About Gatsby
Gatsby is a Technology company based in San Francisco (United States) founded in 2015 by Brett Bernstein, and was acquired by Klaviyo in August 2025. Lead generation is enabled through web analytics for enterprises. It operates on a SaaS (Software-as-a-Service) model. Its chief executive, as recorded, is Brett Bernstein. Its website gatsby.ai draws about 16 thousand monthly visits. Gatsby offers products and services including Instagram List Growth Tool. Its focus areas include Software and Marketing Technology. Its competitors include Apollo, Clearbit and Convex; 3 of its 3 listed competitors have raised funding.
Company details
Gatsby, now part of Klaviyo, is focused on accelerating email and SMS list growth for businesses using Instagram. The service is designed to convert Instagram followers into subscribers through direct messaging campaigns. Solutions are provided to enhance customer acquisition funnels for various brands, particularly in retail and pet industries. Integration with Klaviyo is emphasized for seamless operation, targeting markets primarily in the US and Canada.
Products & Services of Gatsby
Gatsby offers a comprehensive portfolio of products and services, including Instagram List Growth Tool.
Tool used to grow Klaviyo lists via Instagram.
Funding Insights of Gatsby
- Total Rounds 1
All 1 funding rounds of Gatsby with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2017 | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in Gatsby
Gatsby has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Klaviyo.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | klaviyo.com | Boston, United States |
Investor details for Gatsby
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People of Gatsby
3 people are tracked at Gatsby (1 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Brett Bernstein | Co-Founder & CEO | Leadership |
Kellen Barber | Lead Software Engineer | Team |
Andrew Russakoff | Advisor | Team |
Complete people profiles for Gatsby
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Timeline of Gatsby
3 dated milestones of Gatsby across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Gatsby is founded.
- Funding First funding round.
- Exit Acquired by Klaviyo.
Competitors of Gatsby
Gatsby has 3 listed competitors in our database, 3 of them funded. They include Apollo, Clearbit and Convex.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| apollo.io | 2015 | San Francisco, United States | $250.42M | 204 | Lead management platform with analytics and engagement tools is provided. | |
| clearbit.com | 2014 | San Francisco, United States | $2M | 139 | Business intelligence APIs are provided for lead generation and enrichment. | |
| convex.com | 2017 | Richardson, United States | $56.15M | CRM software is provided for construction professionals. |
Detailed competitors of Gatsby
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Web traffic of Gatsby
The website of Gatsby (gatsby.ai) receives about 16K visits a month and ranks #1,593,696 among all websites worldwide, #3,503 in Online Marketing.
- Monthly visits16K
▼ 2.7% vs previous month
- Unique visitors6.9K
per month
- Global rank#1,593,696
among all websites
- Category rank#3,503
Business and Consumer Services · Online Marketing
- Bounce rate39%
- Pages per visit1.7
- Average visit7 sec
- DevicesDesktop 31% · Mobile 69%
Top companies in Sales Force Automation
3 companies that operate in the same segment as Gatsby (Sales Force Automation) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Sales prospecting and engagement tools are offered to enterprises. | 2011 | Atlanta, Georgia, United States | USD 246.48 M | 1,121 |
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Related news about Gatsby
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Frequently Asked Questions about Gatsby
Gatsby was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Gatsby is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Brett Bernstein is the CEO of Gatsby, as recorded in our data. They have also founded this company.
Gatsby, now part of Klaviyo, is focused on accelerating email and SMS list growth for businesses using Instagram. The service is designed to convert Instagram followers into subscribers through direct messaging campaigns. Solutions are provided to enhance customer acquisition funnels for various brands, particularly in retail and pet industries. Integration with Klaviyo is emphasized for seamless operation, targeting markets primarily in the US and Canada.
Gatsby offers Instagram List Growth Tool.
Gatsby has 1 investor. Key investors include Klaviyo.
Yes. Gatsby was acquired by Klaviyo in August 2025.