About Fisher-Price
Fisher-Price is a company based in East Aurora (United States) founded in 1930. It operates as a B2C and D2C. Fisher-Price offers products and services including Baby Toys, Dolls and Dollhouses, Cars and Vehicles, and Building Blocks. Fisher-Price operates in a competitive market with competitors including Epic, Learn With Homer, Novel Effect, Speakaboos and Vooks, among others.
- Headquarter East Aurora, United States
- SectorsConsumerEducation
- Website fisher-price.com
- Social X Facebook
- Legal Name Mattel, Inc.
Products & Services of Fisher-Price
Fisher-Price offers a comprehensive portfolio of products and services, including Baby Toys, Dolls and Dollhouses, Cars and Vehicles, and Building Blocks.
Toys designed for early development and entertainment.
Interactive dolls for imaginative child play.
Toy vehicles for gross motor skill building.
Blocks that promote creativity and problem-solving.
People of Fisher-Price
648 people are tracked at Fisher-Price (207 in leadership, 8 in board & advisors, 433 in team).
| Name | Role | Group |
|---|---|---|
Mary Bivens | Director, Product Development - Barbie | Leadership |
Catherine Frymark | EVP & Chief Corporate Communications Officer | Leadership |
Julia Kyle | Sr. Creative Director - Dolls Product Design For Content, Gaming & Graphics | Leadership |
Ross Ingram | Head Of Product - Future Lab | Leadership |
Vineet Chandak | Head Of Finance | Leadership |
Whitt Lee | Vice President Franchise Finance | Leadership |
Jonathan Anschell | EVP, Chief Legal Officer and Secretary | Leadership |
Patricia Corbel | HR Business Partner | Leadership |
Roberto Isaias | EVP and Chief Supply Chain Officer | Leadership |
Quentin Kluthe | VP Product Supply | Leadership |
Todd Scott | Sr Director Global Procurement | Leadership |
Meredith Brooks | VP Global Product Development - Vehicles And Building Sets | Leadership |
Mina Zandbar | Vice President Global Ecommerce & Digital Growth At Mattel | Leadership |
Nirav Parikh | Senior Director, Technology Digital Transformation | Leadership |
Shari Wollman | Vice President And Assistant General Counsel | Leadership |
Meredith Nussbaum | Lead And Senior Director, Global Strategy | Leadership |
Raquel Gecks | Director - Treasury & Risk Management | Leadership |
Joselin Medina | Senior Talent Acquisition Partner | Leadership |
David Ono | Director, Legal & Business Affairs | Leadership |
Paul Ruh | CFO | Leadership |
628 more people are available in the full profile.
Complete people profiles for Fisher-Price
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Competitors of Fisher-Price
Fisher-Price operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Epic, Learn With Homer, Novel Effect, Speakaboos and Vooks, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| getepic.com | 2013 | Redwood, United States | $62.4M | 156 | eBooks for children are provided with audio read-along features. | |
| learnwithhomer.com | 2013 | Brooklyn, United States | $55.29M | 216 | Comprehensive literacy applications for kids | |
| noveleffect.com | 2015 | Seattle, United States | $4.34M | 14 | Interactive app for adding music effects while reading stories | |
| speakaboos.com | 2008 | New York, United States | $32.76M | 216 | Subscription-based interactive storybooks | |
| vooks.com | 2017 | Portland, United States | $35.74M | 10 | Online animated storybooks for children's learning are offered. | |
| littlepim.com | 2006 | New York, United States | $4.73M | – | Language learning content for children is provided by Little Pim. | |
| ruckuslearning.com | 2010 | Wilton, United States | $3.5M | – | Educational mobile content for children is created via brand partnerships. | |
| brainpop.com | 1999 | New York, United States | – | – | Gamified K-12 educational content is created and delivered. | |
| encantosworld.com | 2015 | Culver, United States | $9.7M | – | Mobile-based platform providing story-teaching solutions for kids |
Detailed competitors of Fisher-Price
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Fisher-Price
Websites that share an audience with Fisher-Price (fisher-price.com).
Websites whose visitors overlap most with Fisher-Price. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| leapfrog.com | 100% | 404.4K | #79,896 | View details | |
| infantino.com | 100% | 75.9K | #485,170 | View details | |
| boppy.com | 99% | 100K | #392,050 | View details | |
| tinylove.com | 97% | 23.2K | #1,094,650 | View details | |
| tomy.com | 94% | 157.1K | #245,438 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 19 similar websites and full traffic analytics for Fisher-Price
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- 19 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Fisher-Price
Complete news archive for Fisher-Price
Full article history, source details, and older brand coverage require an active premium plan.
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- Brand-specific news history
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Similar companies to Fisher-Price
10 companies that operate in the same segment as Fisher-Price (Baby & Kids Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Developer, producer, marketer, and retailer of play materials | 1932 | Billund, Denmark | USD 1.55 M | – | – | |
Toys and card games are designed, manufactured, and marketed worldwide. | 1994 | Toronto, Ontario, Canada | – | USD 2.15 B | 2,750 | |
Toys and games are designed, manufactured, and marketed worldwide. | 1945 | El Segundo, California, United States | – | USD 5.35 B | 34,000 | |
Brand of multi category baby care products | 2017 | Stockholm, Sweden | – | USD 15.04 B | 36,000 | |
Healthcare solutions are provided by Johnson & Johnson globally. | 1886 | New Brunswick, New Jersey, United States | – | USD 94.18 B | 139,800 | |
A leading kids wear brand established since 1980. | 1980 | Mumbai, Maharashtra, India | USD 12.86 M | USD 9.81 M | 45 | |
Multi-brand company and manufacturer of toys | 1995 | Los Angeles, California, United States | – | USD 570.67 M | 680 | |
Internet first brand offering for kid's apparel | 1976 | San Francisco, California, United States | USD 49.07 M | – | – | |
Entertainment group producing and distributing films and TV shows | 1923 | Burbank, California, United States | – | USD 2.57 M | 225,000 | |
Home and personal care products are manufactured and distributed worldwide. | 1887 | Tokyo, Tokyo, Japan | – | USD 434.99 M | 26 |
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Frequently Asked Questions about Fisher-Price
Fisher-Price was founded in 1930.
Fisher-Price is headquartered in East Aurora, United States. It is registered at East Aurora, New York, United States.
Fisher-Price, a Mattel subsidiary, designs and produces educational and interactive toys including dolls, vehicles, and play sets. They focus on developmental play for babies and young children through online sales and retail. Based in various global locations, their products target milestones like sitting up and walking, emphasizing creativity and learning. Products are marketed to parents via e-commerce platforms.
Fisher-Price's top competitors include Epic, Learn With Homer and BrainPOP.
Fisher-Price offers Baby Toys, Dolls and Dollhouses, Cars and Vehicles, and Building Blocks.
Fisher-Price operates through Mattel, Inc..