About MetrixLab
MetrixLab is a company based in Rotterdam (Netherlands) founded in 1999 was acquired by Toluna in May 2023.. MetrixLab has completed 3 acquisitions, including CRM Metrix, MarketTools and Oxyme. MetrixLab offers products and services including Advertising & Brand Solutions, Product Innovation, and Customer Value Solutions. MetrixLab operates in a competitive market with competitors including 4C Insights, data.ai, AMPLYFI, TapClicks and InMarket, among others.
- Headquarter Rotterdam, Netherlands
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Sectors
Technology
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Phone
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Website
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Social
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- Legal Name Metrixlab
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
Toluna
& 1 more
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Employee Count
Employee Count
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Investments & Acquisitions
CRM Metrix
& 2 more
- Acquired by
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Products & Services of MetrixLab
MetrixLab offers a comprehensive portfolio of products and services, including Advertising & Brand Solutions, Product Innovation, and Customer Value Solutions. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Services for brand growth and media effectiveness analysis
Tools to identify and optimize product ideas for sales
Enhances customer experience and market positioning strategies
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Funding Insights of MetrixLab
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in MetrixLab
MetrixLab has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Toluna and Macromill. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Consumer insights and marketing analytics solutions are provided globally.
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Cloud-based platforms for marketing research and consumer insights are offered.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by MetrixLab
MetrixLab has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include CRM Metrix, MarketTools and Oxyme. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Market research solutions are delivered via online user-generated content.
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2007 | ||||
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Digital marketing analytics research is offered for online channels.
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2000 | ||||
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Market research platform for businesses
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1997 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - MetrixLab
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Metrixlab Comparisons
Competitors of MetrixLab
MetrixLab operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 4C Insights, data.ai, AMPLYFI, TapClicks and InMarket, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Cloud-based market intelligence is delivered across closed ecosystems.
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Market data is analyzed by AI to generate consumer insights.
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Open-source data is curated, analyzed, and visualized via AI platform.
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Cloud based marketing management platform for businesses
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| domain | founded_year | HQ Location |
Marketing measurement solutions are delivered to link brands with consumers.
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| domain | founded_year | HQ Location |
Neoway is recognized as Brazil's largest data analytics company.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Metrixlab
Frequently Asked Questions about MetrixLab
When was MetrixLab founded?
MetrixLab was founded in 1999.
Where is MetrixLab located?
MetrixLab is headquartered in Rotterdam, Netherlands. It is registered at Rotterdam, South Holland, Netherlands.
What does MetrixLab do?
Founded in 1999 and headquartered in Rotterdam, Netherlands, MetrixLab operates in the consumer insights and marketing analytics sector. Data on consumer behavior is collected via surveys, social media, mobile devices, public sources, and GPS. Services include a global audience platform for consumer panels, a browser-agnostic survey tool, specialized mobile surveys, and geography-based data gathering. Social media analytics are offered, along with an API for integration into existing CRM systems.
Who are the top competitors of MetrixLab?
MetrixLab's top competitors include 4C Insights, TapClicks and InMarket.
What products or services does MetrixLab offer?
MetrixLab offers Advertising & Brand Solutions, Product Innovation, and Customer Value Solutions.
How many acquisitions has MetrixLab made?
MetrixLab has made 3 acquisitions, including CRM Metrix, MarketTools, and Oxyme.
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