About Matomo
Matomo is a company based in Wellington (New Zealand) founded in 2007 by Matthieu Aubry. It operates as a SaaS (Software-as-a-Service), and Freemium. Matomo has raised $2 million across 1 funding round from investors including Warsaw Equity Group. Matomo offers products and services including Matomo Analytics, Matomo On-Premise, and Matomo Cloud. Matomo operates in a competitive market with competitors including Wiser, AB Tasty, Crisp, Daasity and Wingify, among others.
- Headquarter Wellington, New Zealand
- Founders Matthieu Aubry
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Sectors
TechnologyRetail
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Email
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Phone
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Website
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Social
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- Legal Name Innocraft Ltd
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$2 M (USD)
in 1 rounds
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Latest Funding Round
$2 M (USD), Seed
Mar 17, 2017
- Investors
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Employee Count
Employee Count
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Products & Services of Matomo
Matomo offers a comprehensive portfolio of products and services, including Matomo Analytics, Matomo On-Premise, and Matomo Cloud. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Web and app analytics with full data ownership provided.
On-premise analytics solution for complete data control offered.
Cloud-based analytics with privacy-focused tracking features provided.
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Funding Insights of Matomo
Matomo has successfully raised a total of $2M through 1 strategic funding round. The most recent funding activity was a Seed round of $2 million completed in March 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $2.0M
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First Round
First Round
(17 Mar 2017)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Mar, 2017 | Amount | Seed - Matomo | Valuation | Warsaw Equity Group |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Matomo
Matomo has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Warsaw Equity Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Growth equity investments are made in innovative B2B tech companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Matomo
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Matomo
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Matomo Comparisons
Competitors of Matomo
Matomo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Wiser, AB Tasty, Crisp, Daasity and Wingify, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Price intelligence and optimization software is provided for e-commerce retailers.
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| domain | founded_year | HQ Location |
Website content is optimized via A/B testing and multivariate analysis.
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| domain | founded_year | HQ Location |
Business analytics software is provided for CPG retailers and suppliers.
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| domain | founded_year | HQ Location |
eCommerce analytics platform is provided for online sellers.
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| domain | founded_year | HQ Location |
Provider of software products for digital experience management
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| domain | founded_year | HQ Location |
AI-based customer experience analytics and visualization are offered.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Matomo
When was Matomo founded?
Matomo was founded in 2007 and raised its 1st funding round 10 years after it was founded.
Where is Matomo located?
Matomo is headquartered in Wellington, New Zealand.
Is Matomo a funded company?
Matomo is a funded company, having raised a total of $2M across 1 funding round to date. The company's 1st funding round was a Seed of $2M, raised on Mar 17, 2017.
What does Matomo do?
Matomo is established as a leading ethical alternative to Google Analytics, focusing on web and app analytics with an emphasis on privacy protection and 100 data ownership. Solutions are offered in both cloud and on-premise formats, catering to diverse needs across industries like banking, fintech, and enterprise. Features such as consent-free tracking, GDPR compliance, and no data sampling are provided to ensure accurate and secure data handling. The platform is utilized by over 1 million websites in more than 190 countries, supporting organizations in maintaining user trust and regulatory compliance.
What products or services does Matomo offer?
Matomo offers Matomo Analytics, Matomo On-Premise, and Matomo Cloud.
Who are Matomo's investors?
Matomo has 1 investor. Key investors include Warsaw Equity Group.
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