About 4moms
4moms is a company based in Pittsburgh (United States) founded in 2005. 4moms has raised $91.03 million across 5 funding rounds from investors including Bain Capital Ventures and Castanea Partners. 4moms offers products and services including MamaRoo Baby Swing, Breeze Playard, MamaRoo Sleep Bassinet, Cleanwater Tub, and Connect High Chair. 4moms operates in a competitive market with competitors including Evenflo, Joovy, UPPAbaby, Tranquilo and WonderFold, among others.
- Total Equity Funding$91.03M (USD)
in 5 rounds
- Latest Funding Round$13.19M (USD), Series B
Sep 2016
- InvestorsBain Capital Ventures
& 1 more
Products & Services of 4moms
4moms offers a comprehensive portfolio of products and services, including MamaRoo Baby Swing, Breeze Playard, MamaRoo Sleep Bassinet, Cleanwater Tub, and Connect High Chair.
Multi-motion device to soothe and entertain infants.
Portable safe space that sets up and folds easily.
Bassinet with motions to help babies sleep longer.
Tub system that circulates clean water during baths.
High chair designed for easier mealtime feeding.
Apps and channels of 4moms
its YouTube channel 4moms has 6.58K subscribers and 30 videos.
Videos from 4moms
The most watched videos on 4moms's YouTube channel, 4moms (6.58K subscribers). Click a video to play it here.
More on 4moms.
Funding Insights of 4moms
4moms has successfully raised a total of $91.03M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $13.19 million completed in September 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $91.03M
- Total Rounds 5
- Last Round Series B — $13.19M
- First Round $9.43M
(Nov 2010)
- Investors Count 2
All 5 funding rounds of 4moms with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2016 | $13.19M | Series B | – | – | – |
| Sep 2014 | $41M | Series B | – | Castanea Partners | |
| Jul 2012 | $20M | Series A | – | Bain Capital Ventures | – |
| Dec 2011 | $7.41M | Series A | – | – | – |
| Nov 2010 | $9.43M | Series A | – | – | – |
2 investors in total: 2 institutional.
Investors in 4moms
4moms has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Bain Capital Ventures and Castanea Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund focused on investing in multiple sectors | – | baincapitalventures.com | Boston, United States | |
Castanea Partners is focused on consumer brand investments. | – | castaneapartners.com | Newton, United States |
Investor details for 4moms
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of 4moms
1 people are tracked at 4moms (1 in leadership).
| Name | Role | Group |
|---|---|---|
Gary Waters | CEO | Leadership |
Complete people profiles for 4moms
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of 4moms
3 dated milestones of 4moms across 11 years, from founding to its latest funding, stage changes and deals.
- Founded 4moms is founded.
- Funding First funding round of $9.4M.
- Funding Latest funding round, Series B, of $13.2M.
Competitors of 4moms
4moms operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Evenflo, Joovy, UPPAbaby, Tranquilo and WonderFold, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| evenflo.com | 1920 | Miamisburg, United States | – | 512 | Infant and juvenile products are designed, manufactured, and retailed. | |
| joovy.com | 2005 | Dallas, United States | – | – | Baby gear is manufactured and sold by Joovy. | |
| uppababy.com | 2010 | Hingham, United States | – | – | Produces innovative strollers, car seats, playards, and accessories for child care. | |
| tranquilomat.com | 2015 | Boston, United States | – | – | Vibrating mat for soothing crying babies | |
| wonderfoldwagon.com | 2019 | Irwindale, United States | – | – | Provides all-terrain stroller wagons and accessories for kids and family adventures. | |
| gladlyfamily.com | 2021 | Boston, United States | – | – | A direct-to-consumer brand offering high-quality strollers for kids. | |
| zoestrollers.com | 2015 | Charlotte, United States | – | – | Strollers and accessories are manufactured and retailed by ZOE Strollers. |
Detailed competitors of 4moms
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of 4moms
The website of 4moms (4moms.com) receives about 36.4K visits a month.
- Monthly visits36.4K
▼ 18.3% vs previous month
Websites whose visitors overlap most with 4moms. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| joovy.com | 100% | 34.6K | #808,297 | View details | |
| armsreach.com | 90% | 22.8K | #1,225,814 | View details | |
| babydelight.com | 88% | 61.3K | #578,393 | View details | |
chiccousa.com | chiccousa.com | 86% | – | #112,655 | – |
| gracobaby.com | 83% | 676.1K | #66,591 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for 4moms
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to 4moms
10 companies that operate in the same segment as 4moms (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about 4moms
4moms was founded in 2005 and raised its 1st funding round 5 years after it was founded.
4moms is headquartered in Pittsburgh, United States. It is registered at Pittsburgh, Pennsylvania, United States.
4moms is a funded company, having raised a total of $91.03M across 5 funding rounds to date. The company's 1st funding round was a Series A of $9.43M, raised on Nov 2010.
4moms was founded in 2005 and is headquartered in Pittsburgh, United States. Operations focus on the baby gear sector through an internet-first model. A range of products is provided, including power-folding strollers, infant seats, bathing items, feeding solutions, and infant swings. Distribution occurs primarily online, serving families across the United States.
4moms's top competitors include Evenflo, Tranquilo and ZOE Strollers.
4moms offers MamaRoo Baby Swing, Breeze Playard, MamaRoo Sleep Bassinet, Cleanwater Tub, and Connect High Chair.
4moms has 2 investors. Key investors include Bain Capital Ventures, and Castanea Partners.
4moms operates through Thorley Industries Llc.