About FreshRelevance
FreshRelevance is a Technology company based in London (United Kingdom) founded in 2012, and was acquired by dotDigital Group in September 2023. Multi-channel personalization and marketing automation are provided for retailers. It operates in the Technology and Retail sectors. FreshRelevance has raised $3.63 million across 2 funding rounds from investors including dotDigital Group and Foresight Group. FreshRelevance was last valued at $26.32 million in May 2021. Its website freshrelevance.com draws about 11 thousand monthly visits. FreshRelevance offers products and services including Triggered Emails, Product Recommendations, Onsite Popovers, Behavioral Targeting, and Geotargeting. Its focus areas include E-Commerce Enablers, Ecommerce Software Suite, Enterprise Applications and MarketingTech. Its legal entity is FRESH RELEVANCE LTD.
Company details
FreshRelevance offers a personalized marketing automation platform for retailers by unifying customer data across multiple silos. Features include cart abandonment emails, browse abandonment emails, automated daily or weekly emails, email address capture forms, personalized product recommendations, reviews and feedback automation, home page personalization, countdown Timers and dynamic offers. Priced based on the limit on the number of emails per month. Integrates with major ESPs and eCommerce storefronts.
- Headquarters London, United Kingdom
- Stage Acquired
- SectorsTechnologyRetail
- Website freshrelevance.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by dotDigital Group (Sep 2023)
- Legal Name Fresh Relevance Ltd
- Date of Incorporation 26 Aug, 2011
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$3.63M (USD)
in 2 rounds
- Latest Funding Round$946.52K (USD), Series B
May 2021
- InvestorsdotDigital Group
& 1 more
- Acquired bydotDigital Group
(Sep 2023)
Products & Services of FreshRelevance
FreshRelevance offers a comprehensive portfolio of products and services, including Triggered Emails, Product Recommendations, Onsite Popovers, Behavioral Targeting, and Geotargeting.
Automates emails based on customer behavior to boost conversions
Suggests products tailored to individual shopper preferences
Displays targeted pop-ups to reduce site abandonment and grow databases
Customizes content based on user actions and lifecycle stages
Localizes offers to drive traffic to physical stores
Apps and channels of FreshRelevance
its YouTube channel Fresh Relevance has 57 subscribers and 30 videos.
Videos from FreshRelevance
The most watched videos on FreshRelevance's YouTube channel, Fresh Relevance (57 subscribers). Click a video to play it here.
More on Fresh Relevance.
Funding Insights of FreshRelevance
FreshRelevance has successfully raised a total of $3.63M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $946.52 thousand completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.63M
- Total Rounds 2
- Last Round Series B — $946,521
- First Round $2.68M
(Mar 2017)
- Investors Count 1
All 2 funding rounds of FreshRelevance with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2021 | $946,521 | Series B | $26.32M | Foresight Group | – |
| Mar 2017 | $2.68M | Series A | $6.37M | Foresight Group | – |
| Date | Valuation | Stage |
|---|---|---|
| May 2021 | $26.32M | •••••••• |
| Mar 2017 | $6.37M | •••••••• |
Last known valuation $26.32M (May 2021). 2 investors in total: 2 institutional.
Investors in FreshRelevance
FreshRelevance has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include dotDigital Group and Foresight Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Foresight Group is engaged in sustainable investment management. | 1984 | foresightgroup.eu | ||
Marketing service provider | 1999 | dotdigitalgroup.com | Croydon, United Kingdom |
Investor details for FreshRelevance
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of FreshRelevance
12 people are tracked at FreshRelevance (4 in leadership, 8 in team).
| Name | Role | Group |
|---|---|---|
Arran Macdonald | Senior Customer Success Director | Leadership |
Pete Austin | CINO, Founder | Leadership |
Lindsay Duebendorfer | Investor Director | Leadership |
William Harris | CFO | Leadership |
saba adil | Content Writer | Team |
Evelina Romanovska | Senior Sales Development Representative | Team |
Clive Cook | Senior Software Developer | Team |
Tommy H. | Sales Development Representative | Team |
Matthew Wood | Professional Services Team Lead | Team |
James Harding | Senior Implementation Engineer | Team |
Leanne Spratt | Product Manager | Team |
Daisy Gray | Customer Success Team Lead | Team |
Complete people profiles for FreshRelevance
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of FreshRelevance
5 dated milestones of FreshRelevance across 11 years, from founding to its latest funding, stage changes and deals.
- Founded FreshRelevance is founded.
- Funding First funding round of $2.7M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series B, of $947K.
- Exit Acquired by dotDigital Group.
Web traffic of FreshRelevance
The website of FreshRelevance (freshrelevance.com) receives about 11.2K visits a month.
- Monthly visits11.2K
▲ 13.6% vs previous month
Websites whose visitors overlap most with FreshRelevance. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| monetate.com | 100% | 29.1K | #1,133,387 | View details | |
| demandscience.com | 91% | 40.3K | #902,931 | View details | |
salesintel.io | salesintel.io | 91% | #576,225 | – | |
| nosto.com | 62% | 90.7K | #400,483 | View details | |
| zoovu.com | 60% | 105.7K | #438,143 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for FreshRelevance
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Freshrelevance
Complete news archive for FreshRelevance
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Frequently Asked Questions about FreshRelevance
FreshRelevance was founded in 2012 and raised its 1st funding round 5 years after it was founded.
FreshRelevance is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
FreshRelevance is a funded company, having raised a total of $3.63M across 2 funding rounds to date. The company's 1st funding round was a Series A of $2.68M, raised on Mar 2017.
FreshRelevance offers a personalized marketing automation platform for retailers by unifying customer data across multiple silos. Features include cart abandonment emails, browse abandonment emails, automated daily or weekly emails, email address capture forms, personalized product recommendations, reviews and feedback automation, home page personalization, countdown Timers and dynamic offers. Priced based on the limit on the number of emails per month. Integrates with major ESPs and eCommerce storefronts.
FreshRelevance offers Triggered Emails, Product Recommendations, Onsite Popovers, Behavioral Targeting, and Geotargeting.
FreshRelevance has 2 investors. Key investors include dotDigital Group, and Foresight Group.
The valuation of FreshRelevance is $26.32M as of May 2021.
FreshRelevance operates through Fresh Relevance Ltd.
Yes. FreshRelevance was acquired by dotDigital Group in September 2023.