About Shelfie
Shelfie is a Media & Entertainment company based in Vancouver (Canada) founded in 2012, and was acquired by Numerator in September 2015. Ebooks are accessed via bookshelf photo submissions in the app. Shelfie has raised $520 thousand across 3 funding rounds from investors including Numerator, BDC and The Brandery. The company was acqui-hired. Its focus areas include Book Tech, Book Reading, Apps and Multi Genres.
Company details
Shelfie was founded in 2012 in Vancouver, Canada, within the digital reading sector. The mobile app is offered for iOS and Android platforms. Users are enabled to submit photos of their bookshelves, known as shelfies, to receive free or discounted ebooks. Friends virtual shelves can be viewed, facilitating book discovery and social sharing among readers. Operations focus on integrating photography with ebook distribution.
- Headquarters Vancouver, Canada
- Stage Acquired
- SectorsMedia & Entertainment
- Website shelfie.com
- Social LinkedIn X
- Acquired by Numerator (Sep 2015)
Funding Insights of Shelfie
Shelfie has successfully raised a total of $520K across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $520,000
- Total Rounds 3
- First Round $20,000
(Feb 2013)
- Investors Count 2
All 3 funding rounds of Shelfie with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2014 | Seed | – | – | ||
| May 2014 | $500,000 | Seed | – | – | – |
| Feb 2013 | $20,000 | Seed | – | – |
3 investors in total: 3 institutional.
Investors in Shelfie
Shelfie has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Numerator, BDC and The Brandery.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| brandery.org | ||||
Commercial banking services for small and medium-sized enterprises are provided. | 1944 | bdc.ca | Montreal, Canada | |
Consumer purchasing behavior is analyzed via market research and insights. | 1990 | numerator.com | Chicago, United States |
Investor details for Shelfie
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Shelfie
4 dated milestones of Shelfie across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Shelfie is founded.
- Funding First funding round of $20K.
- Funding Latest funding round, Seed,.
- Exit Acquired by Numerator.
Web traffic of Shelfie
Websites that share an audience with Shelfie (shelfie.com).
Websites whose visitors overlap most with Shelfie. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
bitlit.com | bitlit.com | 100% | – | ||
| instagram.com | 54% | 7.1B | #4 | View details | |
| facebook.com | 54% | 12.1B | #3 | View details | |
| google.com | 54% | 85.8B | #1 | View details |
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Frequently Asked Questions about Shelfie
Shelfie was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Shelfie is headquartered in Vancouver, Canada. It is registered at Vancouver, British Columbia, Canada.
Shelfie is a funded company, having raised a total of $520K across 3 funding rounds to date. The company's 1st funding round was a Seed of $20K, raised on Feb 2013.
Shelfie was founded in 2012 in Vancouver, Canada, within the digital reading sector. The mobile app is offered for iOS and Android platforms. Users are enabled to submit photos of their bookshelves, known as shelfies, to receive free or discounted ebooks. Friends virtual shelves can be viewed, facilitating book discovery and social sharing among readers. Operations focus on integrating photography with ebook distribution.
Yes. Shelfie was acquired by Numerator in September 2015.