About Become.com
Become.com is a Retail company based in Sunnyvale (United States) founded in 2004 by Guy Zipori, and was acquired by Connexity in December 2014. It operates as a products from multiple retailers are compared online across diverse categories. It operates on a Two-Sided Marketplace and Advertising Model model. Become.com has raised $32.7 million across 3 funding rounds from investors including TPG, Connexity and European Founders Fund. The company has 16 employees. Become.com has completed 1 acquisition, including Pangora. Become.com offers products and services including Become.com and Shopzilla. Its focus areas include Technology, E-Commerce and Online Marketplaces. Its legal entity in India is Connexity, Inc (U72200TG2010FTC066827). Its competitors include Shopping, Price, TheFind, MySimon and BrickSeek and 4 more; 5 of its 9 listed competitors have raised funding.
Company details
Become.com is managed by Connexity, Inc. as a platform for online shopping comparisons. It is integrated into a portfolio of brands like Shopzilla, connecting shoppers with over 100 million products from numerous retailers. The service operates across the US, Canada, the UK, France, Germany, and Brazil, targeting a global audience of over 40 million monthly users. Solutions are provided through destination websites and affiliate networks, supporting sales and feedback for online merchants and advertisers in the e-commerce sector.
- Headquarters Sunnyvale, United States
- Employees 16
- Founders Guy Zipori
- Stage Acquired
- SectorsRetail
- Website become.com
- Social LinkedIn X
- Acquired by Connexity (Dec 2014)
- Legal Name Connexity, Inc.
- Date of Incorporation 29 Jan, 2010
- Jurisdiction Hyderabad, Telangana, India
Associated legal entities of Become.com
Become.com operates through Become Internet India Private Limited (strike off). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Become Internet India Private Limited CIN U72200TG2010FTC066827 | Strike Off | 29 Jan 2010 | Hyderabad, Telangana | – | – | 2 | View details |
Products & Services of Become.com
Become.com offers a comprehensive portfolio of products and services, including Become.com and Shopzilla.
A platform for comparing products across multiple retailers.
A service connecting shoppers with millions of products.
Funding Insights of Become.com
Become.com has successfully raised a total of $32.7M across 3 strategic funding rounds. The most recent funding activity was a Series D round of $8 million completed in July 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $32.7M
- Total Rounds 3
- Last Round Series D — $8M
- First Round $7.2M
(Aug 2005)
- Investors Count 4
All 3 funding rounds of Become.com with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2008 | $8M | Series D | – | European Founders Fund | – |
| Mar 2008 | $17.5M | Series C | – | TPG | – |
| Aug 2005 | $7.2M | Series B | – | – |
5 investors in total: 4 institutional and 1 angel.
Investors in Become.com
Become.com has secured backing from 5 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include TPG, Connexity and European Founders Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Fund of funds focused on pre-seed and seed-stage companies | 1992 | tpg.com | Fort Worth, United States | |
Provider of incubates and invests in internet and technology services | 2006 | europeanfounders.com | Berlin, Germany | |
Delivers comprehensive customer experience services to enhance business interactions. | 1998 | transcosmos.com | Gardena, United States | |
RC Ron Conway | - | – | unknown_c4b8e6cbaaaf49a3a | - |
Programmatic media buying and customer acquisition services are offered. | 1996 | connexity.com | Los Angeles, United States |
Investor details for Become.com
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Board of directors of Become Internet India Private Limited (Become.com)
Become Internet India Private Limited is the primary company behind Become.com. The board of Become Internet India Private Limited currently have 2 directors; the longest-serving is Michael Minjeong Yang, appointed in 2010. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Michael Minjeong Yang DIN 02888418 | Director | 29 Jan 2010 | 16 yrs 8 mo | Become Internet India Private Limited |
| Gregory John Haslam DIN 02888452 | Director | 29 Jan 2010 | 16 yrs 8 mo | Become Internet India Private Limited |
People of Become.com
1 people are tracked at Become.com (1 in leadership); the tracked headcount is 16.
| Name | Role | Group |
|---|---|---|
Guy Zipori | Co-Founder | Leadership |
Complete people profiles for Become.com
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Investments & Acquisitions by Become.com
Become.com has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Pangora.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of marketing solution for B2B e-commerce | pangora.com | Karlsruhe, Germany | 2000 | Oct 2009 | •••• |
Complete acquisition details for Become.com
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Timeline of Become.com
Competitors of Become.com
Become.com has 9 listed competitors in our database, 5 of them funded. They include Shopping, Price, TheFind, MySimon and BrickSeek, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| shopping.com | 1998 | Brisbane, United States | – | 12,300 | Online shopping comparison platform | |
| price.com | 2016 | San Francisco, United States | $12M | – | Consumer product prices are compared through an online platform. | |
| thefind.com | 2005 | Mountain View, United States | $26M | 19,730 | Customized product recommendations are delivered via an ecommerce search engine. | |
| mysimon.com | 1998 | San Francisco, United States | $21M | – | Prices of online products are compared across various categories. | |
| brickseek.com | 2014 | Tempe, United States | – | – | Operates an online platform for price comparisons across various product categories. | |
| milo.com | 2008 | Palo Alto, United States | $4.97M | – | Platform for search products in offline stores | |
| nextag.com | 1999 | Redwood, United States | – | 35 | Price comparison service website where buyers and sellers can negotiate prices | |
| bizrate.com | 1996 | Los Angeles, United States | $20M | 287 | Price comparison shopping is facilitated by Bizrate within Shopzilla. | |
| shopzilla.com | 1996 | Los Angeles, United States | – | 191 | Price comparison shopping platform |
Detailed competitors of Become.com
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- Full competitor set
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Web traffic of Become.com
The website of Become.com (become.com) receives about 1.8K visits a month.
- Monthly visits1.8K
▼ 22.7% vs previous month
Websites whose visitors overlap most with Become.com. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| nextag.com | 100% | – | – | View details | |
| shopzilla.com | 100% | 34.8K | #724,297 | View details | |
| shopping.com | 100% | 835.5K | #80,782 | View details | |
| bizrate.com | 100% | 11.4M | #7,600 | View details | |
| pricegrabber.com | 100% | 49.1K | #575,735 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 19 similar websites and full traffic analytics for Become.com
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- 19 similar websites
- Audience overlap
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Top companies in Marketplaces & General E-Commerce
10 companies that operate in the same segment as Become.com (Marketplaces & General E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category consumer products are offered via an online marketplace platform. | 2007 | Bengaluru, Karnataka, India | USD 12.12 B | USD 9.83 B | 18,938 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Multi-category consumer products are sold via an online marketplace. | 2010 | Seoul, Seoul, South Korea | USD 3.9 B | USD 34.53 B | 95,000 | |
Multi-category products are sold via an online marketplace platform. | 2012 | Singapore, Singapore, Singapore | USD 689.63 M | USD 617.56 M | 21,571 | |
Multi-category products are offered through an online marketplace. | 1994 | Seattle, Washington, United States | USD 8 M | – | 769,165 | |
Multi-category second-hand products are offered via online marketplace platform. | 2007 | Moscow, Russia | USD 161 M | – | – | |
Used multi-category products are traded on an online marketplace platform. | 2013 | Minato, Tokyo, Japan | USD 114.3 M | USD 1.41 B | 1,782 | |
Multi-category consumer products are sold via an online marketplace platform. | 1999 | Buenos Aires, Argentina | – | USD 28.89 B | 84,210 | |
App-based marketplace and classified platform for multi-category products | 2013 | Barcelona, Catalonia, Spain | USD 370.56 M | – | – | |
Rides and deliveries are facilitated via a mobile app platform. | 2012 | Dubai, Dubai, United Arab Emirates | USD 771.7 M | – | 6,360 |
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Related news about Become.Com
Complete news archive for Become.com
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Frequently Asked Questions about Become.com
Become.com was founded in 2004 and raised its 1st funding round 1 year after it was founded.
Become.com is headquartered in Sunnyvale, United States. It is registered at Sunnyvale, California, United States.
Become.com is a funded company, having raised a total of $32.7M across 3 funding rounds to date. The company's 1st funding round was a Series B of $7.2M, raised on Aug 2005.
Become.com has 16 employees.
Become.com is managed by Connexity, Inc. as a platform for online shopping comparisons. It is integrated into a portfolio of brands like Shopzilla, connecting shoppers with over 100 million products from numerous retailers. The service operates across the US, Canada, the UK, France, Germany, and Brazil, targeting a global audience of over 40 million monthly users. Solutions are provided through destination websites and affiliate networks, supporting sales and feedback for online merchants and advertisers in the e-commerce sector.
Become.com offers Become.com and Shopzilla.
Become.com has made 1 acquisition, including Pangora.
Become.com has 5 investors. Key investors include TPG, Connexity, European Founders Fund, TransCosmos, and Ron Conway.
Become.com operates through Become Internet India Private Limited.
Yes. Become.com was acquired by Connexity in December 2014.
The legal entities of Become.com currently have 2 directors, including Michael Minjeong Yang, Gregory John Haslam.