Hitwise

New York, United States Founded: 1997 • Age: 29 yrs Acquired By Connexity
Online platform for data collection consumer behavior analytics
Annual revenue - Latest available
Total funding $14.2M 2 rounds
Employees - Tracked headcount
Investors 4 Known backers
Products - Services tracked
Competitors 11 Brand Intelligence

About Hitwise

Hitwise is a company based in New York (United States) founded in 1997 was acquired by Connexity in December 2015. Hitwise has raised $14.2 million across 2 funding rounds from investors including Connexity, Insight Partners and Allen & Buckeridge. Hitwise operates in a competitive market with competitors including 4C Insights, data.ai, AMPLYFI, ForeSee and TapClicks, among others.

  • Headquarter New York, United States
  • Sectors
    Technology
  • Phone
    Locked
  • Website
    Locked
Operational Areas
Technology → Cloud, Data & Analytics Infrastructure Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $14.2 M (USD)

    in 2 rounds

  • Latest Funding Round
    $10 M (USD), Series B

    Jan 01, 2004

  • Investors
    Connexity

    & 3 more

  • Employee Count
    Not available
  • Acquired by
    Connexity

    & 1 more

    (Dec 14, 2015)

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Funding Insights of Hitwise

Hitwise has successfully raised a total of $14.2M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $10 million completed in January 2004. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Hitwise

Hitwise has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Connexity, Insight Partners and Allen & Buckeridge.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Investment firm scaling software and technology companies from early to late stages.
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Credit scoring solutions are developed for individuals and SMEs.
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Investor details for Hitwise

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  • Investor domains
  • Investor locations
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Verified entity values are shown only after access is granted.

Investments & Acquisitions by Hitwise

Investments
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Investment portfolio details for Hitwise

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  • Transaction dates
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Financial Statements - Hitwise

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Detailed financials for Hitwise

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Hitwise Comparisons

Hitwise Primary company
Description
Online platform for data collection & consumer behavior anal...
Location
New York, United States
Founded Year
1997
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Hitwise

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Competitors of Hitwise

Hitwise operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 4C Insights, data.ai, AMPLYFI, ForeSee and TapClicks, among others.

Company Name Domain Founded year HQ Location Description
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Cloud-based market intelligence is delivered across closed ecosystems.
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Market data is analyzed by AI to generate consumer insights.
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Open-source data is curated, analyzed, and visualized via AI platform.
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Customer experience analytics are conducted across digital and physical channels.
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Cloud based marketing management platform for businesses
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Mobile audience intelligence platform
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Detailed competitors of Hitwise

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Latest news on Hitwise

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Complete news archive for Hitwise

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Frequently Asked Questions about Hitwise

Hitwise was founded in 1997 and raised its 1st funding round 3 years after it was founded.

Hitwise is headquartered in New York, United States. It is registered at New York, New York, United States.

Hitwise is a funded company, having raised a total of $14.2M across 2 funding rounds to date.

Hitwise was founded in 1997 and is headquartered in New York, United States. An online platform is maintained for gathering data on consumer behaviors and analytics. Insights into visitor trends, search patterns, website profiling, and market share are delivered. Operations focus on the digital analytics sector, supporting evaluations of marketing channels including search, display, affiliate, mobile, email, and social media.

Hitwise's top competitors include 4C Insights, TapClicks and InMarket.

Hitwise has 4 investors. Key investors include Connexity, Insight Partners, Allen & Buckeridge, and Experian.

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