About Spin Master
Spin Master is a publicly listed company based in Toronto (Canada) founded in 1994. Toys and card games are designed, manufactured, and marketed worldwide. The company has 2,750 employees. Spin Master has completed 13 acquisitions, including Aerobie, Cardinal Industries and Fuggler. Its website spinmaster.com draws about 530 thousand monthly visits. Its focus areas include Consumer Goods, Baby & Kids Products, Toys and Multi-Category.
Company details
Spin Master is a maker of toys and card games. It designs, manufactures and markets consumer products. Its media division Spin Master Entertainment produces television series like Bakugan Battle Brawlers, Little Charmers etc., that are broadcasted over 160 countries. It offers products from more than 30 brands including Star Wars, PAW Patrol, Air Hogs, Aquadoodle, Kinetic Sand, Little Charmers, Rusty Rivets, Zoomer etc. Its products have won numerous awards.
- Headquarters Toronto, Canada
- Employees 2,750
- Stage Public
- SectorsConsumer
- Email••••••••
- Website spinmaster.com
- Social LinkedIn X Facebook
- Legal Name Spin Master Corp
- Annual Revenue$2.15 B (USD)-4.77as on Dec 31, 2025
- Net Profit-$151.55 M (USD)-284.94as on Dec 31, 2025
- EBITDA$329.83 M (USD)-1.07as on Dec 31, 2025
- Latest Funding Round$761.34K (USD), Post-IPO
Aug 2015
- Employee Count2,750
- Investments & AcquisitionsAerobie
& 12 more
Funding Insights of Spin Master
- Total Rounds 1
- Last Round Post-IPO — $761,343
- First Round $761,343
(Aug 2015)
All 1 funding rounds of Spin Master with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2015 | $761,343 | Post-IPO | – | – | – |
People of Spin Master
70 people are tracked at Spin Master (10 in leadership, 12 in board & advisors, 48 in team); the tracked headcount is 2,750.
| Name | Role | Group |
|---|---|---|
Ben Varadi | Director, Executive Vice President and Chief Creative Officer | Leadership |
Margaret Kazimierski | Senior Director, Digital Content | Leadership |
Ana P. | Art Director | Leadership |
Ty Eason | Senior Art Director | Leadership |
Bret Ahmed | Sr. Director Creative Content | Leadership |
Patrick B. McGrath | Art Director | Leadership |
Kris Jackson | SR Creative Director | Leadership |
Nicole Costa | Associate Digital Creative Director | Leadership |
Chris Enderschmidt | Design Director | Leadership |
Karen Chow | Design Director (advanced Concepts Team) | Leadership |
Reginald Fils-aimé | Director | Board & advisors |
Kevin Glass | Director | Board & advisors |
Anton Rabie | Director & Co-Founder | Board & advisors |
Jeffrey I. Cohen | Director | Board & advisors |
Todd Tappin | Director | Board & advisors |
Charles Winograd | Lead Director | Board & advisors |
Christina Miller | Director | Board & advisors |
Reggie Fils-Aime | Director | Board & advisors |
Christi Strauss | Director | Board & advisors |
Michael Blank | Director | Board & advisors |
50 more people are available in the full profile.
Complete people profiles for Spin Master
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
IPO & Listings of Spin Master
Spin Master is a publicly listed company on the TSX with ticker symbol TOY in Canada, operating in the Consumer durables sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date29 Sep 2015
- Listed onOTCMKTS: SNMSF
- Listed entitySpin Master Corp
- Exchange sectorConsumer durables
- ISINCA8485101031
- Share price20.46 CAD (-0.15% on the day) · 2026-10-13
- Market capitalisation2,045,999,908.00 CAD
- Price to earnings28.2
- EPS (diluted, trailing year)-1.18 CAD
- Dividend yield2.34%
- Volume (last session)151,533
Financials of Spin Master
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 2.95B CAD | -207.5M CAD | 451.6M CAD |
| 2024 | 3.10B CAD | 112.2M CAD | 456.5M CAD |
| 2023 | 2.57B CAD | 204.3M CAD | 520.3M CAD |
| 2022 | 2.63B CAD | 340.2M CAD | 476.1M CAD |
| 2021 | 2.56B CAD | 249.0M CAD | 495.2M CAD |
Detailed financial statements for Spin Master
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Spin Master
Spin Master has strategically engaged in corporate development activities, having acquired 13 companies. Notable acquisitions include Aerobie, Cardinal Industries and Fuggler.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Wooden toys and play sets for preschool children are manufactured. | melissaanddoug.com | New York, United States | 1988 | Oct 2023 | $950M | |
Robotics and STEM toys for children are sold online. | hexbug.com | Greenville, United States | 2007 | Jan 2023 | •••• | |
Retailer of cubes and puzzles | rubiks.com | London, United Kingdom | 1974 | Oct 2020 | $50M | |
Fugglers are manufactured by Fuggler in Canada since 2011. | fuggler.com | Canada | 2011 | Jul 2018 | •••• | |
Marketer and distributor of plush toys | gund.com | Edison, United States | 1898 | Mar 2018 | $79.1M | |
Children's entertainment gaming services are provided by Perplexus. | perplexus.net | Kaysville, United States | 2008 | Dec 2017 | $9M | |
Automation equipment and supplies are provided for retail and hospitality. | aerobie.com | Virginia Beach, United States | 1984 | Jul 2017 | •••• | |
Educational toys and games are provided by the Marbles brand. | marblesthebrainstore.com | Chicago, United States | 2008 | Apr 2017 | $2.5M | |
Provider of contract drilling services for oil, gas, and geothermal wells | swimways.com | Virginia Beach, United States | 1994 | Aug 2016 | $85M | |
Educational games for mobile devices are developed by Toca Boca. | tocaboca.com | Stockholm, Sweden | 2010 | Apr 2016 | •••• |
Complete acquisition details for Spin Master
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Spin Master
13 dated milestones of Spin Master across 29 years, from founding to its latest funding, stage changes and deals.
- Founded Spin Master is founded.
- Funding First funding round of $761K.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Toca Boca.
- Acquisition Acquires SwimWays.
- Acquisition Acquires Marbles: The Brain Store.
- Acquisition Acquires Aerobie.
- Acquisition Acquires Perplexus.
- Acquisition Acquires GUND.
- Acquisition Acquires Fuggler.
- Acquisition Acquires Rubik's.
- Acquisition Acquires HEXBUG.
- Acquisition Acquires Melissa & Doug.
Web traffic of Spin Master
The website of Spin Master (spinmaster.com) receives about 530.3K visits a month.
- Monthly visits530.3K
▲ 18.4% vs previous month
Websites whose visitors overlap most with Spin Master. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mastermindtoys.com | 100% | 444.8K | #81,563 | View details | |
toynewsi.com | toynewsi.com | 91% | #85,292 | – | |
toyhabits.com | toyhabits.com | 91% | #313,525 | – | |
brickbuilder.com.au | brickbuilder.com.au | 91% | #4,402,754 | – | |
frikipolis.com | frikipolis.com | 91% | #357,737 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 25 similar websites and full traffic analytics for Spin Master
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 25 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Spin Master
Complete news archive for Spin Master
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Frequently Asked Questions about Spin Master
Spin Master was founded in 1994 and raised its 1st funding round 21 years after it was founded.
Spin Master is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Spin Master has 2,750 employees.
Annual revenue of Spin Master is $2.15B as on Dec 31, 2025.
Spin Master is a maker of toys and card games. It designs, manufactures and markets consumer products. Its media division Spin Master Entertainment produces television series like Bakugan Battle Brawlers, Little Charmers etc., that are broadcasted over 160 countries. It offers products from more than 30 brands including Star Wars, PAW Patrol, Air Hogs, Aquadoodle, Kinetic Sand, Little Charmers, Rusty Rivets, Zoomer etc. Its products have won numerous awards.
Yes, Spin Master is publicly traded on TSX under the ticker symbol TOY.
Spin Master has made 13 acquisitions, including Aerobie, Cardinal Industries, and Fuggler.
The website of Spin Master receives about 530 thousand visits a month.