About Connexity
Connexity is a Technology company based in Los Angeles (United States) founded in 1996, and was acquired by Taboola in July 2021. It operates as a programmatic media buying and customer acquisition services are offered. It operates on a Advertising Model and Two-Sided Marketplace model in Technology and Media & Entertainment sectors. The company has 96 employees. Connexity has completed 4 acquisitions, including Become.com, Hitwise and PriceGrabber.com. Its website connexity.com draws about 40 thousand monthly visits. Connexity offers products and services including Performance Marketing Platform, Retailer Solutions, and Publisher Solutions. Its focus areas include Digital Marketing, Performance Marketing, Retail and E-commerce. Its legal entity is Connexity, a Taboola Company. Its competitors include The Trade Desk, AppNexus, Beeswax, Quantcast and Matomy and 5 more; 9 of its 10 listed competitors have raised funding.
Company details
Connexity is focused on providing a performance marketing platform that drives incremental sales for retailers and publishers. The company operates across the open web, optimizing exposure for clients where customers shop. Solutions are tailored for both retailers and publishers, with direct relationships and custom integrations enabling unique opportunities. Services include fully managed campaigns by experienced analysts, targeting performance goals like ROAS or COS. The platform supports e-commerce success and digital marketing impact in competitive markets, addressing needs of diverse audiences such as Millennials and Gen-Z.
- Headquarters Los Angeles, United States
- Employees 96
- Stage Acquired
- SectorsTechnologyMedia & Entertainment
- Website category Business and Consumer Services · Marketing and Advertising
- Website connexity.com
- Social LinkedIn X Facebook Instagram
- Acquired by Taboola (Jul 2021)
- Legal Name Connexity, A Taboola Company
- InvestorsTaboola
& 8 more
- Employee Count96
- Investments & AcquisitionsBecome.com
& 3 more
- Acquired by
Products & Services of Connexity
Connexity offers a comprehensive portfolio of products and services, including Performance Marketing Platform, Retailer Solutions, and Publisher Solutions.
A platform for scaling sales through digital marketing.
Solutions for retailers to boost online sales performance.
Tools for publishers to maximize digital marketing impact.
Funding Insights of Connexity
- Total Rounds 6
- Investors Count 6
All 6 funding rounds of Connexity with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2020 | – | Debt – Conventional | – | – | |
| Aug 2012 | $1.15M | Unspecified | – | Rincon Venture Partners | |
| Jun 2012 | $850,000 | Unspecified | – | – | – |
| Sep 2011 | $2M | Debt – Conventional | – | – | |
| Jan 2011 | $1.25M | Unspecified | – | – | – |
| Oct 2010 | – | Unspecified | – | – |
9 investors in total: 8 institutional and 1 angel.
Investors in Connexity
Connexity has secured backing from 9 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Taboola, SVB and STG.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital is provided to US technology firms. | – | rinconvp.com | Santa Barbara, United States | |
US focused early-stage VC firm | – | persistencepartners.com | Santa Barbara, United States | |
Investments in early-stage technology companies are made by Wavemaker Partners. | 2003 | wavemaker.vc | Los Angeles, United States | |
A private equity firm focused on mid-market software leaders. | 1990 | stg.com | Menlo Park, United States | |
- | – | whitehorsecapital.com | - | |
Banking services are provided to innovative companies, investors, and individuals. | 1983 | svb.com | Santa Clara, United States | |
DG Dave Gross | Indian angel investor focusing on early-stage startups in tech and innovation. | – | unknown_45b903e0019e48e6a | - |
Price comparison shopping platform | 1996 | shopzilla.com | Los Angeles, United States | |
Ad network platform is utilized for content recommendations and monetization. | 2007 | taboola.com | New York, United States |
Investor details for Connexity
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People of Connexity
57 people are tracked at Connexity (22 in leadership, 35 in team); the tracked headcount is 96.
| Name | Role | Group |
|---|---|---|
Blythe Holden | EVP & Chief Legal Officer | Leadership |
Bob Michaelian | President | Leadership |
Janet S. | Head Of Creator Partnerships | Leadership |
Bill Glass | CEO | Leadership |
William Gage | Senior Vice President Of Technology | Leadership |
Rebecca White | Vice President Of Sales And Account Management | Leadership |
Phil Scutt | Chief Financial Officer | Leadership |
Angus Quinn | Director Of Marketing, EMEA & APAC | Leadership |
Andrew Shea | Senior Director, Digital Marketing & Analytics | Leadership |
Jens Hetzel | Senior Director, Content & Technical Operations | Leadership |
Amy Gunzenhauser | Director, Creator Growth & Brand Sponsorships, Shopyourlikes | Leadership |
Jc Gombeaud | Senior Vice President Marketing | Leadership |
Nathan Hennon | Director Of Product Operations & Analytics | Leadership |
Chris Kienzle | Director Of Marketing, US | Leadership |
Mark Fauntleroy | Vp, Product Marketing | Leadership |
Evan Hofberg | Director, Marketing & Analytics | Leadership |
Robin Kissner | Director, Culture & People Operations | Leadership |
Marc Etienne | Director, Product Operations | Leadership |
Mikhail Tekeste | Director, Financial Planning And Analysis | Leadership |
Jon Lord | Vice President, EMEA Business Development | Leadership |
37 more people are available in the full profile.
Complete people profiles for Connexity
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Investments & Acquisitions by Connexity
Connexity has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Become.com, Hitwise and PriceGrabber.com.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Affiliate marketing links are generated from content by Skimlinks platform. | skimlinks.com | London, United Kingdom | 2006 | May 2020 | •••• | |
Online platform for data collection & consumer behavior analytics | hitwise.com | New York, United States | 1997 | Dec 2015 | $47M | |
Retail product prices are compared via an online shopping platform. | pricegrabber.com | Los Angeles, United States | 1999 | Jun 2015 | •••• | |
Products from multiple retailers are compared online across diverse categories. | become.com | Sunnyvale, United States | 2004 | Dec 2014 | •••• |
Complete acquisition details for Connexity
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Timeline of Connexity
10 dated milestones of Connexity across 25 years, from founding to its latest funding, stage changes and deals.
- Founded Connexity is founded.
- Funding First funding round.
- Exit Acquired by STG.
- Exit Acquired by Shopzilla.
- Acquisition Acquires Become.com.
- Acquisition Acquires PriceGrabber.com.
- Acquisition Acquires Hitwise.
- Acquisition Acquires Skimlinks.
- Funding Latest funding round, Debt – Conventional,.
- Exit Acquired by Taboola.
Competitors of Connexity
Connexity has 10 listed competitors in our database, 9 of them funded. They include The Trade Desk, AppNexus, Beeswax, Quantcast and Matomy, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thetradedesk.com | 2009 | Ventura, United States | $82.5M | 3,115 | DSP software is provided for ad campaign execution across channels. | |
| appnexus.com | 2007 | New York, United States | $318.67M | 925 | Programmatic advertising technology platform is provided for online trading. | |
| beeswax.com | 2014 | New York, United States | $28.26M | 33 | Custom bidding technology is provided for ad auction buyers. | |
| quantcast.com | 2006 | San Francisco, United States | $61.7M | 366 | AI-driven data intelligence is provided for marketing solutions. | |
| matomy.com | 2007 | Tel Aviv, Israel | $18M | – | Performance marketing solutions are provided for publishers and advertisers. | |
| acxiom.com | 1969 | Little Rock, United States | – | – | Acxiom is engaged in providing data-driven marketing solutions. | |
| viantinc.com | 1999 | Irvine, United States | $15.33M | 337 | Omnichannel demand side platform is provided for campaign optimization. | |
| rocketfuel.com | 2008 | Redwood, United States | $60M | 761 | AI-based programmatic media buying is enabled through predictive analytics platform. | |
| turn.com | 2004 | Redwood, United States | $159.64M | 361 | Demand-side platform and data management for ad buying are provided. | |
| specificmedia.com | 1999 | Irvine, United States | $100M | 734 | AI-powered programmatic advertising is delivered across digital channels. |
Detailed competitors of Connexity
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Web traffic of Connexity
The website of Connexity (connexity.com) receives about 39.7K visits a month and ranks #822,269 among all websites worldwide, #3,637 in Marketing and Advertising.
- Monthly visits39.7K
▲ 26.4% vs previous month
- Unique visitors9.4K
per month
- Global rank#822,269
among all websites
- Category rank#3,637
Business and Consumer Services · Marketing and Advertising
- Bounce rate36%
- Pages per visit3.3
- Average visit1 min 43 sec
- DevicesDesktop 56% · Mobile 44%
Websites whose visitors overlap most with Connexity. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| 140proof.com | 100% | – | – | View details | |
datafeedwatch.fr | datafeedwatch.fr | 95% | – | #5,952,429 | – |
| pcipro.com | 62% | – | #10,463,667 | View details | |
bioneerslive.org | bioneerslive.org | 57% | – | – | – |
| paved.com | 57% | 77.8K | #549,096 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Connexity
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- 6 similar websites
- Audience overlap
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- Traffic by brand
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Top companies in MarketingTech
10 companies that operate in the same segment as Connexity (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 532 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 |
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Related news about Connexity
Complete news archive for Connexity
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Frequently Asked Questions about Connexity
Connexity was founded in 1996 and raised its 1st funding round 14 years after it was founded.
Connexity is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Connexity has 96 employees.
Connexity is focused on providing a performance marketing platform that drives incremental sales for retailers and publishers. The company operates across the open web, optimizing exposure for clients where customers shop. Solutions are tailored for both retailers and publishers, with direct relationships and custom integrations enabling unique opportunities. Services include fully managed campaigns by experienced analysts, targeting performance goals like ROAS or COS. The platform supports e-commerce success and digital marketing impact in competitive markets, addressing needs of diverse audiences such as Millennials and Gen-Z.
Connexity's top competitors include The Trade Desk, Beeswax and Viant.
Connexity offers Performance Marketing Platform, Retailer Solutions, and Publisher Solutions.
Connexity has made 4 acquisitions, including Become.com, Hitwise, and PriceGrabber.com.
Connexity has 9 investors. Key investors include Taboola, SVB, STG, Wavemaker Partners, and Shopzilla.
Connexity operates through Connexity, A Taboola Company.
Yes. Connexity was acquired by Taboola in July 2021.