About Melissa & Doug
Melissa & Doug is a Consumer company based in New York (United States) founded in 1988 by Melissa Bernstein and Doug Bernstein, and was acquired by Spin Master in October 2023. Wooden toys and play sets for preschool children are manufactured. Its chief executive, as recorded, is Doug Bernstein. Its website melissaanddoug.com draws about 379 thousand monthly visits. Melissa & Doug offers products and services including Wooden Toys and Puzzles. Its focus areas include Consumer Goods, Baby & Kids Products, Toys and Multi-Category. Its legal entity is Melissa & Doug, Inc.
Company details
Manufacturer of wooden toys and play sets for preschool children. The company designs and produces a variety of products focused on developmental skills through play. Product categories include pretend play items like kitchens and food sets, learning toys emphasizing colors, shapes, and numbers, puzzles, arts and crafts materials, and vehicles and trains. The toys are intended to encourage imaginative play and learning in young children.
- Headquarters New York, United States
- Founders Melissa Bernstein, Doug Bernstein
- Stage Acquired
- SectorsConsumer
- Website category Lifestyle · Childcare
- Website melissaanddoug.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Berkshire Partners (Dec 2010)
- Legal Name Melissa & Doug, Inc
- InvestorsSpin Master
& 2 more
- Acquired by
Products & Services of Melissa & Doug
Melissa & Doug offers a comprehensive portfolio of products and services, including Wooden Toys and Puzzles.
Toys made from wood are supplied to promote learning and imaginative play among children
Puzzles are offered to enhance cognitive skills and match children's interests and abilities
Apps and channels of Melissa & Doug
its YouTube channel Melissa & Doug has 123K subscribers and 30 videos.
Videos from Melissa & Doug
The most watched videos on Melissa & Doug's YouTube channel, Melissa & Doug (123K subscribers). Click a video to play it here.
More on Melissa & Doug.
Funding Insights of Melissa & Doug
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Melissa Doug with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2017 | Private Equity Round | – | – |
3 investors in total: 3 institutional.
Investors in Melissa & Doug
Melissa & Doug has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Spin Master, AEA Investors and Berkshire Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity and debt firm focused on mid-market companies | aeainvestors.com | New York, United States | ||
Private equity investments are directed toward growth-stage companies. | berkshirepartners.com | Boston, United States | ||
Toys and card games are designed, manufactured, and marketed worldwide. | 1994 | spinmaster.com | Toronto, Canada |
Investor details for Melissa Doug
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Melissa & Doug
48 people are tracked at Melissa & Doug (16 in leadership, 32 in team).
| Name | Role | Group |
|---|---|---|
Melissa Bernstein | Co-Founder | Leadership |
Doug Bernstein | Co-Founder & CEO | Leadership |
Fernando Merce | CEO | Leadership |
Fernando Mercé | CEO | Leadership |
Michael Monteleone | Global Vice President Of Marketing | Leadership |
Elizabeth Boudreau (Bednarek) | Senior Director, Customer Marketing | Leadership |
Raja Shankar Mba, Llm | Vp, Global Head Of Digital Technology | Leadership |
Susan Matluck Westphal | Chief Counsel | Leadership |
Stephen Hanaway | Director Of Operations | Leadership |
Jim McIntyre | Creative Director, Packaging | Leadership |
Melissa R. Holmes | Director - Creative Marketing | Leadership |
Edmund Young Jr | Vice President Of Sales, Target, Channel & Independent Specialty | Leadership |
Holly G. | Marketing Director | Leadership |
Rebecca Cartwright Wardlow | Chief Transformation & ERP Officer | Leadership |
Bazil Grabovsky | Head Of ERP Transformation Sales | Leadership |
Jessica Kuring | Director, Consumer Relationship Marketing | Leadership |
Olga Duclaux | National Account Manager For Target | Team |
Dan Zheng | Wood Material Compliance | Team |
Beth Carretta | Designer | Team |
Austin Britt | Supply Chain Manager | Team |
28 more people are available in the full profile.
Complete people profiles for Melissa & Doug
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Melissa & Doug
4 dated milestones of Melissa & Doug across 35 years, from founding to its latest funding, stage changes and deals.
- Founded Melissa & Doug is founded.
- Exit Acquired by Berkshire Partners.
- Funding First funding round.
- Exit Acquired by Spin Master.
Web traffic of Melissa & Doug
The website of Melissa & Doug (melissaanddoug.com) receives about 379.1K visits a month and ranks #75,918 among all websites worldwide, #3,779 in Childcare.
- Monthly visits379.1K
▼ 41.5% vs previous month
- Unique visitors388.8K
per month
- Global rank#75,918
among all websites
- Category rank#3,779
Lifestyle · Childcare
- Bounce rate48%
- Pages per visit2.9
- Average visit1 min 42 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with Melissa & Doug. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| fatbraintoys.com | 100% | 371.7K | #36,056 | View details | |
| manhattantoy.com | 99% | 54K | #531,409 | View details | |
| toysrus.com | 90% | 425.7K | #70,393 | View details | |
plantoys.com | plantoys.com | 85% | #494,400 | – | |
littletikes.com | littletikes.com | 82% | #193,197 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Melissa & Doug
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Baby & Kids Products
3 companies that operate in the same segment as Melissa & Doug (Baby & Kids Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Toys and games are designed, manufactured, and marketed worldwide. | 1945 | El Segundo, California, United States | USD 5.35 B | 34,000 | ||
Healthcare solutions are provided by Johnson & Johnson globally. | 1886 | New Brunswick, New Jersey, United States | USD 94.18 B | 139,800 | ||
Multi-brand company and manufacturer of toys | 1995 | Los Angeles, California, United States | USD 570.67 M | 680 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Melissa & Doug
Complete news archive for Melissa Doug
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Melissa & Doug
Melissa & Doug was founded in 1988 and raised its 1st funding round 29 years after it was founded.
Melissa & Doug is headquartered in New York, United States. It is registered at New York, New York, United States.
Doug Bernstein is the CEO of Melissa & Doug, as recorded in our data. They have also founded this company.
Manufacturer of wooden toys and play sets for preschool children. The company designs and produces a variety of products focused on developmental skills through play. Product categories include pretend play items like kitchens and food sets, learning toys emphasizing colors, shapes, and numbers, puzzles, arts and crafts materials, and vehicles and trains. The toys are intended to encourage imaginative play and learning in young children.
Melissa & Doug offers Wooden Toys and Puzzles.
Melissa & Doug has 3 investors. Key investors include Spin Master, AEA Investors, and Berkshire Partners.
Melissa & Doug operates through Melissa & Doug, Inc.
Yes. Melissa & Doug was acquired by Berkshire Partners in December 2010.
The website of Melissa & Doug receives about 379 thousand visits a month and ranks #75,918 among all websites worldwide.