FreshRelevance

London, United Kingdom Founded: 2012 • Age: 14 yrs Acquired By dotDigital Group
Multi-channel personalization and marketing automation are provided for retailers.
Annual revenue - Latest available
Total funding $3.6M 2 rounds
Employees - Tracked headcount
Investors 2 Known backers
Products 5 Services tracked
Competitors 10 Brand Intelligence

About FreshRelevance

FreshRelevance is a company based in London (United Kingdom) founded in 2012 was acquired by dotDigital Group in September 2023. FreshRelevance has raised $3.63 million across 2 funding rounds from investors including dotDigital Group and Foresight Group. FreshRelevance offers products and services including Triggered Emails, Product Recommendations, Onsite Popovers, Behavioral Targeting, and Geotargeting. FreshRelevance operates in a competitive market with competitors including Klaviyo, Elastic Path Software, Cart.com, Yotpo and Zubale, among others.

  • Headquarter London, United Kingdom
  • Stage Minicorn
  • Sectors
    Technology
    Retail
  • Phone
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  • Website
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  • Legal Name Fresh Relevance Ltd
  • Date of Incorporation 26 Aug, 2011
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $3.63 M (USD)

    in 2 rounds

  • Latest Funding Round
    $946.52 K (USD), Series B

    May 05, 2021

  • Investors
  • Employee Count
    Not available
  • Acquired by
    dotDigital Group

    (Sep 06, 2023)

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Products & Services of FreshRelevance

FreshRelevance offers a comprehensive portfolio of products and services, including Triggered Emails, Product Recommendations, Onsite Popovers, Behavioral Targeting, and Geotargeting.

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Primary

Automates emails based on customer behavior to boost conversions

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Suggests products tailored to individual shopper preferences

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Displays targeted pop-ups to reduce site abandonment and grow databases

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Customizes content based on user actions and lifecycle stages

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Localizes offers to drive traffic to physical stores

People of FreshRelevance

Headcount 50-200
Employee Profiles 12
Employee Profiles
People
saba adil
Content Writer
People
Arran Macdonald
Senior Customer Success Director
People
Evelina Romanovska
Senior Sales Development Representative
People
Clive Cook
Senior Software Developer

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Funding Insights of FreshRelevance

FreshRelevance has successfully raised a total of $3.63M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $946.52 thousand completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in FreshRelevance

FreshRelevance has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include dotDigital Group and Foresight Group.

All
Institutional
Investor Description Founded Year Domain Location
Foresight Group is engaged in sustainable investment management.
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Marketing service provider
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Investor details for FreshRelevance

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Investments & Acquisitions by FreshRelevance

Investments
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Investment portfolio details for FreshRelevance

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Financial Statements - FreshRelevance

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Detailed financials for FreshRelevance

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Freshrelevance Comparisons

FreshRelevance Primary company
Description
Multi-channel personalization and marketing automation are p...
Location
London, United Kingdom
Founded Year
2012
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for FreshRelevance

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Competitors of FreshRelevance

FreshRelevance operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, Cart.com, Yotpo and Zubale, among others.

Company Name Domain Founded year HQ Location Description
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SaaS email marketing solutions are offered to e-commerce businesses.
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API-based enterprise commerce and content management platform is delivered.
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Software suite solutions are provided for e-commerce businesses.
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Cloud-based marketing platform for e-tailers
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Platform offering retail sales enablement and reward software
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SaaS-based software suites for e-commerce operations are provided.
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Detailed competitors of FreshRelevance

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Latest news on Freshrelevance

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Complete news archive for FreshRelevance

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Frequently Asked Questions about FreshRelevance

FreshRelevance was founded in 2012 and raised its 1st funding round 5 years after it was founded.

FreshRelevance is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

FreshRelevance is a funded company, having raised a total of $3.63M across 2 funding rounds to date.

FreshRelevance offers a personalized marketing automation platform for retailers by unifying customer data across multiple silos. Features include cart abandonment emails, browse abandonment emails, automated daily or weekly emails, email address capture forms, personalized product recommendations, reviews and feedback automation, home page personalization, countdown Timers and dynamic offers. Priced based on the limit on the number of emails per month. Integrates with major ESPs and eCommerce storefronts.

FreshRelevance's top competitors include Klaviyo, Yotpo and Cart.com.

FreshRelevance offers Triggered Emails, Product Recommendations, Onsite Popovers, Behavioral Targeting, and Geotargeting.

FreshRelevance has 2 investors. Key investors include dotDigital Group, and Foresight Group.

The valuation of FreshRelevance is $26.32M as of May 2021.

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