About Certona
Certona is a Technology company based in San Diego (United States) founded in 2004, and was acquired by Kibo in February 2019. Real-time omnichannel personalization is delivered for retailers. It operates in the Technology and Retail sectors. Certona has raised $37 million across 2 funding rounds from investors including Kibo Commerce, Primus Capital and ABS Ventures. The company has 140 employees. Its chief executive, as recorded, is Ram Venkataraman. Its focus areas include Enterprise Applications, MarketingTech, Industry Specific Marketing and eCommerce. Its legal entity is CERTONA CORPORATION. Its competitors include Klaviyo, Yotpo and Demandware; 3 of its 3 listed competitors have raised funding.
Company details
Certona Corporation provides cloud-based real-time omnichannel personalization platform for online and multichannel retailers. It delivers targeted recommendations to each visitor automatically based on an individuals real-time behavioral profile and purchase patterns through various channels, including Website experience, email, mobile, in-store, call center, and social networks. The company also provides access to reports to track the performance of recommendations, business rules, strategies, box locations, and various metrics to measure success.
- Headquarters San Diego, United States
- Employees 140
- Stage Acquired
- SectorsTechnologyRetail
- Website certona.com
- Social LinkedIn X Facebook
- Acquired by Kibo (Feb 2019)
- Legal Name Certona Corporation
- Total Equity Funding$37M (USD)
in 2 rounds
- Latest Funding Round$30M (USD), Series B
Sep 2016
- InvestorsKibo Commerce
& 3 more
- Employee Count140
- Acquired byKibo
(Feb 2019)
Funding Insights of Certona
Certona has successfully raised a total of $37M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $30 million completed in September 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $37M
- Total Rounds 2
- Last Round Series B — $30M
- First Round $7M
(Jul 2008)
- Investors Count 3
All 2 funding rounds of Certona with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2016 | $30M | Series B | – | Primus Capital | – |
| Jul 2008 | $7M | Series A | – | – |
4 investors in total: 4 institutional.
Investors in Certona
Certona has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Kibo Commerce, Primus Capital and ABS Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are directed toward the US and Canada. | primuscapital.com | Cleveland, United States | ||
Venture capital firm | absventures.com | Waltham, United States | ||
Blockchain platform for tokenizing domains, real estate, and assets on decentralized networks. | 2005 | realtydao.com | United States | |
End-to-end commerce solutions are provided for retailers and manufacturers. | 2005 | kibocommerce.com | Petaluma, United States |
Investor details for Certona
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People of Certona
1 people are tracked at Certona (1 in leadership); the tracked headcount is 140.
| Name | Role | Group |
|---|---|---|
Ram Venkataraman | Chief Executive Officer | Leadership |
Complete people profiles for Certona
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Timeline of Certona
4 dated milestones of Certona across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Certona is founded.
- Funding First funding round of $7.0M.
- Funding Latest funding round, Series B, of $30.0M.
- Exit Acquired by Kibo.
Competitors of Certona
Certona has 3 listed competitors in our database, 3 of them funded. They include Klaviyo, Yotpo and Demandware.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| yotpo.com | 2011 | New York, United States | $436M | Cloud-based marketing platform for e-tailers | ||
| demandware.com | 2004 | New York, United States | $64.96M | 678 | Enterprise cloud commerce solutions are provided for retailers and manufacturers. |
Detailed competitors of Certona
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Web traffic of Certona
Websites that share an audience with Certona (certona.com).
Websites whose visitors overlap most with Certona. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| choicestream.com | 100% | View details | |||
| criteo.com | 98% | 151.8M | View details | ||
| monetate.com | 83% | 29.1K | #1,133,387 | View details | |
| baynote.com | 72% | View details | |||
| mybuys.com | 72% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Certona
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- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in MarketingTech
3 companies that operate in the same segment as Certona (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Certona
Complete news archive for Certona
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Frequently Asked Questions about Certona
Certona was founded in 2004 and raised its 1st funding round 4 years after it was founded.
Certona is headquartered in San Diego, United States. It is registered at San Diego, California, United States.
Ram Venkataraman is the CEO of Certona, as recorded in our data.
Certona is a funded company, having raised a total of $37M across 2 funding rounds to date. The company's 1st funding round was a Series A of $7M, raised on Jul 2008.
Certona has 140 employees.
Certona Corporation provides cloud-based real-time omnichannel personalization platform for online and multichannel retailers. It delivers targeted recommendations to each visitor automatically based on an individuals real-time behavioral profile and purchase patterns through various channels, including Website experience, email, mobile, in-store, call center, and social networks. The company also provides access to reports to track the performance of recommendations, business rules, strategies, box locations, and various metrics to measure success.
Certona's top competitors include Klaviyo, Yotpo and Demandware.
Certona has 4 investors. Key investors include Kibo Commerce, Primus Capital, ABS Ventures, and RealtyDAO.
Certona operates through Certona Corporation.
Yes. Certona was acquired by Kibo in February 2019.