About Monetate
Monetate is a Technology company based in Philadelphia (United States) founded in 2008 by David Brussin, and was acquired by Kibo in October 2019. Personalized solutions for businesses are delivered via an end-to-end platform. It operates in the Technology and Retail sectors. Monetate has raised $43.88 million across 5 funding rounds from investors including Kibo Commerce, OpenView and Commonfund. The company has 87 employees. Monetate has completed 1 acquisition, including SiteSpect. Its chief executive, as recorded, is Steve Maher. Its website monetate.com draws about 29 thousand monthly visits. Its focus areas include E-Commerce Enablers, Customer Experience Management, Personalization and Recommendations. Its legal entity is MONETATE, INC. Its competitors include Klaviyo, CommerceIQ and Yotpo; 3 of its 3 listed competitors have raised funding.
Company details
Monetate was founded in 2008 and is headquartered in Philadelphia, United States. The platform operates in the personalization technology sector, enabling businesses to target consumers through a dashboard based on factors such as geographic location and weather. Services include AB testing, AI-driven personalization, and patented technologies that support individualized experiences. These features are designed to enhance user engagement, conversions, and customer lifetime value.
- Headquarters Philadelphia, United States
- Employees 87
- Founders David Brussin
- Stage Acquired
- SectorsTechnologyRetail
- Website category Business and Consumer Services · Marketing and Advertising
- Website monetate.com
- Social LinkedIn X Facebook
- Acquired by Kibo (Oct 2019)
- Legal Name Monetate, Inc.
- Total Equity Funding$43.88M (USD)
in 5 rounds
- Latest Funding Round$8M (USD), Series C
Dec 2013
- InvestorsKibo Commerce
& 5 more
- Employee Count87
- Investments & Acquisitions
- Acquired byKibo
(Oct 2019)
Funding Insights of Monetate
Monetate has successfully raised a total of $43.88M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $8 million completed in December 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $43.88M
- Total Rounds 5
- Last Round Series C — $8M
- First Round $600,000
(Jun 2008)
- Investors Count 5
All 5 funding rounds of Monetate with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2013 | $8M | Series C | – | – | |
| Feb 2013 | $15.2M | Series C | – | – | – |
| Aug 2011 | $15M | Series B | – | OpenView | – |
| Mar 2011 | $5.08M | Series A | – | First Round Capital, Floodgate | – |
| Jun 2008 | $600,000 | Seed | – | – | – |
6 investors in total: 6 institutional.
Investors in Monetate
Monetate has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Kibo Commerce, OpenView and Commonfund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
US expansion-stage companies are invested in by OpenView. | openviewpartners.com | Boston, United States | ||
Private fund focused on equity, secondary market, and fund of funds investments | commonfund.org | Wilton, United States | ||
Lead Edge Capital is focused on growth equity investments in technology. | leadedge.com | New York, United States | ||
US focused seed and early-stage VC firm | firstround.com | San Francisco, United States | ||
Early-stage investments are focused on by Floodgate in US startups. | floodgate.com | Menlo Park, United States | ||
End-to-end commerce solutions are provided for retailers and manufacturers. | 2005 | kibocommerce.com | Petaluma, United States |
Investor details for Monetate
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Monetate
10 people are tracked at Monetate (10 in leadership); the tracked headcount is 87.
| Name | Role | Group |
|---|---|---|
David Brussin | Co-Founder | Leadership |
Steve Maher | CEO | Leadership |
Brian Wilson | CEO | Leadership |
Jessica Mcdouall | Chief Customer Officer | Leadership |
K.C. Attaya | CFO | Leadership |
Andrew Koperwas | Chief Marketing Officer | Leadership |
Eric Rosado | Chief Product Officer | Leadership |
Austin Rochford | Chief Technology Officer | Leadership |
Adrian Moss | General Manager, EMEA & APJ | Leadership |
George Kanuck | Chief Sales Officer | Leadership |
Complete people profiles for Monetate
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Monetate
Monetate has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include SiteSpect.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Products are managed from ideation to feedback via SiteSpect's platform. | sitespect.com | Boston, United States | 2004 | Jun 2025 | •••• |
Complete acquisition details for Monetate
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Monetate
Competitors of Monetate
Monetate has 3 listed competitors in our database, 3 of them funded. They include Klaviyo, CommerceIQ and Yotpo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| commerceiq.ai | 2012 | Mountain View, United States | $195.5M | 256 | AI platform for retail ecommerce management and optimization is provided. | |
| yotpo.com | 2011 | New York, United States | $436M | Cloud-based marketing platform for e-tailers |
Detailed competitors of Monetate
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Monetate
The website of Monetate (monetate.com) receives about 29.1K visits a month and ranks #1,133,387 among all websites worldwide, #5,084 in Marketing and Advertising.
- Monthly visits29.1K
▲ 9.4% vs previous month
- Unique visitors11.6K
per month
- Global rank#1,133,387
among all websites
- Category rank#5,084
Business and Consumer Services · Marketing and Advertising
- Bounce rate44%
- Pages per visit1.6
- Average visit12 sec
- DevicesDesktop 35% · Mobile 65%
Websites whose visitors overlap most with Monetate. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
risnews.edgl.com | risnews.edgl.com | 100% | – | ||
lemonly.com | lemonly.com | 96% | #1,141,644 | – | |
| freshrelevance.com | 89% | 11.2K | #1,635,805 | View details | |
| killerinfographics.com | 89% | View details | |||
| certona.com | 88% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 35 similar websites and full traffic analytics for Monetate
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 35 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Monetate (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Monetate
Complete news archive for Monetate
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Monetate
Monetate was founded in 2008.
Monetate is headquartered in Philadelphia, United States. It is registered at Philadelphia, Pennsylvania, United States.
Steve Maher is the CEO of Monetate, as recorded in our data.
Monetate is a funded company, having raised a total of $43.88M across 5 funding rounds to date. The company's 1st funding round was a Seed of $600K, raised on Jun 2008.
Monetate has 87 employees.
Monetate was founded in 2008 and is headquartered in Philadelphia, United States. The platform operates in the personalization technology sector, enabling businesses to target consumers through a dashboard based on factors such as geographic location and weather. Services include AB testing, AI-driven personalization, and patented technologies that support individualized experiences. These features are designed to enhance user engagement, conversions, and customer lifetime value.
Monetate's top competitors include Klaviyo, CommerceIQ and Yotpo.
Monetate has made 1 acquisition, including SiteSpect.
Monetate has 6 investors. Key investors include Kibo Commerce, OpenView, Commonfund, Lead Edge Capital, and First Round Capital.
Monetate operates through Monetate, Inc..
Yes. Monetate was acquired by Kibo in October 2019.