About Hitwise
Hitwise is a company based in New York (United States) founded in 1997 was acquired by Connexity in December 2015.. Hitwise has raised $14.2 million across 2 funding rounds from investors including Connexity, Insight Partners and Allen & Buckeridge. Hitwise operates in a competitive market with competitors including 4C Insights, data.ai, AMPLYFI, ForeSee and TapClicks, among others.
- Headquarter New York, United States
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Sectors
Technology
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Phone
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Website
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Funding Insights of Hitwise
Hitwise has successfully raised a total of $14.2M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $10 million completed in January 2004. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series B — $10.0M
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First Round
First Round
(01 Jul 2000)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jan, 2004 | Amount | Series B - Hitwise | Valuation |
investors |
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| Jul, 2000 | Amount | Series A - Hitwise | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Hitwise
Hitwise has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Connexity, Insight Partners and Allen & Buckeridge. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investment firm scaling software and technology companies from early to late stages.
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Credit scoring solutions are developed for individuals and SMEs.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Hitwise
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Hitwise
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Hitwise Comparisons
Competitors of Hitwise
Hitwise operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 4C Insights, data.ai, AMPLYFI, ForeSee and TapClicks, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Cloud-based market intelligence is delivered across closed ecosystems.
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Market data is analyzed by AI to generate consumer insights.
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| domain | founded_year | HQ Location |
Open-source data is curated, analyzed, and visualized via AI platform.
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| domain | founded_year | HQ Location |
Customer experience analytics are conducted across digital and physical channels.
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| domain | founded_year | HQ Location |
Cloud based marketing management platform for businesses
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| domain | founded_year | HQ Location |
Mobile audience intelligence platform
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Hitwise
Frequently Asked Questions about Hitwise
When was Hitwise founded?
Hitwise was founded in 1997 and raised its 1st funding round 3 years after it was founded.
Where is Hitwise located?
Hitwise is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Hitwise a funded company?
Hitwise is a funded company, having raised a total of $14.2M across 2 funding rounds to date. The company's 1st funding round was a Series A of $4.2M, raised on Jul 01, 2000.
What does Hitwise do?
Hitwise was founded in 1997 and is headquartered in New York, United States. An online platform is maintained for gathering data on consumer behaviors and analytics. Insights into visitor trends, search patterns, website profiling, and market share are delivered. Operations focus on the digital analytics sector, supporting evaluations of marketing channels including search, display, affiliate, mobile, email, and social media.
Who are the top competitors of Hitwise?
Hitwise's top competitors include 4C Insights, TapClicks and InMarket.
Who are Hitwise's investors?
Hitwise has 4 investors. Key investors include Connexity, Insight Partners, Allen & Buckeridge, and Experian.
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