About Fat Brain Toys
Fat Brain Toys is a Consumer company based in Omaha (United States) founded in 2002 by Karen Carson, and was acquired by Tomy in October 2020. Educational toys and games are retailed through multiple channels. Fat Brain Toys has completed 1 acquisition, including Surprise Ride. Its website fatbraintoys.com draws about 372 thousand monthly visits. Its focus areas include Retail, Mom & Baby Care, Commerce and Toys. Its competitors include PlayMonster, YoYo.com and Tiny Earth Toys; 2 of its 3 listed competitors have raised funding.
Company details
Fat Brain Toys was established in 2002 in Omaha, United States, within the educational toys sector. Operations are conducted across four sales channels: online retail, brick-and-mortar stores, direct mail catalogs, and wholesale distribution. A range of educational toys, games, and gifts for boys and girls is offered to support developmental play.
- Headquarters Omaha, United States
- Founders Karen Carson
- Stage Acquired
- SectorsConsumer
- Website category Lifestyle · Childcare
- Website fatbraintoys.com
- Social LinkedIn X Facebook
- Acquired by Tomy (Oct 2020)
Funding Insights of Fat Brain Toys
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Fat Brain Toys with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2015 | Private Equity Round | – | Winona Capital | – |
2 investors in total: 2 institutional.
Investors in Fat Brain Toys
Fat Brain Toys has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include TOMY and Winona Capital Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Winona Capital Management is engaged in building consumer brands. | winonacapital.com | Chicago, United States | ||
Baby products and toys are designed and manufactured by Tomy. | 1924 | tomy.com | Tokyo, Japan |
Investor details for Fat Brain Toys
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People of Fat Brain Toys
18 people are tracked at Fat Brain Toys (5 in leadership, 13 in team).
| Name | Role | Group |
|---|---|---|
Karen Carson | Co-Founder | Leadership |
Adam Carson | Director Of Product Innovation | Principal Designer | Inventor | Leadership |
Jeff Jackson | Executive Vice President | Leadership |
Mark Carson | President & Co-Founder | Leadership |
Carol Franksen | Director Of Marketing And Brand | Leadership |
Kyle Gutzmann | Senior Product Design Engineer | Team |
Keith Boyd | Assistant Manager | Team |
Kyle Newman | Web Designer | Team |
Robyn Roberts | Customer Care | Team |
Dianne Bianco | Senior Customer Service And Trainer | Team |
Paige Vinkenberg | Digital Marketing Manager | Team |
Sofia Loveland | Retail Salesperson | Team |
Jess Norman | Packaging Designer | Team |
Blake Donelan | Video Producer | Team |
Jasive Fernandez | Diseñador Gráfico | Team |
Yuli Xu (Milk) | Project Manager | Team |
Becky Farho Killian | Customer Service Manager | Team |
Ben Placzek | Photographer | Team |
Complete people profiles for Fat Brain Toys
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Investments & Acquisitions by Fat Brain Toys
Fat Brain Toys has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Surprise Ride.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Monthly activity boxes for children aged 6-11 are curated. | surpriseride.com | Omaha, United States | 2012 | Nov 2018 | •••• |
Complete acquisition details for Fat Brain Toys
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Timeline of Fat Brain Toys
4 dated milestones of Fat Brain Toys across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Fat Brain Toys is founded.
- Funding First funding round.
- Acquisition Acquires Surprise Ride.
- Exit Acquired by Tomy.
Competitors of Fat Brain Toys
Fat Brain Toys has 3 listed competitors in our database, 2 of them funded. They include PlayMonster, YoYo.com and Tiny Earth Toys.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| playmonster.com | 1985 | Beloit, United States | Entertainment products for kids and adults are retailed by PlayMonster. | |||
| yoyo.com | 2011 | Jersey, United States | $5M | Toys are retailed online by YoYo.com platform. | ||
| tinyearthtoys.com | 2020 | Durham, United States | $3.38M | 12 | Toys for children are provided via an online platform. |
Detailed competitors of Fat Brain Toys
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Web traffic of Fat Brain Toys
The website of Fat Brain Toys (fatbraintoys.com) receives about 371.7K visits a month and ranks #36,056 among all websites worldwide, #1,733 in Childcare.
- Monthly visits371.7K
▼ 73.3% vs previous month
- Unique visitors882.7K
per month
- Global rank#36,056
among all websites
- Category rank#1,733
Lifestyle · Childcare
- Bounce rate55%
- Pages per visit3.5
- Average visit2 min 46 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with Fat Brain Toys. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| melissaanddoug.com | 100% | 379.1K | #75,918 | View details | |
ebeanstalk.com | ebeanstalk.com | 94% | – | ||
| growingtreetoys.com | 94% | #1,286,620 | View details | ||
| backtobasicstoys.com | 91% | View details | |||
| youngexplorers.com | 86% | 33.3K | #987,066 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Fat Brain Toys
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Fat Brain Toys (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Fat Brain Toys
Complete news archive for Fat Brain Toys
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Frequently Asked Questions about Fat Brain Toys
Fat Brain Toys was founded in 2002 and raised its 1st funding round 13 years after it was founded.
Fat Brain Toys is headquartered in Omaha, United States. It is registered at Omaha, Nebraska, United States.
Fat Brain Toys was established in 2002 in Omaha, United States, within the educational toys sector. Operations are conducted across four sales channels: online retail, brick-and-mortar stores, direct mail catalogs, and wholesale distribution. A range of educational toys, games, and gifts for boys and girls is offered to support developmental play.
Fat Brain Toys's top competitors include PlayMonster, YoYo.com and Tiny Earth Toys.
Fat Brain Toys has made 1 acquisition, including Surprise Ride.
Fat Brain Toys has 2 investors. Key investors include TOMY, and Winona Capital Management.
Yes. Fat Brain Toys was acquired by Tomy in October 2020.
The website of Fat Brain Toys receives about 372 thousand visits a month and ranks #36,056 among all websites worldwide.