About Paved
Paved is a Technology company based in New York (United States) founded in 2018 by John Mclaughlin, and was acquired by Redbrick in March 2025. Cloud-based ad network solutions are offered to advertisers and publishers. It operates in the Technology and Media & Entertainment sectors. Its chief executive, as recorded, is John Mclaughlin. Its website paved.com draws about 78 thousand monthly visits. Its focus areas include Enterprise Applications, MarketingTech, Email Marketing and Newsletters. Its legal entity is Paved, Inc.
Company details
Paved was founded in 2018 and is headquartered in New York, United States. Operations focus on the digital advertising sector through a cloud-based platform. A marketplace is provided for connecting advertisers with online publishers, facilitating collaboration and ad campaign execution. Campaign management is handled via email, while analytics tools are utilized to deliver insights for decision-making.
- Headquarters New York, United States
- Founders John Mclaughlin
- Stage Acquired
- SectorsTechnologyMedia & Entertainment
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Phone•••• ••••
- Website paved.com
- Social LinkedIn X Facebook
- Acquired by Redbrick (Mar 2025)
- Legal Name Paved, Inc
Investors in Paved
Paved has secured backing from 1 investor. Prominent investors backing the company include Redbrick.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Redbrick is engaged in building software for digital entrepreneurs. | rdbrck.com | Victoria, Canada |
Investor details for Paved
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- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of Paved
4 people are tracked at Paved (3 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
John Mclaughlin | Founder & CEO | Leadership |
Phil Reich | Vp, Sales | Leadership |
Victor Charpin | VP Of Publishers | Leadership |
Kelly McCafferty Dorogy | Business Development and Operations Manager | Team |
Complete people profiles for Paved
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Paved
2 dated milestones of Paved across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Paved is founded.
- Exit Acquired by Redbrick.
Web traffic of Paved
The website of Paved (paved.com) receives about 77.8K visits a month and ranks #549,096 among all websites worldwide, #1,167 in Online Marketing.
- Monthly visits77.8K
▲ 26.8% vs previous month
- Unique visitors25.8K
per month
- Global rank#549,096
among all websites
- Category rank#1,167
Business and Consumer Services · Online Marketing
- Bounce rate40%
- Pages per visit2.1
- Average visit36 sec
- DevicesDesktop 39% · Mobile 61%
Websites whose visitors overlap most with Paved. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
thesideblogger.com | thesideblogger.com | 100% | #434,401 | – | |
| dpom.co.uk | 100% | #4,137,962 | View details | ||
| smartly.io | 95% | 135.1K | #235,622 | View details | |
thecurrent.com | thecurrent.com | 95% | #633,578 | – | |
reallygoodbusinessideas.com | reallygoodbusinessideas.com | 91% | #1,203,364 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Paved
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Paved (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Frequently Asked Questions about Paved
Paved was founded in 2018.
Paved is headquartered in New York, United States. It is registered at New York, New York, United States.
John Mclaughlin is the CEO of Paved, as recorded in our data. They have also founded this company.
Paved was founded in 2018 and is headquartered in New York, United States. Operations focus on the digital advertising sector through a cloud-based platform. A marketplace is provided for connecting advertisers with online publishers, facilitating collaboration and ad campaign execution. Campaign management is handled via email, while analytics tools are utilized to deliver insights for decision-making.
Paved has 1 investor. Key investors include Redbrick.
Paved operates through Paved, Inc.
Yes. Paved was acquired by Redbrick in March 2025.