About Forwrd
Forwrd is a Technology company based in Tel Aviv (Israel) founded in 2021 by Assaf Shilo, Elran Kalily, and Kobi Stok, and was acquired by Pendo in July 2025. No-code predictive analytics solutions are offered via an AI platform. Forwrd has raised $3.5 million across 1 funding round from investors including Pendo and Angular Ventures. Forwrd has completed 1 acquisition, including LoudnClear. Its chief executive, as recorded, is Kobi Stok. Forwrd offers products and services including Data Integration, Predictive Modeling, and Lead Scoring. Its focus areas include Enterprise Applications, Business Intelligence, Predictive Analytics and No Code. Its legal entity is FORWARD SOFTWARE LTD. Its competitors include Pecan and CoolaData; 2 of its 2 listed competitors have raised funding.
Company details
Forwrd was established in 2021 in Tel Aviv, Israel, within the AI and data analytics sector. A no-code platform is provided to enable predictive analytics, where artificial intelligence is utilized for processing data and generating insights. These capabilities support decision-making processes aimed at transforming data into actionable revenue opportunities, serving businesses across various industries.
Products & Services of Forwrd
Forwrd offers a comprehensive portfolio of products and services, including Data Integration, Predictive Modeling, and Lead Scoring.
Tool for integrating and normalizing data from multiple sources.
Platform to build and deploy AI models for business predictions.
System for scoring leads to optimize marketing strategies.
Funding Insights of Forwrd
Forwrd has successfully raised a total of $3.5M through 1 strategic funding round. The most recent funding activity was a Seed round of $3.5 million completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.5M
- Total Rounds 1
- Last Round Seed — $3.5M
- First Round $3.5M
(Jan 2022)
- Investors Count 1
All 1 funding rounds of Forwrd with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2022 | $3.5M | Seed | – | Angular Ventures | – |
2 investors in total: 2 institutional.
Investors in Forwrd
Forwrd has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Pendo and Angular Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on deep tech startups | angularventures.com | London, United Kingdom | ||
Product experience is managed through cloud-based analytics and feedback tools. | 2013 | pendo.io | Raleigh, United States |
Investor details for Forwrd
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People of Forwrd
3 people are tracked at Forwrd (3 in leadership).
| Name | Role | Group |
|---|---|---|
Assaf Shilo | Co-Founder | Leadership |
Elran Kalily | Co-Founder | Leadership |
Kobi Stok | Co-Founder & CEO | Leadership |
Complete people profiles for Forwrd
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Investments & Acquisitions by Forwrd
Forwrd has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include LoudnClear.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
AI based customer intelligence platform for businesses | loudnclear.ai | Tel Aviv, Israel | 2020 | Jul 2024 | •••• |
Complete acquisition details for Forwrd
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Timeline of Forwrd
4 dated milestones of Forwrd across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Forwrd is founded.
- Funding First funding round of $3.5M.
- Acquisition Acquires LoudnClear.
- Exit Acquired by Pendo.
Competitors of Forwrd
Forwrd has 2 listed competitors in our database, 2 of them funded. They include Pecan and CoolaData.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pecan.ai | 2016 | Tel Aviv, Israel | $112M | AI-based predictive intelligence platform | ||
| cooladata.com | 2012 | Tel Aviv, Israel | $13M | Behavioral and predictive analysis is offered for eCommerce and gaming. |
Detailed competitors of Forwrd
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Web traffic of Forwrd
The website of Forwrd (forwrd.ai) receives about 3.5K visits a month.
- Monthly visits3.5K
▲ 3.5% vs previous month
Websites whose visitors overlap most with Forwrd. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| enthu.ai | 100% | 13.9K | #1,795,026 | View details | |
| lyzr.ai | 68% | 133.6K | #326,535 | View details | |
| forwardai.com | 35% | #8,224,913 | View details |
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Frequently Asked Questions about Forwrd
Forwrd was founded in 2021 and raised its 1st funding round 1 year after it was founded.
Forwrd is headquartered in Tel Aviv, Israel.
Kobi Stok is the CEO of Forwrd, as recorded in our data. They have also founded this company.
Forwrd is a funded company, having raised a total of $3.5M across 1 funding round to date. The company's 1st funding round was a Seed of $3.5M, raised on Jan 2022.
Forwrd was established in 2021 in Tel Aviv, Israel, within the AI and data analytics sector. A no-code platform is provided to enable predictive analytics, where artificial intelligence is utilized for processing data and generating insights. These capabilities support decision-making processes aimed at transforming data into actionable revenue opportunities, serving businesses across various industries.
Forwrd offers Data Integration, Predictive Modeling, and Lead Scoring.
Forwrd has made 1 acquisition, including LoudnClear.
Forwrd has 2 investors. Key investors include Pendo, and Angular Ventures.
Forwrd operates through Forward Software Ltd.
Yes. Forwrd was acquired by Pendo in July 2025.