About Connexity
Connexity is a company based in Los Angeles (United States) founded in 1996 was acquired by Taboola in July 2021. It operates as a Advertising Model, and Two-Sided Marketplace. Connexity has raised $3.25 million across 6 funding rounds from investors including Taboola, SVB and STG. The company has 96 employees as of December 31, 2021. Connexity has completed 4 acquisitions, including Become.com, Hitwise and PriceGrabber.com. Connexity offers products and services including Performance Marketing Platform, Retailer Solutions, and Publisher Solutions. Connexity operates in a competitive market with competitors including The Trade Desk, AppNexus, Beeswax, Quantcast and Matomy, among others.
- Headquarter Los Angeles, United States
- Employees 96 as on 31 Dec, 2021
-
Sectors
TechnologyMedia & Entertainment
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Connexity, A Taboola Company
-
Annual Revenue
-
Net Profit
-
EBITDA
-
Total Equity Funding
$3.25 M (USD)
in 6 rounds
-
Latest Funding Round
-
Investors
Taboola
& 8 more
-
Employee Count
96
as on Dec 31, 2021
-
Investments & Acquisitions
Become.com
& 3 more
- Acquired by
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Connexity
Connexity offers a comprehensive portfolio of products and services, including Performance Marketing Platform, Retailer Solutions, and Publisher Solutions. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
A platform for scaling sales through digital marketing.
Solutions for retailers to boost online sales performance.
Tools for publishers to maximize digital marketing impact.
Unlock access to complete
Funding Insights of Connexity
Connexity has successfully raised a total of $3.25M across 6 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Last Round
- First Round First Round
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2020 | Amount | Debt – Conventional - Connexity | Valuation |
investors |
|
| Aug, 2012 | Amount | Unspecified - Connexity | Valuation | Rincon Venture Partners | |
| Jun, 2012 | Amount | Unspecified - Connexity | Valuation |
investors |
|
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Connexity
Connexity has secured backing from 9 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Taboola, SVB and STG. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Early-stage venture capital is provided to US technology firms.
|
Founded Year | Domain | Location | |
|
US focused early-stage VC firm
|
Founded Year | Domain | Location | |
|
Investments in early-stage technology companies are made by Wavemaker Partners.
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Connexity
Connexity has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Become.com, Hitwise and PriceGrabber.com. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Affiliate marketing links are generated from content by Skimlinks platform.
|
2006 | ||||
|
Products from multiple retailers are compared online across diverse categories.
|
2004 | ||||
|
Retail product prices are compared via an online shopping platform.
|
1999 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
OVO is recognized as a smart digital payment application.
|
2017 | ||||
|
Bionic investment advisor platform
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 |
Financial Statements - Connexity
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Connexity Comparisons
Competitors of Connexity
Connexity operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Trade Desk, AppNexus, Beeswax, Quantcast and Matomy, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
DSP software is provided for ad campaign execution across channels.
|
|
| domain | founded_year | HQ Location |
Programmatic advertising technology platform is provided for online trading.
|
|
| domain | founded_year | HQ Location |
Custom bidding technology is provided for ad auction buyers.
|
|
| domain | founded_year | HQ Location |
AI-driven data intelligence is provided for marketing solutions.
|
|
| domain | founded_year | HQ Location |
Performance marketing solutions are provided for publishers and advertisers.
|
|
| domain | founded_year | HQ Location |
Acxiom is engaged in providing data-driven marketing solutions.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Connexity
Frequently Asked Questions about Connexity
When was Connexity founded?
Connexity was founded in 1996 and raised its 1st funding round 14 years after it was founded.
Where is Connexity located?
Connexity is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Is Connexity a funded company?
Connexity is a funded company, having raised a total of $3.25M across 6 funding rounds to date. The company's 1st funding round was a Unspecified of $850K, raised on Oct 21, 2010.
How many employees does Connexity have?
As of Dec 31, 2021, the latest employee count at Connexity is 96.
What does Connexity do?
Connexity is focused on providing a performance marketing platform that drives incremental sales for retailers and publishers. The company operates across the open web, optimizing exposure for clients where customers shop. Solutions are tailored for both retailers and publishers, with direct relationships and custom integrations enabling unique opportunities. Services include fully managed campaigns by experienced analysts, targeting performance goals like ROAS or COS. The platform supports e-commerce success and digital marketing impact in competitive markets, addressing needs of diverse audiences such as Millennials and Gen-Z.
Who are the top competitors of Connexity?
Connexity's top competitors include The Trade Desk, Beeswax and Viant.
What products or services does Connexity offer?
Connexity offers Performance Marketing Platform, Retailer Solutions, and Publisher Solutions.
How many acquisitions has Connexity made?
Connexity has made 4 acquisitions, including Become.com, Hitwise, and PriceGrabber.com.
Who are Connexity's investors?
Connexity has 9 investors. Key investors include Taboola, SVB, STG, Wavemaker Partners, and Shopzilla.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.