Oolo

New York, United States Founded: 2020 • Age: 6 yrs Acquired By AppsFlyer
Ad performance monitoring and analytics solution
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About Oolo

Oolo is a company based in New York (United States) founded in 2020 by Roey Yaniv and Yuval Brener was acquired by AppsFlyer in December 2023.. Oolo has raised $6 million across 1 funding round from investors including AppsFlyer, S Capital VC and 2B.VC. Oolo operates in a competitive market with competitors including Adjust, data.ai, TapClicks, Singular and 4C Insights, among others.

  • Headquarter New York, United States
  • Founders Roey Yaniv, Yuval Brener
  • Sectors
    Media & Entertainment
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $6 M (USD)

    in 1 rounds

  • Latest Funding Round
    $6 M (USD), Seed

    Mar 09, 2020

  • Investors
    AppsFlyer

    & 2 more

  • Employee Count
    Employee Count
  • Acquired by
    AppsFlyer

    (Dec 05, 2023)

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People of Oolo
Headcount 50-200
Employee Profiles 2
Employee Profiles
People
Hadas Taubman
VP Algorithms
People
Rotem Ganot
VP Customer Success

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Teams

Funding Insights of Oolo

Oolo has successfully raised a total of $6M through 1 strategic funding round. The most recent funding activity was a Seed round of $6 million completed in March 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Seed — $6.0M
  • First Round

    (09 Mar 2020)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Mar, 2020 Amount Seed - Oolo Valuation S Capital VC
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Oolo

Oolo has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include AppsFlyer, S Capital VC and 2B.VC. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Investments are directed by S Capital VC across multiple sectors.
Founded Year Domain Location
-
Founded Year Domain Location
Cloud based mobile marketing analytics and attribution platform
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Oolo

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Oolo

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Oolo Comparisons

Employees
+
Add Comparison
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Competitors of Oolo

Oolo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Adjust, data.ai, TapClicks, Singular and 4C Insights, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cloud-based software for mobile marketing analytics is provided.
domain founded_year HQ Location
Market data is analyzed by AI to generate consumer insights.
domain founded_year HQ Location
Cloud based marketing management platform for businesses
domain founded_year HQ Location
Marketing data is unified and ROI is analyzed across channels.
domain founded_year HQ Location
Cloud-based market intelligence is delivered across closed ecosystems.
domain founded_year HQ Location
Mobile application analytics solutions are offered by Flurry.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Oolo

Frequently Asked Questions about Oolo

When was Oolo founded?

Oolo was founded in 2020.

Where is Oolo located?

Oolo is headquartered in New York, United States. It is registered at New York, New York, United States.

Who is the current CEO of Oolo?

Yuval Brener is the current CEO of Oolo. They have also founded this company.

Is Oolo a funded company?

Oolo is a funded company, having raised a total of $6M across 1 funding round to date. The company's 1st funding round was a Seed of $6M, raised on Mar 09, 2020.

What does Oolo do?

Oolo was founded in 2020 in New York, United States, as a solution for ad performance monitoring in the digital media sector. Ad campaigns are tracked, evaluated, and alerted on using AI-based detection for issues affecting revenue. Auto-monitoring features are implemented alongside real-time notifications for critical problems. Operations focus on analytics to support ad efficiency across digital platforms.

Who are the top competitors of Oolo?

Oolo's top competitors include Adjust, 4C Insights and Singular.

Who are Oolo's investors?

Oolo has 3 investors. Key investors include AppsFlyer, S Capital VC, and 2B.VC.

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