Macromill

Tokyo, Japan Founded: 2000 • Age: 26 yrs Acquired By Bain Capital Private Equity
Consumer insights and marketing analytics solutions are provided globally.
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About Macromill

Macromill is a company based in Tokyo (Japan) founded in 2000 was acquired by Bain Capital Private Equity in June 2014.. Macromill has completed 4 acquisitions, including Acturus, Centan and MetrixLab. Macromill operates in a competitive market with competitors including Townsquare Media, Tinuiti, AKQA, Prophet and Advantage Solutions, among others.

  • Headquarter Tokyo, Japan
  • Stage Public
  • Sectors
    Business Services
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Business Services → Customer Experience & Marketing Services
Key Metrics
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People of Macromill
Headcount 1000-5000
Employee Profiles 18
Employee Profiles
People
Ryosuke Tachibana
Senior Manager, Marketing(company-wide Business Marketing)
People
Masaki Watanabe
Director, Corporate Planning & Management Office(経営管理室長)
People
Ali Shafeeq
Search Engine Optimization Manager
People
Shun Harada
Unit Manager Of Crm/cx Business Unit

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Funding Insights of Macromill

  • Total Funding
  • Total Rounds 1
  • Last Round
  • First Round
  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Oct, 2025 Amount Private Equity Round - Macromill Valuation

investors

CVC
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Macromill

Macromill has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Bain Capital Private Equity and CVC. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Private investment firm managing assets and expanding into equity, credit, and real estate services.
Founded Year Domain Location
Mezzanine financing and equity investments are provided by CVC.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Macromill

Macromill has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Acturus, Centan and MetrixLab. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Custom market research consultancy services are provided for brand optimization.
2015
Consumer insights and Marketing analytics Provider
1999
Market research, internet marketing, and web creation services are offered.
1999
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Macromill

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Macromill Comparisons

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Competitors of Macromill

Macromill operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Townsquare Media, Tinuiti, AKQA, Prophet and Advantage Solutions, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Media Company focused on radio broadcasting, live events, marketing solutions
domain founded_year HQ Location
Digital marketing services including paid search and e-commerce are provided.
domain founded_year HQ Location
Integrated digital marketing campaigns are developed and executed across channels.
domain founded_year HQ Location
Brand and marketing consulting solutions provider
domain founded_year HQ Location
Consumer packaged goods sales and digital marketing services are provided.
domain founded_year HQ Location
Advertising and marketing services are delivered globally by Interpublic.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Macromill

Frequently Asked Questions about Macromill

When was Macromill founded?

Macromill was founded in 2000 and raised its 1st funding round 25 years after it was founded.

Where is Macromill located?

Macromill is headquartered in Tokyo, Japan. It is registered at Tokyo, Tokyo, Japan.

Who is the current CEO of Macromill?

Toru Sasaki is the current CEO of Macromill.

What does Macromill do?

Macromill was founded in 2000 and is headquartered in Tokyo, Japan, with additional bases in Rotterdam and San Francisco. High-volume data from online surveys, social media, and enterprise systems is processed to generate business information and consumer insights within the marketing analytics sector. Services are extended through 27 offices across the Americas, Europe, and Asia, reaching over 2200 brands in more than 80 countries.

Who are the top competitors of Macromill?

Macromill's top competitors include S⁴Capital, Townsquare Media and Tinuiti.

How many acquisitions has Macromill made?

Macromill has made 4 acquisitions, including Acturus, Centan, and MetrixLab.

Who are Macromill's investors?

Macromill has 2 investors. Key investors include Bain Capital Private Equity, and CVC.

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