Skimlinks

London, United Kingdom Founded: 2006 • Age: 20 yrs Acquired By Connexity
Affiliate marketing links are generated from content by Skimlinks platform.

About Skimlinks

Skimlinks is a company based in London (United Kingdom) founded in 2006 was acquired by Connexity in May 2020. Skimlinks has raised $23 million across 6 funding rounds from investors including SVB, Connexity and Frog Capital. The company has 54 employees. Skimlinks has completed 2 acquisitions, including Atma Links and Getinvisiblehand. Skimlinks operates in a competitive market with competitors including Heloola and stck.me, among others.

  • Headquarter London, United Kingdom
  • Employees 54
  • Sectors
    Media & Entertainment
  • Website skimlinks.com
  • Social LinkedIn X Facebook
  • Acquired by Connexity (May 2020)
  • Legal Name Skimbit Ltd
  • Date of Incorporation 20 Aug, 2007
  • Jurisdiction LONDON, UNITED KINGDOM
Key Metrics
  • Annual Revenue
    $36.07 M (USD)
    11
    as on Dec 31, 2021
  • Net Profit
    $3.73 M (USD)
    -75
    as on Dec 31, 2021
  • EBITDA
    $7.39 M (USD)
    -56
    as on Dec 31, 2021
  • Total Equity Funding
    $23M (USD)

    in 6 rounds

  • Latest Funding Round
    $16M (USD), Series C

    Feb 2015

  • Investors
    SVB

    & 9 more

  • Employee Count
    54
  • Investments & Acquisitions
    Atma Links

    & 1 more

  • Acquired by
    Connexity

    (May 2020)

Funding Insights of Skimlinks

Skimlinks has successfully raised a total of $23M across 6 strategic funding rounds. The most recent funding activity was a Series C round of $16 million completed in February 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $23M
  • Total Rounds 6
  • Last Round Series C — $16M
  • First Round $1M

    (Feb 2009)

  • Investors Count 9

All 6 funding rounds of Skimlinks with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Feb 2015$16MSeries C–Frog Capital
Mar 2014$2.5MDebt – Conventional––
Apr 2013–Series B–Greycroft
Nov 2011$4.5MSeries B–BDMI
Dec 2009$1.5MSeries A–Sussex Place Ventures, Nesta Impact Investments
–
Feb 2009$1MSeries A–Sussex Place Ventures, Nesta Impact Investments
–
Valuation history

10 investors in total: 10 institutional.

Investors in Skimlinks

Skimlinks has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include SVB, Connexity and Frog Capital.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Venture capital firm investing in European software scale-up companies
–frogcapital.comLondon, United Kingdom
Venture capital investments are provided by BDMI to technology companies.
–bdmifund.comNew York, United States
Multiple sectors are targeted for venture capital investments by Greycroft.
–greycroft.comNew York, United States
Early-stage venture capital investments are made by Sussex Place Ventures.
–spventures.comLondon, United Kingdom
Venture capital and acceleration are provided to tech startups.
–500.coHo Chi Minh City, Vietnam
Impact investments are made in mission-led technology ventures.
–nestainvestments.org.ukLondon, United Kingdom
Consumer sector investments are managed by Venrex venture capital firm.
–venrex.partnersLondon, United Kingdom
Banking services are provided to innovative companies, investors, and individuals.
1983svb.comSanta Clara, United States
Develops interactive platforms for online forums and community building.
2007forumfoundry.comAustin, United States
Programmatic media buying and customer acquisition services are offered.
1996connexity.comLos Angeles, United States
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Investor details for Skimlinks

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

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  • Round participation
  • Investor portfolios
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Verified entity values are shown only after access is granted.

People of Skimlinks

42 people are tracked at Skimlinks (13 in leadership, 29 in team); the tracked headcount is 54.

NameRoleGroup
Jc Gombeaud
VP Of MarketingLeadership
Jenny Hunter
Senior Director Of GrowthLeadership
Craig Johnson
Head Of Publisher PartnershipsLeadership
Kasra Panah
Sr. Director, Merchant AccountsLeadership
Kamila Adamczyk
Head Of Traffic OperationsLeadership
Osazuwa Ehibor-Smith
Head Of Account SpecialistsLeadership
Gaurav Arora
Director Of Global PartnershipsLeadership
Jamie Crews
VP Platform & OperationsLeadership
Slavomira Suchanicova
Head Of Payment OperationsLeadership
Shane Cluskey
Creative DirectorLeadership
Radek MacIaszek
Chief ArchitectLeadership
Matthieu Pivard
VP ProductLeadership
Neenu Ramakrishnan
Director QA EngineeringLeadership
Divya Dandru
Data EngineerTeam
Célia Dequeker
EMEA Publisher Development ManagerTeam
Laurence Xiong
Senior Publisher Account Manager UKTeam
Bhaskar Kadian
Publisher Account Development - Non Editorial | EMEA & APACTeam
Rafa Diaz Novo
Devops Team LeadTeam
Poornima Kadiroo Prabhakaran
Senior Quality Assurance EngineerTeam
Amelia Kuskin
Publisher Account Manager IITeam

22 more people are available in the full profile.

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Complete people profiles for Skimlinks

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  • Professional contacts

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Investments & Acquisitions by Skimlinks

Skimlinks has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Atma Links and Getinvisiblehand.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
-
getinvisiblehand.comLondon, United Kingdom2009Aug 2013••••
Contextual affiliate links are generated to monetize online content.
atmalinks.comNew York, United States2009Jul 2011••••
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Complete acquisition details for Skimlinks

Acquired stakes, deal sources and the complete acquisition history require an active premium plan.

  • Acquired stakes
  • Deal sources
  • Complete history
  • Exports

Verified entity values are shown only after access is granted.

Timeline of Skimlinks

6 dated milestones of Skimlinks across 14 years, from founding to its latest funding, stage changes and deals.

  1. Founded Skimlinks is founded.
  2. Funding First funding round of $1.0M.
  3. Acquisition Acquires Atma Links.
  4. Acquisition Acquires Getinvisiblehand.
  5. Funding Latest funding round, Series C, of $16.0M.
  6. Exit Acquired by Connexity.

Competitors of Skimlinks

Skimlinks operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Heloola and stck.me, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
heloola.com2021Milan, Italy$20,000–
Monthly books are delivered via a subscription-based book club service.
stck.me2020New York, United States––
Book publishing and monetization platform for authors is operated.
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Detailed competitors of Skimlinks

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of Skimlinks

The website of Skimlinks (skimlinks.com) receives about 156.4K visits a month.

  • Monthly visits
    156.4K
Similar websites

Websites whose visitors overlap most with Skimlinks. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
cj.com
100%
1.7M#34,193View details
viglink.com
viglink.com
90%
–#14,756–
odigger.com
76%
11.4K#1,993,791View details
authorityhacker.com
71%
49.5K#611,671View details
affise.com
71%
233.7K#148,593View details
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
Premium access

All 40 similar websites and full traffic analytics for Skimlinks

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on Skimlinks

Premium access

Complete news archive for Skimlinks

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to Skimlinks

10 companies that operate in the same segment as Skimlinks (Social Platforms), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Social platform for sharing short videos
2011Haidian, Beijing, ChinaUSD 4.79 BUSD 17.72 B24,720
Online social networking and communication services are provided globally.
2004Menlo Park, California, United StatesUSD 2.27 B––
ESports social video streaming platform
2006San Francisco, California, United StatesUSD 35.12 M––
Subscription-based social networking platform for runners and cyclists
2009San Francisco, California, United StatesUSD 144.6 M––
User-generated videos and content are shared and streamed online.
2005San Bruno, California, United StatesUSD 11.5 M––
New people are connected via a GPS-enabled social platform.
2005New Hope, United StatesUSD 37.9 M––
Micro-blogging platform for real-time updates and multimedia sharing is operated.
2009Beijing, ChinaUSD 586 M––
Provider of DNA testing services to create a family tree and ancestor
2003Yehud, Central District, IsraelUSD 40 M––
Real-time classroom behavior feedback is delivered to students by teachers.
2011San Francisco, California, United StatesUSD 221.22 M––
Professional networking, job recruitment, and career tools are provided.
2003Sunnyvale, California, United StatesUSD 144.41 M––
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Frequently Asked Questions about Skimlinks

Skimlinks was founded in 2006 and raised its 1st funding round 3 years after it was founded.

Skimlinks is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Skimlinks is a funded company, having raised a total of $23M across 6 funding rounds to date. The company's 1st funding round was a Series A of $1M, raised on Feb 2009.

Skimlinks has 54 employees.

Annual revenue of Skimlinks is $36.07M as on Dec 31, 2021.

Skimlinks offers two products SkimLinks, an affiliate marketing tool for publishers which converts existing links into affiliate marketing links, and SkimWords, which turns product references into monetizable shopping links by recognizing unambiguous product references in editorial and user-generated content, and turns these into unobtrusive shopping links. Skimlinks turns links on content sites into their affiliate marketing link equivalents on-the-fly. Integrated with more than 20,000 merchants, Skimlinks claims to processes 300 million clicks a month on over 1.5 million sites around the web. Clients include publishers like Time Inc, Gawker Media, Condé Nast, Hearst and The Huffington Post. Acquisitions include Atma Links and InvisibleHand.

Skimlinks's top competitors include stck.me and Heloola.

Skimlinks has made 2 acquisitions, including Atma Links, and Getinvisiblehand.

Skimlinks has 10 investors. Key investors include SVB, Connexity, Frog Capital, BDMI, and Greycroft.

Skimlinks operates through Skimbit Ltd.

Yes. Skimlinks was acquired by Connexity in May 2020.

The website of Skimlinks receives about 156 thousand visits a month.

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