About Acturus
Acturus is a company based in Farmington (United States) founded in 2015 was acquired by Macromill in September 2017.. Acturus offers products and services including Advertising & Brand Solutions, Product Innovation Services, and Customer Value Solutions. Acturus operates in a competitive market with competitors including ICF, Ipsos, NewtonX, Escalent and Ebiquity, among others.
- Headquarter Farmington, United States
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Sectors
Business Services
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Phone
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Website
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Products & Services of Acturus
Acturus offers a comprehensive portfolio of products and services, including Advertising & Brand Solutions, Product Innovation Services, and Customer Value Solutions. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tools for brand growth and media effectiveness analysis
Identifies opportunities and optimizes product ideas
Improves market position and customer experiences
Funding Insights of Acturus
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Acturus
Acturus has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Macromill. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Consumer insights and marketing analytics solutions are provided globally.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Acturus
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Acturus
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Acturus Comparisons
Competitors of Acturus
Acturus operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ICF, Ipsos, NewtonX, Escalent and Ebiquity, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
IT suite and market research services are provided worldwide.
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Online market research data is delivered for diverse sectors.
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AI-powered marketplace facilitates expert knowledge access for corporates.
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| domain | founded_year | HQ Location |
Brand management and marketing exploration services are provided by Escalent.
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Data-driven insights for media and marketing performance are provided.
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Technology-focused research and consulting services are provided by VTT.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Acturus
When was Acturus founded?
Acturus was founded in 2015.
Where is Acturus located?
Acturus is headquartered in Farmington, United States.
What does Acturus do?
Acturus was formed in 2015 through the merger of The Pert Group and MSS, establishing a platform for custom research-based consulting and multi-sponsored studies. Qualitative, quantitative, and advanced analytical techniques are utilized to assist brands in optimizing trade marketing and sales programming, aiming to enhance point-of-purchase recommendations. A network of influencers is operated across 19 categories and 50 countries, with headquarters located in Farmington, United States.
What products or services does Acturus offer?
Acturus offers Advertising & Brand Solutions, Product Innovation Services, and Customer Value Solutions.
Who are Acturus's investors?
Acturus has 1 investor. Key investors include Macromill.
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