About FreshRelevance
FreshRelevance is a company based in London (United Kingdom) founded in 2012 was acquired by dotDigital Group in September 2023.. FreshRelevance has raised $3.63 million across 2 funding rounds from investors including dotDigital Group and Foresight Group. FreshRelevance offers products and services including Triggered Emails, Product Recommendations, Onsite Popovers, Behavioral Targeting, and Geotargeting. FreshRelevance operates in a competitive market with competitors including Klaviyo, Elastic Path Software, Cart.com, Yotpo and Zubale, among others.
- Headquarter London, United Kingdom
- Stage Minicorn
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Sectors
TechnologyRetail
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Fresh Relevance Ltd
- Date of Incorporation 26 Aug, 2011
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$3.63 M (USD)
in 2 rounds
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Latest Funding Round
$946.52 K (USD), Series B
May 05, 2021
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Investors
dotDigital Group
& 1 more
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Employee Count
Employee Count
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Acquired by
dotDigital Group
(Sep 06, 2023)
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Products & Services of FreshRelevance
FreshRelevance offers a comprehensive portfolio of products and services, including Triggered Emails, Product Recommendations, Onsite Popovers, Behavioral Targeting, and Geotargeting. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Automates emails based on customer behavior to boost conversions
Suggests products tailored to individual shopper preferences
Displays targeted pop-ups to reduce site abandonment and grow databases
Customizes content based on user actions and lifecycle stages
Localizes offers to drive traffic to physical stores
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Funding Insights of FreshRelevance
FreshRelevance has successfully raised a total of $3.63M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $946.52 thousand completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series B — $946,521
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First Round
First Round
(31 Mar 2017)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2021 | Amount | Series B - FreshRelevance | Valuation | Foresight Group |
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| Mar, 2017 | Amount | Series A - FreshRelevance | Valuation | Foresight Group |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in FreshRelevance
FreshRelevance has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include dotDigital Group and Foresight Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Foresight Group is engaged in sustainable investment management.
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Founded Year | Domain | Location | |
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Marketing service provider
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by FreshRelevance
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - FreshRelevance
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Freshrelevance Comparisons
Competitors of FreshRelevance
FreshRelevance operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, Cart.com, Yotpo and Zubale, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
SaaS email marketing solutions are offered to e-commerce businesses.
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| domain | founded_year | HQ Location |
API-based enterprise commerce and content management platform is delivered.
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| domain | founded_year | HQ Location |
Software suite solutions are provided for e-commerce businesses.
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| domain | founded_year | HQ Location |
Cloud-based marketing platform for e-tailers
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| domain | founded_year | HQ Location |
Platform offering retail sales enablement and reward software
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| domain | founded_year | HQ Location |
SaaS-based software suites for e-commerce operations are provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Freshrelevance
Frequently Asked Questions about FreshRelevance
When was FreshRelevance founded?
FreshRelevance was founded in 2012 and raised its 1st funding round 5 years after it was founded.
Where is FreshRelevance located?
FreshRelevance is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is FreshRelevance a funded company?
FreshRelevance is a funded company, having raised a total of $3.63M across 2 funding rounds to date. The company's 1st funding round was a Series A of $2.68M, raised on Mar 31, 2017.
What does FreshRelevance do?
FreshRelevance offers a personalized marketing automation platform for retailers by unifying customer data across multiple silos. Features include cart abandonment emails, browse abandonment emails, automated daily or weekly emails, email address capture forms, personalized product recommendations, reviews and feedback automation, home page personalization, countdown Timers and dynamic offers. Priced based on the limit on the number of emails per month. Integrates with major ESPs and eCommerce storefronts.
Who are the top competitors of FreshRelevance?
What products or services does FreshRelevance offer?
FreshRelevance offers Triggered Emails, Product Recommendations, Onsite Popovers, Behavioral Targeting, and Geotargeting.
Who are FreshRelevance's investors?
FreshRelevance has 2 investors. Key investors include dotDigital Group, and Foresight Group.
What is FreshRelevance's valuation?
The valuation of FreshRelevance is $26.32M as of May 2021.