About Hitwise
Hitwise is a company based in New York (United States) founded in 1997 was acquired by Connexity in December 2015. Hitwise has raised $14.2 million across 2 funding rounds from investors including Connexity, Insight Partners and Allen & Buckeridge. Hitwise operates in a competitive market with competitors including 4C Insights, data.ai, AMPLYFI, ForeSee and TapClicks, among others.
- Headquarter New York, United States
- SectorsTechnology
- Website hitwise.com
- Acquired by Connexity (Dec 2015)
Funding Insights of Hitwise
Hitwise has successfully raised a total of $14.2M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $10 million completed in January 2004. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14.2M
- Total Rounds 2
- Last Round Series B — $10M
- First Round $4.2M
(Jul 2000)
- Investors Count 2
All 2 funding rounds of Hitwise with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2004 | $10M | Series B | – | – | |
| Jul 2000 | $4.2M | Series A | – | – |
4 investors in total: 4 institutional.
Investors in Hitwise
Hitwise has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Connexity, Insight Partners and Allen & Buckeridge.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment firm scaling software and technology companies from early to late stages. | – | insightpartners.com | - | |
- | – | a-b.com.au | - | |
Credit scoring solutions are developed for individuals and SMEs. | – | experianplc.com | Dublin, Ireland | |
Programmatic media buying and customer acquisition services are offered. | 1996 | connexity.com | Los Angeles, United States |
Investor details for Hitwise
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Competitors of Hitwise
Hitwise operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 4C Insights, data.ai, AMPLYFI, ForeSee and TapClicks, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| amplyfi.com | 2015 | Cardiff, United Kingdom | $11.85M | 40 | Open-source data is curated, analyzed, and visualized via AI platform. | |
| foresee.com | 2001 | Ann Arbor, United States | $20M | 1,214 | Customer experience analytics are conducted across digital and physical channels. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses | |
| ninthdecimal.com | 2003 | San Francisco, United States | $73.79M | 133 | Mobile audience intelligence platform | |
| inmarket.com | 2010 | Austin, United States | $1M | 264 | Marketing measurement solutions are delivered to link brands with consumers. | |
| datalogix.com | 2002 | Westminster, United States | $86.8M | 4 | Offline purchasing data is aggregated from retailer loyalty programs. | |
| neoway.com.br | 2002 | Florianopolis, Brazil | $45M | – | Neoway is recognized as Brazil's largest data analytics company. | |
| home.neustar | 1996 | Sterling, United States | – | – | Predictive analytics and security solutions are delivered via cloud platform. |
Detailed competitors of Hitwise
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Hitwise
Websites that share an audience with Hitwise (hitwise.com).
Websites whose visitors overlap most with Hitwise. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| comscore.com | 100% | 177.1K | #224,735 | View details | |
compete.com | compete.com | 100% | – | – | – |
| spyfu.com | 100% | – | #98,535 | View details | |
| alexa.com | 99% | 41.8K | #1,659,809 | View details | |
| emarketer.com | 86% | 380.3K | #148,518 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 25 similar websites and full traffic analytics for Hitwise
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- 25 similar websites
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- Traffic by brand
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Latest news on Hitwise
Complete news archive for Hitwise
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Hitwise
10 companies that operate in the same segment as Hitwise (Data as a Service), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Financial data and investment advisory tools are offered online. | 1984 | Chicago, Illinois, United States | USD 91 M | USD 351.25 K | 6 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Cloud-based satellite imagery data and analytics solutions are provided. | 2010 | San Francisco, California, United States | USD 666.69 M | USD 307.73 M | 970 | |
Online data source platform for information, analytics, and solutions for governments and financial markets | 1959 | London, England, United Kingdom | USD 1.41 B | – | – | |
Experian is recognized as a leader in credit reporting and financial services. | 1980 | Ireland | – | USD 8.34 B | 23,300 | |
Provider of credit scoring data for consumers and businesses | 1968 | Chicago, Illinois, United States | USD 7.5 M | USD 4.58 B | 13,400 | |
Lead management platform with analytics and engagement tools is provided. | 2015 | San Francisco, California, United States | USD 250.42 M | – | – | |
Provider of DNA testing services to create a family tree and ancestor | 2003 | Yehud, Central District, Israel | USD 40 M | – | – | |
Platform for users to share business software reviews | 2012 | Chicago, Illinois, United States | USD 342.7 M | – | – | |
AI-powered market intelligence and search platform is operated. | 2011 | New York, New York, United States | USD 1.74 B | USD 6.84 M | 285 |
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Frequently Asked Questions about Hitwise
Hitwise was founded in 1997 and raised its 1st funding round 3 years after it was founded.
Hitwise is headquartered in New York, United States. It is registered at New York, New York, United States.
Hitwise is a funded company, having raised a total of $14.2M across 2 funding rounds to date. The company's 1st funding round was a Series A of $4.2M, raised on Jul 2000.
Hitwise was founded in 1997 and is headquartered in New York, United States. An online platform is maintained for gathering data on consumer behaviors and analytics. Insights into visitor trends, search patterns, website profiling, and market share are delivered. Operations focus on the digital analytics sector, supporting evaluations of marketing channels including search, display, affiliate, mobile, email, and social media.
Hitwise's top competitors include 4C Insights, TapClicks and InMarket.
Hitwise has 4 investors. Key investors include Connexity, Insight Partners, Allen & Buckeridge, and Experian.
Yes. Hitwise was acquired by Connexity in December 2015.