About Connexity
Connexity is a company based in Los Angeles (United States) founded in 1996 was acquired by Taboola in July 2021. It operates as a Advertising Model and Two-Sided Marketplace. Connexity has raised $3.25 million across 6 funding rounds from investors including Taboola, SVB and STG. The company has 96 employees as of December 31, 2021. Connexity has completed 4 acquisitions, including Become.com, Hitwise and PriceGrabber.com. Connexity offers products and services including Performance Marketing Platform, Retailer Solutions, and Publisher Solutions. Connexity operates in a competitive market with competitors including The Trade Desk, AppNexus, Beeswax, Quantcast and Matomy, among others.
- Headquarter Los Angeles, United States
- Employees 96 as on 31 Dec, 2021
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Sectors
TechnologyMedia & Entertainment
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Phone
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Website
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Social
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- Legal Name Connexity, A Taboola Company
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$3.25 M (USD)
in 6 rounds
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Latest Funding Round
Not available
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Investors
Taboola
& 8 more
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Employee Count
96
as on Dec 31, 2021
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Investments & Acquisitions
Become.com
& 3 more
- Acquired by
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Products & Services of Connexity
Connexity offers a comprehensive portfolio of products and services, including Performance Marketing Platform, Retailer Solutions, and Publisher Solutions.
A platform for scaling sales through digital marketing.
Solutions for retailers to boost online sales performance.
Tools for publishers to maximize digital marketing impact.
People of Connexity
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Funding Insights of Connexity
Connexity has successfully raised a total of $3.25M across 6 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Connexity
Connexity has secured backing from 9 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Taboola, SVB and STG.
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Early-stage venture capital is provided to US technology firms.
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US focused early-stage VC firm
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Investments in early-stage technology companies are made by Wavemaker Partners.
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Investor details for Connexity
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Investments & Acquisitions by Connexity
Connexity has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Become.com, Hitwise and PriceGrabber.com.
Investment portfolio details for Connexity
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- Portfolio identities
- Transaction dates
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Affiliate marketing links are generated from content by Skimlinks platform.
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Products from multiple retailers are compared online across diverse categories.
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Retail product prices are compared via an online shopping platform.
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Complete acquisition details for Connexity
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- Disclosed values
- Domains and locations
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Financial Statements - Connexity
Detailed financials for Connexity
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- Profit trends
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Connexity Comparisons
Peer comparison for Connexity
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Competitors of Connexity
Connexity operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Trade Desk, AppNexus, Beeswax, Quantcast and Matomy, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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DSP software is provided for ad campaign execution across channels.
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Programmatic advertising technology platform is provided for online trading.
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Custom bidding technology is provided for ad auction buyers.
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AI-driven data intelligence is provided for marketing solutions.
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Performance marketing solutions are provided for publishers and advertisers.
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Acxiom is engaged in providing data-driven marketing solutions.
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Detailed competitors of Connexity
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Latest news on Connexity
Complete news archive for Connexity
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Frequently Asked Questions about Connexity
Connexity was founded in 1996 and raised its 1st funding round 14 years after it was founded.
Connexity is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Connexity is a funded company, having raised a total of $3.25M across 6 funding rounds to date.
As of Dec 31, 2021, the latest employee count at Connexity is 96.
Connexity is focused on providing a performance marketing platform that drives incremental sales for retailers and publishers. The company operates across the open web, optimizing exposure for clients where customers shop. Solutions are tailored for both retailers and publishers, with direct relationships and custom integrations enabling unique opportunities. Services include fully managed campaigns by experienced analysts, targeting performance goals like ROAS or COS. The platform supports e-commerce success and digital marketing impact in competitive markets, addressing needs of diverse audiences such as Millennials and Gen-Z.
Connexity's top competitors include The Trade Desk, Beeswax and Viant.
Connexity offers Performance Marketing Platform, Retailer Solutions, and Publisher Solutions.
Connexity has made 4 acquisitions, including Become.com, Hitwise, and PriceGrabber.com.
Connexity has 9 investors. Key investors include Taboola, SVB, STG, Wavemaker Partners, and Shopzilla.