About Certona
Certona is a company based in San Diego (United States) founded in 2004 was acquired by Kibo in February 2019.. Certona has raised $37 million across 2 funding rounds from investors including Kibo Commerce, Primus Capital and ABS Ventures. The company has 140 employees as of December 31, 2022. Certona operates in a competitive market with competitors including Klaviyo, Elastic Path Software, Yotpo, Nosto and Bango, among others.
- Headquarter San Diego, United States
- Employees 140 as on 31 Dec, 2022
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Sectors
TechnologyRetail
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Certona Corporation
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$37 M (USD)
in 2 rounds
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Latest Funding Round
$30 M (USD), Series B
Sep 23, 2016
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Investors
Kibo Commerce
& 3 more
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Employee Count
140
as on Dec 31, 2022
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Acquired by
Kibo
(Feb 19, 2019)
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Funding Insights of Certona
Certona has successfully raised a total of $37M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $30 million completed in September 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series B — $30.0M
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First Round
First Round
(22 Jul 2008)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2016 | Amount | Series B - Certona | Valuation | Primus Capital |
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| Jul, 2008 | Amount | Series A - Certona | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Certona
Certona has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Kibo Commerce, Primus Capital and ABS Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Private equity investments are directed toward the US and Canada.
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Founded Year | Domain | Location | |
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Venture capital firm
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Founded Year | Domain | Location | |
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Blockchain platform for tokenizing domains, real estate, and assets on decentralized networks.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Certona
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Certona
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Certona Comparisons
Competitors of Certona
Certona operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, Yotpo, Nosto and Bango, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
SaaS email marketing solutions are offered to e-commerce businesses.
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| domain | founded_year | HQ Location |
API-based enterprise commerce and content management platform is delivered.
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| domain | founded_year | HQ Location |
Cloud-based marketing platform for e-tailers
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| domain | founded_year | HQ Location |
Personalized product recommendations are delivered via SaaS to online retailers.
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| domain | founded_year | HQ Location |
Marketing solutions for e-commerce businesses are provided by Bango.
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| domain | founded_year | HQ Location |
Enterprise cloud commerce solutions are provided for retailers and manufacturers.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Certona
Frequently Asked Questions about Certona
When was Certona founded?
Certona was founded in 2004 and raised its 1st funding round 4 years after it was founded.
Where is Certona located?
Certona is headquartered in San Diego, United States. It is registered at San Diego, California, United States.
Who is the current CEO of Certona?
Ram Venkataraman is the current CEO of Certona.
Is Certona a funded company?
Certona is a funded company, having raised a total of $37M across 2 funding rounds to date. The company's 1st funding round was a Series A of $7M, raised on Jul 22, 2008.
How many employees does Certona have?
As of Dec 31, 2022, the latest employee count at Certona is 140.
What does Certona do?
Certona Corporation provides cloud-based real-time omnichannel personalization platform for online and multichannel retailers. It delivers targeted recommendations to each visitor automatically based on an individuals real-time behavioral profile and purchase patterns through various channels, including Website experience, email, mobile, in-store, call center, and social networks. The company also provides access to reports to track the performance of recommendations, business rules, strategies, box locations, and various metrics to measure success.
Who are the top competitors of Certona?
Certona's top competitors include Klaviyo, CommerceIQ and Yotpo.
Who are Certona's investors?
Certona has 4 investors. Key investors include Kibo Commerce, Primus Capital, ABS Ventures, and RealtyDAO.