About Matomo
Matomo is a company based in Wellington (New Zealand) founded in 2007 by Matthieu Aubry. It operates as a SaaS (Software-as-a-Service) and Freemium. Matomo has raised $2 million across 1 funding round from investors including Warsaw Equity Group. Matomo offers products and services including Matomo Analytics, Matomo On-Premise, and Matomo Cloud. Matomo operates in a competitive market with competitors including Wiser, AB Tasty, Crisp, Daasity and Wingify, among others.
- Headquarter Wellington, New Zealand
- Founders Matthieu Aubry
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Sectors
TechnologyRetail
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Email
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Phone
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Website
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Social
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- Legal Name Innocraft Ltd
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$2 M (USD)
in 1 rounds
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Latest Funding Round
$2 M (USD), Seed
Mar 17, 2017
- Investors
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Employee Count
Not available
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Products & Services of Matomo
Matomo offers a comprehensive portfolio of products and services, including Matomo Analytics, Matomo On-Premise, and Matomo Cloud.
Web and app analytics with full data ownership provided.
On-premise analytics solution for complete data control offered.
Cloud-based analytics with privacy-focused tracking features provided.
People of Matomo
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Funding Insights of Matomo
Matomo has successfully raised a total of $2M through 1 strategic funding round. The most recent funding activity was a Seed round of $2 million completed in March 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Matomo
Matomo has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Warsaw Equity Group.
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Growth equity investments are made in innovative B2B tech companies.
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Investor details for Matomo
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Investments & Acquisitions by Matomo
Investment portfolio details for Matomo
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Financial Statements - Matomo
Detailed financials for Matomo
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Matomo Comparisons
Peer comparison for Matomo
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Competitors of Matomo
Matomo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Wiser, AB Tasty, Crisp, Daasity and Wingify, among others.
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Price intelligence and optimization software is provided for e-commerce retailers.
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Website content is optimized via A/B testing and multivariate analysis.
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Business analytics software is provided for CPG retailers and suppliers.
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eCommerce analytics platform is provided for online sellers.
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Provider of software products for digital experience management
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AI-based customer experience analytics and visualization are offered.
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Detailed competitors of Matomo
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Latest news on Matomo
Complete news archive for Matomo
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Frequently Asked Questions about Matomo
Matomo was founded in 2007 and raised its 1st funding round 10 years after it was founded.
Matomo is headquartered in Wellington, New Zealand.
Matomo is a funded company, having raised a total of $2M across 1 funding round to date.
Matomo is established as a leading ethical alternative to Google Analytics, focusing on web and app analytics with an emphasis on privacy protection and 100 data ownership. Solutions are offered in both cloud and on-premise formats, catering to diverse needs across industries like banking, fintech, and enterprise. Features such as consent-free tracking, GDPR compliance, and no data sampling are provided to ensure accurate and secure data handling. The platform is utilized by over 1 million websites in more than 190 countries, supporting organizations in maintaining user trust and regulatory compliance.
Matomo offers Matomo Analytics, Matomo On-Premise, and Matomo Cloud.
Matomo has 1 investor. Key investors include Warsaw Equity Group.