About Evenflo
Evenflo is a company based in Miamisburg (United States) founded in 1920 was acquired by Goodbaby International Holdings in June 2014. Evenflo offers products and services including Car Seats, Strollers, and High Chairs. Evenflo operates in a competitive market with competitors including 4moms, Joovy, Tranquilo, UPPAbaby and WonderFold, among others.
- Headquarter Miamisburg, United States
- SectorsConsumer
- Website category Lifestyle · Childcare
- Website evenflo.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Goodbaby International Holdings (Jun 2014)
- Legal Name Evenflo Company, Inc.
- InvestorsKKR
& 3 more
- Acquired by
Products & Services of Evenflo
Evenflo offers a comprehensive portfolio of products and services, including Car Seats, Strollers, and High Chairs.
Devices for securing infants and children in vehicles during travel
Wheel-based carriers for transporting babies while walking
Seats designed for infant mealtime support and safety
Apps and channels of Evenflo
its YouTube channel Evenflo Baby has 11.9K subscribers and 30 videos.
Videos from Evenflo
The most watched videos on Evenflo's YouTube channel, Evenflo Baby (11.9K subscribers). Click a video to play it here.
More on Evenflo Baby.
Funding Insights of Evenflo
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Evenflo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2009 | – | Private Equity Round | – | PWP Growth Equity | – |
4 investors in total: 4 institutional.
Investors in Evenflo
Evenflo has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include KKR, Goodbaby International Holdings and PWP Growth Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Buyouts are targeted by PWP Growth Equity in private equity. | – | pwpgrowthequity.com | - | |
Multiple sectors are invested in by this private equity firm. | 1976 | kkr.com | New York, United States | |
Harvest Partners is engaged in alternative investment strategies. | – | harvestpartners.com | - | |
Juvenile products like car seats, strollers, and apparel are manufactured. | 1989 | gbinternational.com.hk | Suzhou, China |
Investor details for Evenflo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Evenflo
3 people are tracked at Evenflo (3 in leadership).
| Name | Role | Group |
|---|---|---|
Carolina Atkinson | Senior Director Of Marketing | Leadership |
Tara S. | Director Of Brand Marketing | Leadership |
Caroline MacHen | Chief Marketing Officer | Leadership |
Complete people profiles for Evenflo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Evenflo
5 dated milestones of Evenflo across 94 years, from founding to its latest funding, stage changes and deals.
- Founded Evenflo is founded.
- Exit Acquired by KKR.
- Exit Acquired by Harvest Partners.
- Funding First funding round.
- Exit Acquired by Goodbaby International Holdings.
Competitors of Evenflo
Evenflo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 4moms, Joovy, Tranquilo, UPPAbaby and WonderFold, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 4moms.com | 2005 | Pittsburgh, United States | $91.03M | 46 | Multi-category baby gear is offered via an internet-first brand. | |
| joovy.com | 2005 | Dallas, United States | – | – | Baby gear is manufactured and sold by Joovy. | |
| tranquilomat.com | 2015 | Boston, United States | – | – | Vibrating mat for soothing crying babies | |
| uppababy.com | 2010 | Hingham, United States | – | – | Produces innovative strollers, car seats, playards, and accessories for child care. | |
| wonderfoldwagon.com | 2019 | Irwindale, United States | – | – | Provides all-terrain stroller wagons and accessories for kids and family adventures. | |
| gladlyfamily.com | 2021 | Boston, United States | – | – | A direct-to-consumer brand offering high-quality strollers for kids. | |
| zoestrollers.com | 2015 | Charlotte, United States | – | – | Strollers and accessories are manufactured and retailed by ZOE Strollers. |
Detailed competitors of Evenflo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Evenflo
The website of Evenflo (evenflo.com) receives about 351.9K visits a month and ranks #135,980 among all websites worldwide, #6,988 in Childcare.
- Monthly visits351.9K
▲ 22.1% vs previous month
- Unique visitors174.6K
per month
- Global rank#135,980
among all websites
- Category rank#6,988
Lifestyle · Childcare
- Bounce rate45%
- Pages per visit3.7
- Average visit2 min 20 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with Evenflo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| gracobaby.com | 100% | 676.1K | #66,591 | View details | |
| babytrend.com | 82% | 116.8K | #303,508 | View details | |
chiccousa.com | chiccousa.com | 80% | – | #112,655 | – |
| babylist.com | 77% | 15.5M | #4,854 | View details | |
| fisher-price.com | 77% | – | #9,027,428 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Evenflo
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Evenflo
Complete news archive for Evenflo
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Evenflo
10 companies that operate in the same segment as Evenflo (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Evenflo
Evenflo was founded in 1920 and raised its 1st funding round 89 years after it was founded.
Evenflo is headquartered in Miamisburg, United States. It is registered at Miamisburg, Ohio, United States.
Evenflo is a maker and retailer of gear. It designs, develops, manufactures, markets and sells infant care and juvenile products like strollers, childrens car seats, cribs, bicycles and tricycles etc. It sells through its own online store and other retailers like Amazon, Walmart, BabiesRUs, ToysRUs, Target etc in the USA and Canada territory. It has passed through the ownership of various PE firms like Kohlberg Kravis Roberts Co, Spalding, Gerry Baby Products Company (a division of Huffy Corporation), Harvest Partners, and Weston Presidio.
Evenflo's top competitors include 4moms, Tranquilo and ZOE Strollers.
Evenflo offers Car Seats, Strollers, and High Chairs.
Evenflo has 4 investors. Key investors include KKR, Goodbaby International Holdings, PWP Growth Equity, and Harvest Partners.
Evenflo operates through Evenflo Company, Inc..
Yes. Evenflo was acquired by Goodbaby International Holdings in June 2014.
The website of Evenflo receives about 352 thousand visits a month and ranks #135,980 among all websites worldwide.