About Matomo
Matomo is a Technology company based in Wellington (New Zealand) founded in 2007 by Matthieu Aubry. Web analytics solutions are delivered for conversion rate optimization. It operates on a SaaS (Software-as-a-Service) and Freemium model in Technology and Retail sectors. Matomo has raised $2 million across 1 funding round from investors including Warsaw Equity Group. Its website matomo.org draws about 279 thousand monthly visits. Matomo offers products and services including Matomo Analytics, Matomo On-Premise, and Matomo Cloud. Its focus areas include Software and Analytics Software. Its legal entity is InnoCraft Ltd.
Company details
Matomo is established as a leading ethical alternative to Google Analytics, focusing on web and app analytics with an emphasis on privacy protection and 100 data ownership. Solutions are offered in both cloud and on-premise formats, catering to diverse needs across industries like banking, fintech, and enterprise. Features such as consent-free tracking, GDPR compliance, and no data sampling are provided to ensure accurate and secure data handling. The platform is utilized by over 1 million websites in more than 190 countries, supporting organizations in maintaining user trust and regulatory compliance.
- Headquarters Wellington, New Zealand
- Founders Matthieu Aubry
- SectorsTechnologyRetail
- Website category Computers Electronics and Technology · Programming and Developer Software
- Email••••••••
- Website matomo.org
- Social LinkedIn X Facebook YouTube
- Legal Name Innocraft Ltd
- Total Equity Funding$2M (USD)
in 1 rounds
- Latest Funding Round$2M (USD), Seed
Mar 2017
- Investors
Products & Services of Matomo
Matomo offers a comprehensive portfolio of products and services, including Matomo Analytics, Matomo On-Premise, and Matomo Cloud.
Web and app analytics with full data ownership provided.
On-premise analytics solution for complete data control offered.
Cloud-based analytics with privacy-focused tracking features provided.
Apps and channels of Matomo
its YouTube channel Matomo has 3.13K subscribers and 30 videos.
Videos from Matomo
The most watched videos on Matomo's YouTube channel, Matomo (3.13K subscribers). Click a video to play it here.
More on Matomo.
Funding Insights of Matomo
Matomo has successfully raised a total of $2M through 1 strategic funding round. The most recent funding activity was a Seed round of $2 million completed in March 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2M
- Total Rounds 1
- Last Round Seed — $2M
- First Round $2M
(Mar 2017)
- Investors Count 1
All 1 funding rounds of Matomo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2017 | $2M | Seed | – | Warsaw Equity Group | – |
1 investors in total: 1 institutional.
Investors in Matomo
Matomo has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Warsaw Equity Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth equity investments are made in innovative B2B tech companies. | 1993 | warsawequity.com | Warsaw, Poland |
Investor details for Matomo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Matomo
7 people are tracked at Matomo (2 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Matthieu Aubry | Founder | Leadership |
Jonathan Tarry | Head Of Product And Engineering | Leadership |
Henry Bersani | Project Delivery Lead | Team |
Stefan Giehl | Core Developer | Team |
Peter Makkes | Specialist Matomo | Team |
Thomas Steur | Lead Developer | Team |
Jacob Ransom | Senior Software Engineer | Team |
Complete people profiles for Matomo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Matomo
2 dated milestones of Matomo across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Matomo is founded.
- Funding First funding round of $2.0M.
Web traffic of Matomo
The website of Matomo (matomo.org) receives about 278.8K visits a month and ranks #166,866 among all websites worldwide, #3,768 in Programming and Developer Software.
- Monthly visits278.8K
▼ 5.5% vs previous month
- Unique visitors133.7K
per month
- Global rank#166,866
among all websites
- Category rank#3,768
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate42%
- Pages per visit2.0
- Average visit40 sec
- DevicesDesktop 48% · Mobile 52%
Websites whose visitors overlap most with Matomo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| github.com | 100% | 542.6M | #65 | View details | |
simpleanalytics.com | simpleanalytics.com | 100% | #278,528 | – | |
plausible.io | plausible.io | 97% | #93,154 | – | |
| cision.com | 97% | 730.7K | #78,594 | View details | |
| heap.io | 96% | 143.8K | #329,141 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Matomo
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Matomo
Matomo was founded in 2007 and raised its 1st funding round 10 years after it was founded.
Matomo is headquartered in Wellington, New Zealand.
Matomo is a funded company, having raised a total of $2M across 1 funding round to date. The company's 1st funding round was a Seed of $2M, raised on Mar 2017.
Matomo is established as a leading ethical alternative to Google Analytics, focusing on web and app analytics with an emphasis on privacy protection and 100 data ownership. Solutions are offered in both cloud and on-premise formats, catering to diverse needs across industries like banking, fintech, and enterprise. Features such as consent-free tracking, GDPR compliance, and no data sampling are provided to ensure accurate and secure data handling. The platform is utilized by over 1 million websites in more than 190 countries, supporting organizations in maintaining user trust and regulatory compliance.
Matomo offers Matomo Analytics, Matomo On-Premise, and Matomo Cloud.
Matomo has 1 investor. Key investors include Warsaw Equity Group.
Matomo operates through Innocraft Ltd.
The website of Matomo receives about 279 thousand visits a month and ranks #166,866 among all websites worldwide.