Insert

Tel Aviv, Israel Founded: 2015 • Age: 11 yrs Acquired By Pendo
Mobile engagement platform

About Insert

Insert is a Technology company based in Tel Aviv (Israel) founded in 2015, and was acquired by Pendo in September 2017. Mobile engagement platform. Insert has raised $15 million across 4 funding rounds from investors including Pendo, HHS and Battery Ventures. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech and Mobile Marketing.

Company details

Insert was established in 2015 in Tel Aviv, Israel, as a provider of mobile engagement solutions. A codeless platform is utilized for features including guidance, communication, conversion, acquisition, and related practices. Users access a wide range of inserts that are published in minutes and activated contextually without coding requirements. Operations center on the mobile sector, with Starter and Enterprise pricing plans available for deployment.

  • Headquarters Tel Aviv, Israel
  • Stage Acquired
  • Sectors
    Technology
  • Website insert.io
  • Social LinkedIn X
  • Acquired by Pendo (Sep 2017)
Operational Areas
Key Metrics
  • Total Equity Funding
    $15M (USD)

    in 4 rounds

  • Latest Funding Round
    $229.22K (USD), Grant

    Jun 2019

  • Investors
    Pendo

    & 3 more

  • Acquired by
    Pendo

    (Sep 2017)

Funding Insights of Insert

Insert has successfully raised a total of $15M across 4 strategic funding rounds. The most recent funding activity was a Grant round of $229.22 thousand completed in June 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $15M
  • Total Rounds 4
  • Last Round Grant β€” $229,215
  • First Round $5M

    (Jan 2015)

  • Investors Count 3

All 4 funding rounds of Insert with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jun 2019$229,215Grant––
Aug 2016$10MSeries A–Battery Ventures
Sep 2015$216,225Grant––
Jan 2015$5MSeed––
–
Valuation history

4 investors in total: 3 institutional and 1 angel.

Investors in Insert

Insert has secured backing from 4 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Pendo, HHS and Battery Ventures.

All
Venture Fund
Institutional
Angel
InvestorDescriptionFounded YearDomainLocation
Investments in technology companies are conducted globally by Battery Ventures.
battery.com
Public health and human services are overseen by HHS.
1953hhs.gov
Product experience is managed through cloud-based analytics and feedback tools.
2013pendo.ioRaleigh, United States

Shlomo Kramer

Israeli entrepreneur, angel investor, co-founder of Check Point and Cato Networks
unknown_231ee36fb9214eaab
Premium access

Investor details for Insert

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

Timeline of Insert

4 dated milestones of Insert across 4 years, from founding to its latest funding, stage changes and deals.

  1. Founded Insert is founded.
  2. Funding First funding round of $5.0M.
  3. Exit Acquired by Pendo.
  4. Funding Latest funding round, Grant, of $229K.
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Frequently Asked Questions about Insert

Insert was founded in 2015.

Insert is headquartered in Tel Aviv, Israel.

Insert is a funded company, having raised a total of $15M across 4 funding rounds to date. The company's 1st funding round was a Seed of $5M, raised on Jan 2015.

Insert was established in 2015 in Tel Aviv, Israel, as a provider of mobile engagement solutions. A codeless platform is utilized for features including guidance, communication, conversion, acquisition, and related practices. Users access a wide range of inserts that are published in minutes and activated contextually without coding requirements. Operations center on the mobile sector, with Starter and Enterprise pricing plans available for deployment.

Insert has 4 investors. Key investors include Pendo, HHS, Battery Ventures, and Shlomo Kramer.

Yes. Insert was acquired by Pendo in September 2017.

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