About Appfuel
Appfuel is a Media & Entertainment company based in Palo Alto (United States) founded in 2013, and was acquired by TUNE in June 2015. Cross-promotion and ad hosting tools for mobile apps are provided. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech, Ad Network and Mobile. Its competitors include Tapjoy, Vungle and Digital Turbine; 2 of its 3 listed competitors have raised funding.
Company details
Appfuel provides tools to allow developers to cross-promote and host ads in their own apps. Lets developers manage the tradeoff between user growth and monetization. It provides a visual and intuitive way to allocate a mobile app ad space, by determine how much of ad space would be used for ads promoting other apps and how much would be sold to advertisers. Also provides a real-time analytics platform for tracking app performance as per ad-space allocation. Acquired in April 2014 by TUNE and re-launched within the TUNE Marketing Console.
- Headquarters Palo Alto, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website appfuel.me
- Social LinkedIn X Facebook
- Acquired by TUNE (Jun 2015)
Funding Insights of Appfuel
- Total Rounds 1
- Investors Count 3
All 1 funding rounds of Appfuel with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2013 | Seed | – | – |
4 investors in total: 4 institutional.
Investors in Appfuel
Appfuel has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include TUNE, Right Side Capital Management and Boost VC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Pre-seed stage Micro VC firm investing in the US and Canada | rightsidecapital.com | San Francisco, United States | ||
Investing in Deep Tech and emerging technologies for 12 years. | boost.vc | |||
Startups are incubated across sectors without restrictions. | orbitstartups.com | Shanghai, China | ||
Performance tracking for online advertising campaigns is provided. | 2009 | tune.com | Seattle, United States |
Investor details for Appfuel
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Appfuel
3 dated milestones of Appfuel across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Appfuel is founded.
- Funding First funding round.
- Exit Acquired by TUNE.
Competitors of Appfuel
Appfuel has 3 listed competitors in our database, 2 of them funded. They include Tapjoy, Vungle and Digital Turbine.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tapjoy.com | 2007 | San Francisco, United States | $60.05M | 137 | Mobile advertising & monetization | |
| vungle.com | 2011 | San Francisco, United States | $25.62M | 39 | Mobile apps are promoted and monetized via in-app video trailers. | |
| digitalturbine.com | 1998 | Austin, United States | 777 | Mobile advertising network platform |
Detailed competitors of Appfuel
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Mobile Advertising
3 companies that operate in the same segment as Appfuel (Mobile Advertising) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | 1,580 | ||
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | |||
Mobile apps are promoted and monetized via in-app video trailers. | 2011 | San Francisco, California, United States | USD 25.62 M |
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Frequently Asked Questions about Appfuel
Appfuel was founded in 2013.
Appfuel is headquartered in Palo Alto, United States. It is registered at Palo Alto, California, United States.
Appfuel provides tools to allow developers to cross-promote and host ads in their own apps. Lets developers manage the tradeoff between user growth and monetization. It provides a visual and intuitive way to allocate a mobile app ad space, by determine how much of ad space would be used for ads promoting other apps and how much would be sold to advertisers. Also provides a real-time analytics platform for tracking app performance as per ad-space allocation. Acquired in April 2014 by TUNE and re-launched within the TUNE Marketing Console.
Appfuel's top competitors include Tapjoy, Vungle and Digital Turbine.
Appfuel has 4 investors. Key investors include TUNE, Right Side Capital Management, Boost VC, and Orbit Startups.
Yes. Appfuel was acquired by TUNE in June 2015.