Connexity

Los Angeles, United States Founded: 1996 • Age: 30 yrs Acquired By Taboola
Programmatic media buying and customer acquisition services are offered.
Annual revenue - Latest available
Total funding $3.2M 6 rounds
Employees 96 Tracked headcount
Investors 9 Known backers
Products 3 Services tracked
Competitors 11 Brand Intelligence

About Connexity

Connexity is a company based in Los Angeles (United States) founded in 1996 was acquired by Taboola in July 2021. It operates as a Advertising Model and Two-Sided Marketplace. Connexity has raised $3.25 million across 6 funding rounds from investors including Taboola, SVB and STG. The company has 96 employees as of December 31, 2021. Connexity has completed 4 acquisitions, including Become.com, Hitwise and PriceGrabber.com. Connexity offers products and services including Performance Marketing Platform, Retailer Solutions, and Publisher Solutions. Connexity operates in a competitive market with competitors including The Trade Desk, AppNexus, Beeswax, Quantcast and Matomy, among others.

  • Headquarter Los Angeles, United States
  • Employees 96 as on 31 Dec, 2021
  • Sectors
    Technology
    Media & Entertainment
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Connexity, A Taboola Company
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $3.25 M (USD)

    in 6 rounds

  • Latest Funding Round
    Not available
  • Investors
    Taboola

    & 8 more

  • Employee Count
    96

    as on Dec 31, 2021

  • Investments & Acquisitions
    Become.com

    & 3 more

  • Acquired by
    Taboola

    & 2 more

    (Jul 23, 2021)

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Products & Services of Connexity

Connexity offers a comprehensive portfolio of products and services, including Performance Marketing Platform, Retailer Solutions, and Publisher Solutions.

Product name locked
Category locked
Primary

A platform for scaling sales through digital marketing.

Product name locked
Category locked
Locked

Solutions for retailers to boost online sales performance.

Product name locked
Category locked
Locked

Tools for publishers to maximize digital marketing impact.

People of Connexity

Headcount 500-1000
Employee Profiles 61
Employee Profiles
People
Melanie Weckenmann
SVP, Performance Management & Operations
People
Blythe Holden
EVP & Chief Legal Officer
People
Beckie Rado
Senior Creator Partnerships Manager | Shopyourlikes
People
Bill Glass
CEO

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Funding Insights of Connexity

Connexity has successfully raised a total of $3.25M across 6 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Connexity

Connexity has secured backing from 9 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Taboola, SVB and STG.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Early-stage venture capital is provided to US technology firms.
Locked Locked Locked
US focused early-stage VC firm
Locked Locked Locked
Investments in early-stage technology companies are made by Wavemaker Partners.
Locked Locked Locked
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Investor details for Connexity

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Connexity

Connexity has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Become.com, Hitwise and PriceGrabber.com.

Investments
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Investment portfolio details for Connexity

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  • Transaction dates
  • Round details
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Acquisitions
Company Name Description Domain Location Founded Year Amount
Affiliate marketing links are generated from content by Skimlinks platform.
Locked Locked 2006 Locked
Products from multiple retailers are compared online across diverse categories.
Locked Locked 2004 Locked
Retail product prices are compared via an online shopping platform.
Locked Locked 1999 Locked
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Complete acquisition details for Connexity

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  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Connexity

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Detailed financials for Connexity

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Connexity Comparisons

Connexity Primary company
Description
Programmatic media buying and customer acquisition services ...
Location
Los Angeles, United States
Founded Year
1996
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
96
As of 2021
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Peer comparison for Connexity

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Competitors of Connexity

Connexity operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Trade Desk, AppNexus, Beeswax, Quantcast and Matomy, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
DSP software is provided for ad campaign execution across channels.
Locked Locked Locked
Programmatic advertising technology platform is provided for online trading.
Locked Locked Locked
Custom bidding technology is provided for ad auction buyers.
Locked Locked Locked
AI-driven data intelligence is provided for marketing solutions.
Locked Locked Locked
Performance marketing solutions are provided for publishers and advertisers.
Locked Locked Locked
Acxiom is engaged in providing data-driven marketing solutions.
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Detailed competitors of Connexity

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  • Domains and locations
  • Full company profiles
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Latest news on Connexity

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Complete news archive for Connexity

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Frequently Asked Questions about Connexity

Connexity was founded in 1996 and raised its 1st funding round 14 years after it was founded.

Connexity is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.

Connexity is a funded company, having raised a total of $3.25M across 6 funding rounds to date.

As of Dec 31, 2021, the latest employee count at Connexity is 96.

Connexity is focused on providing a performance marketing platform that drives incremental sales for retailers and publishers. The company operates across the open web, optimizing exposure for clients where customers shop. Solutions are tailored for both retailers and publishers, with direct relationships and custom integrations enabling unique opportunities. Services include fully managed campaigns by experienced analysts, targeting performance goals like ROAS or COS. The platform supports e-commerce success and digital marketing impact in competitive markets, addressing needs of diverse audiences such as Millennials and Gen-Z.

Connexity's top competitors include The Trade Desk, Beeswax and Viant.

Connexity offers Performance Marketing Platform, Retailer Solutions, and Publisher Solutions.

Connexity has made 4 acquisitions, including Become.com, Hitwise, and PriceGrabber.com.

Connexity has 9 investors. Key investors include Taboola, SVB, STG, Wavemaker Partners, and Shopzilla.

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