About awe.sm
awe.sm is a Technology company based in San Francisco (United States) founded in 2009, and was acquired by Unified in May 2014. Social media performance measurement tool. awe.sm has raised $5.29 million across 3 funding rounds from investors including Unified, Foundry and Upfront Ventures. awe.sm offers products and services including Share Buttons, Conversion Goals, Custom Tags, Custom Reports, and APIs. Its focus areas include Enterprise Applications, MarketingTech and Social Media Marketing. Its legal entity is Snowball Factory, Inc. Its competitors include Brand Networks, Salesforce Buddy Media and Spredfast; 3 of its 3 listed competitors have raised funding.
Company details
awe.sm was founded in 2009 in San Francisco, United States, within the social media analytics sector. A performance management tool was developed to assess ROI for campaigns, with tracking of content distribution and consumption through metrics including visitor numbers and conversions. Operations focused on data-driven insights for social platforms. Acquisition by Unified Social occurred in May 2014, followed by full integration into its systems.
Products & Services of awe.sm
awe.sm offers a comprehensive portfolio of products and services, including Share Buttons, Conversion Goals, Custom Tags, Custom Reports, and APIs.
Tools for setting up powered share buttons on websites.
Configuration for tracking user conversion goals online.
System for adding tags to shares for better tracking.
Platform for building detailed analytics reports.
Introduction to APIs for awe.sm system integration.
Funding Insights of awe.sm
awe.sm has successfully raised a total of $5.29M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $4.23 million completed in December 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.29M
- Total Rounds 3
- Last Round Series A — $4.23M
- First Round $562,500
(Oct 2009)
- Investors Count 4
All 3 funding rounds of awe.sm with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2011 | $4.23M | Series A | – | Foundry, Upfront Ventures | – |
| Dec 2010 | $500,000 | Seed | – | – | – |
| Oct 2009 | $562,500 | Seed | – | – | – |
5 investors in total: 5 institutional.
Investors in awe.sm
awe.sm has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Unified, Foundry and Upfront Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is invested in early-stage tech startups. | foundry.vc | Boulder, United States | ||
Venture capital funding is provided to early-stage companies. | upfront.com | Los Angeles, United States | ||
| kbsp.vc | ||||
Early-stage US investments are focused on by Neu Venture Capital. | neuvc.com | New York, United States | ||
Social media advertising services are delivered across digital platforms. | 2011 | unified.com | New York, United States |
Investor details for awe.sm
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of awe.sm
4 dated milestones of awe.sm across 5 years, from founding to its latest funding, stage changes and deals.
- Founded awe.sm is founded.
- Funding First funding round of $562K.
- Funding Latest funding round, Series A, of $4.2M.
- Exit Acquired by Unified.
Competitors of awe.sm
awe.sm has 3 listed competitors in our database, 3 of them funded. They include Brand Networks, Salesforce Buddy Media and Spredfast.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bn.co | 2006 | Saint Paul, United States | $97.04M | 62 | Brand Networks is recognized for employee influencer marketing technology. | |
| buddymedia.com | 2007 | New York, United States | $92.02M | Social media marketing solutions | ||
| spredfast.com | 2008 | Austin, United States | $116.24M | 507 | Social media programs are managed, monitored, and measured at scale. |
Detailed competitors of awe.sm
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of awe.sm
Websites that share an audience with awe.sm (awe.sm).
Websites whose visitors overlap most with awe.sm. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bitly.com | 100% | 6.1M | #8,972 | View details | |
easyurl.net | easyurl.net | 100% | – | ||
| cli.gs | 99% | 1.2K | #13,523,351 | View details | |
| is.gd | 97% | 3.3M | #22,771 | View details | |
chilp.it | chilp.it | 95% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 17 similar websites and full traffic analytics for awe.sm
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 17 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as awe.sm (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Frequently Asked Questions about awe.sm
awe.sm was founded in 2009.
awe.sm is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
awe.sm is a funded company, having raised a total of $5.29M across 3 funding rounds to date. The company's 1st funding round was a Seed of $562.5K, raised on Oct 2009.
awe.sm was founded in 2009 in San Francisco, United States, within the social media analytics sector. A performance management tool was developed to assess ROI for campaigns, with tracking of content distribution and consumption through metrics including visitor numbers and conversions. Operations focused on data-driven insights for social platforms. Acquisition by Unified Social occurred in May 2014, followed by full integration into its systems.
awe.sm's top competitors include Brand Networks, Salesforce Buddy Media and Spredfast.
awe.sm offers Share Buttons, Conversion Goals, Custom Tags, Custom Reports, and APIs.
awe.sm has 5 investors. Key investors include Unified, Foundry, Upfront Ventures, KBS Ventures, and Neu Venture Capital.
awe.sm operates through Snowball Factory, Inc.
Yes. awe.sm was acquired by Unified in May 2014.