About 4FRNT
4FRNT is a Media & Entertainment company based in Salt Lake City (United States) founded in 2002 by Matt Sterbenz. Internet-first brand selling skateboarding products. Its website 4frnt.com draws about 64 thousand monthly visits. The company has since been acquired. 4FRNT offers products and services including Skis, Bindings, Poles, Bags, and Skins. Its focus areas include Consumer, Sports Tech, E-Commerce and Winter Sports. Its legal entity is 4FRNT SKIS LLC. Its competitors include HUF Worldwide, Homeschool Outerwear and WNDR Alpine; 1 of its 3 listed competitors has raised funding.
Company details
4FRNT was established in 2002 in Salt Lake City, United States, as an internet-first brand focused on skateboarding products. Operations center on e-commerce sales of items such as apparel, bottles, gear, ski poles, ski bindings, and touring skins. The company serves the action sports sector through its online platform, with distribution handled primarily via the domain 4frnt.com. Leadership includes founder Matt Sterbenz.
- InvestorsJ Skis
& 3 more
Products & Services of 4FRNT
4FRNT offers a comprehensive portfolio of products and services, including Skis, Bindings, Poles, Bags, and Skins.
High-performance skis for all-mountain and freeride
Secure attachments for skis and safety
Tools for balance during skiing activities
Storage solutions for ski equipment transport
Climbing aids for backcountry skiing
Apparel for skiing comfort and protection
Apps and channels of 4FRNT
its YouTube channel 4FRNT skis has 5.81K subscribers and 30 videos.
Videos from 4FRNT
The most watched videos on 4FRNT's YouTube channel, 4FRNT skis (5.81K subscribers). Click a video to play it here.
More on 4FRNT skis.
Investors in 4FRNT
4FRNT has secured backing from 1 investor. Prominent investors backing the company include J Skis.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
J Skis is focused on designing innovative ski equipment. | jasonlevinthal.com |
Investor details for 4FRNT
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of 4FRNT
4 people are tracked at 4FRNT (1 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Matt Sterbenz | Founder | Leadership |
Harrison Johnson | Senior Graphic Designer | Team |
Sam Kimmerle | Brand And Team Manager | Team |
Jeff Peay | Sales | Team |
Complete people profiles for 4FRNT
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of 4FRNT
2 dated milestones of 4FRNT across 15 years, from founding to its latest funding, stage changes and deals.
- Founded 4FRNT is founded.
- Exit Acquired by Jason Levinthal.
Competitors of 4FRNT
4FRNT has 3 listed competitors in our database, 1 of them funded. They include HUF Worldwide, Homeschool Outerwear and WNDR Alpine.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hufworldwide.com | 2002 | Los Angeles, United States | 58 | Internet first brand of private label for skateboard and street wear | ||
| homeschoolouterwear.com | 2010 | Portland, United States | $369,713 | High-quality breathable outerwear is designed and manufactured for outdoor use. | ||
| wndr-alpine.com | 2019 | Salt Lake, United States | Sells high-performance skis, snowboards, apparel, and accessories for winter sports. |
Detailed competitors of 4FRNT
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Web traffic of 4FRNT
The website of 4FRNT (4frnt.com) receives about 64.2K visits a month.
- Monthly visits64.2K
▲ 4.2% vs previous month
Websites whose visitors overlap most with 4FRNT. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
lineskis.com | lineskis.com | 100% | #264,467 | – | |
momentskis.com | momentskis.com | 94% | #290,736 | – | |
k2skis.com | k2skis.com | 92% | – | ||
| renoun.com | 84% | 28.1K | #983,709 | View details | |
| factionskis.com | 84% | 350.6K | #118,110 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for 4FRNT
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Sports Technology Platforms
3 companies that operate in the same segment as 4FRNT (Sports Technology Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Subscription-based platform for streaming soccer content is offered. | 2015 | New York, New York, United States | USD 154.63 M | USD 1.62 B | 590 | |
Developer of a fantasy platform for multiple sports | 2009 | New York, New York, United States | USD 416.2 M | 4,115 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
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Frequently Asked Questions about 4FRNT
4FRNT was founded in 2002.
4FRNT is headquartered in Salt Lake City, United States. It is registered at Salt Lake City, Utah, United States.
4FRNT was established in 2002 in Salt Lake City, United States, as an internet-first brand focused on skateboarding products. Operations center on e-commerce sales of items such as apparel, bottles, gear, ski poles, ski bindings, and touring skins. The company serves the action sports sector through its online platform, with distribution handled primarily via the domain 4frnt.com. Leadership includes founder Matt Sterbenz.
4FRNT's top competitors include HUF Worldwide, Homeschool Outerwear and WNDR Alpine.
4FRNT offers Skis, Bindings, Poles, Bags, and 2 more products and services.
4FRNT has 1 investor. Key investors include J Skis.
4FRNT operates through 4Frnt Skis Llc.
Yes. 4FRNT was acquired by Jason Levinthal in June 2017.