaigns are matched by Wove's AI platform. | |
| torchlite.com | 2015 | Indianapolis, United States | $6.8M | Marketers are connected through an integrated collaboration dashboard. |
Detailed competitors of TUNE
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- Full competitor set
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Web traffic of TUNE
The website of TUNE (tune.com) receives about 81.8K visits a month.
- Monthly visits81.8K
▲ 21% vs previous month
Websites whose visitors overlap most with TUNE. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
voluum.com | voluum.com | 100% | – | ||
| ezmob.com | 96% | #70,280 | View details | ||
| affise.com | 96% | 233.7K | #148,593 | View details | |
| netpeaksoftware.com | 96% | 63.4K | #558,399 | View details | |
| smartpassiveincome.com | 96% | #261,089 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for TUNE
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- 40 similar websites
- Audience overlap
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Top companies in MarketingTech
3 companies that operate in the same segment as TUNE (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Tune
Complete news archive for TUNE
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- Full article archive
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Frequently Asked Questions about TUNE
TUNE was founded in 2009 and raised its 1st funding round 4 years after it was founded.
TUNE is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
TUNE is a funded company, having raised a total of $72.8M across 4 funding rounds to date. The company's 1st funding round was a Series A of $9.4M, raised on May 2013.
TUNE has 48 employees.
TUNE, founded in 2009 and based in Seattle, United States, operates as a global enterprise SaaS platform in the marketing technology sector. Performance tracking technology for online advertising campaigns is developed by the company. White-labeled affiliate tracking software is supplied to thousands of businesses worldwide for managing affiliate programs. The TUNE Marketing Console is utilized by mobile marketers to measure results across paid, earned, and owned channels.
TUNE offers TUNE Platform and TUNE Marketplace.
TUNE has made 3 acquisitions, including Appfuel, MobileDevHQ, and Optimob.
TUNE has 5 investors. Key investors include Branch, Accel, Icon Ventures, Performance Equity Management, and Perseus Group.
TUNE operates through Hasoffers.
Yes. TUNE was acquired by Perseus in May 2020.