About MetrixLab
MetrixLab is a company based in Rotterdam (Netherlands) founded in 1999 was acquired by Toluna in May 2023. MetrixLab has completed 3 acquisitions, including CRM Metrix, MarketTools and Oxyme. MetrixLab offers products and services including Advertising & Brand Solutions, Product Innovation, and Customer Value Solutions. MetrixLab operates in a competitive market with competitors including 4C Insights, data.ai, AMPLYFI, TapClicks and InMarket, among others.
- Headquarter Rotterdam, Netherlands
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Sectors
Technology
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Phone
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Website
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Social
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- Legal Name Metrixlab
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Latest Funding Round
Not available
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Investors
Toluna
& 1 more
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Employee Count
Not available
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Investments & Acquisitions
CRM Metrix
& 2 more
- Acquired by
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Products & Services of MetrixLab
MetrixLab offers a comprehensive portfolio of products and services, including Advertising & Brand Solutions, Product Innovation, and Customer Value Solutions.
Services for brand growth and media effectiveness analysis
Tools to identify and optimize product ideas for sales
Enhances customer experience and market positioning strategies
People of MetrixLab
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Funding Insights of MetrixLab
Detailed funding history for MetrixLab
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Investors in MetrixLab
MetrixLab has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Toluna and Macromill.
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Consumer insights and marketing analytics solutions are provided globally.
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Cloud-based platforms for marketing research and consumer insights are offered.
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Investor details for MetrixLab
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Investments & Acquisitions by MetrixLab
MetrixLab has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include CRM Metrix, MarketTools and Oxyme.
Investment portfolio details for MetrixLab
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Market research solutions are delivered via online user-generated content.
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Locked | Locked | 2007 | Locked | |
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Digital marketing analytics research is offered for online channels.
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Locked | Locked | 2000 | Locked | |
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Market research platform for businesses
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Locked | Locked | 1997 | Locked |
Complete acquisition details for MetrixLab
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Financial Statements - MetrixLab
Detailed financials for MetrixLab
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Metrixlab Comparisons
Peer comparison for MetrixLab
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Competitors of MetrixLab
MetrixLab operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 4C Insights, data.ai, AMPLYFI, TapClicks and InMarket, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Cloud-based market intelligence is delivered across closed ecosystems.
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Market data is analyzed by AI to generate consumer insights.
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Open-source data is curated, analyzed, and visualized via AI platform.
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Cloud based marketing management platform for businesses
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Marketing measurement solutions are delivered to link brands with consumers.
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Neoway is recognized as Brazil's largest data analytics company.
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Detailed competitors of MetrixLab
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Latest news on Metrixlab
Complete news archive for MetrixLab
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Frequently Asked Questions about MetrixLab
MetrixLab was founded in 1999.
MetrixLab is headquartered in Rotterdam, Netherlands. It is registered at Rotterdam, South Holland, Netherlands.
Founded in 1999 and headquartered in Rotterdam, Netherlands, MetrixLab operates in the consumer insights and marketing analytics sector. Data on consumer behavior is collected via surveys, social media, mobile devices, public sources, and GPS. Services include a global audience platform for consumer panels, a browser-agnostic survey tool, specialized mobile surveys, and geography-based data gathering. Social media analytics are offered, along with an API for integration into existing CRM systems.
MetrixLab's top competitors include 4C Insights, TapClicks and InMarket.
MetrixLab offers Advertising & Brand Solutions, Product Innovation, and Customer Value Solutions.
MetrixLab has made 3 acquisitions, including CRM Metrix, MarketTools, and Oxyme.