About PlayMonster
PlayMonster is a Consumer company based in Beloit (United States) founded in 1985 by Bryce Patch and Francis Patch, and was acquired by Audax Private Equity in November 2018. Entertainment products for kids and adults are retailed by PlayMonster. PlayMonster has completed 5 acquisitions, including Ann Williams Group, Automoblox and Interplay UK. Its website playmonster.com draws about 80 thousand monthly visits. PlayMonster offers products and services including Five Crowns, Spirograph, LOOPDEDOO, and Farkle. Its focus areas include Retail, Mom & Baby Care, Commerce and Toys. Its legal entity is PlayMonster Group LLC. Its competitors include YoYo.com, Tiny Earth Toys and BrickLink; 2 of its 3 listed competitors have raised funding.
Company details
PlayMonster (formerly Patch) is a retailer of entertainment products for kids and adults. It offers games, childrens puzzles, toys, teaching tools, etc. It has won awards for its toys and products such as My Fairy Garden Magical Cottage, Roominate, etc. It offers products of multiple brands such as Automoblox, Farkle, Lauri, Mirari, etc. It sells through offline stores and its own web store.
- Headquarters Beloit, United States
- Founders Bryce Patch, Francis Patch
- Stage Acquired
- SectorsConsumer
- Website playmonster.com
- Social LinkedIn X Facebook Instagram
- Acquired by Audax Private Equity (Nov 2018)
- Legal Name Playmonster Group Llc
- Latest Funding Round$40M (USD), Debt – Conventional
Jul 2022
- InvestorsMB Financial Bank
& 4 more
- Investments & AcquisitionsAnn Williams Group
& 4 more
- Acquired by
Products & Services of PlayMonster
PlayMonster offers a comprehensive portfolio of products and services, including Five Crowns, Spirograph, LOOPDEDOO, and Farkle.
Award-winning card game for strategic family play
Tool for creating geometric drawings and designs
Spinning loom kit for making bracelets
Dice-based game for fun and competitive play
Apps and channels of PlayMonster
PlayMonster publishes 1 mobile app with over 10K+ downloads.
Funding Insights of PlayMonster
- Total Rounds 3
- Last Round Debt – Conventional — $40M
- Investors Count 3
All 3 funding rounds of PlayMonster with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2022 | $40M | Debt – Conventional | – | – | |
| Dec 2016 | $23.5M | Debt – Conventional | – | – | |
| Jun 2014 | Private Equity Round | – | – |
5 investors in total: 5 institutional.
Investors in PlayMonster
PlayMonster has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include MB Financial Bank, Ares Commercial Finance and Balance Point Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Balance Point Capital is engaged in providing flexible capital solutions. | 2007 | balancepointcapital.com | Westport, United States | |
Topspin Consumer Partners is engaged in private equity investments focused on consumer brands. | topspincp.com | Mamaroneck, USA | ||
Private equity investments in middle market companies across North America. | audaxprivateequity.com | |||
Provides financing solutions like loans and credit facilities to middle-market companies. | 2016 | arescommercialfinance.com | New York, United States | |
Commercial banking services are provided in the United States. | 1911 | mbfinancial.com | Chicago, United States |
Investor details for PlayMonster
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of PlayMonster
27 people are tracked at PlayMonster (10 in leadership, 17 in team).
| Name | Role | Group |
|---|---|---|
Bryce Patch | Co-Founder | Leadership |
Francis Patch | Co-Founder & Chairman | Leadership |
Bob Wann | Chief Play Monster | Leadership |
Jason Rowland | IT Director | Leadership |
Matt Gilbertson | Director Of Finance | Leadership |
Bryan Margner | Chief Financial Officer | Leadership |
Rebecca Kirschner Brown | Director Of National Accounts | Leadership |
Rich Rooney | Chief Operations & Logistics Officer | Leadership |
Annie Reyna Cook | Vice President I Project Management & Procurement | Leadership |
Gary Aigner | Chief Design Officer | Leadership |
Johnny Lopes | Visual Communications Manager | Team |
Katherine Lopez | Brand Manager | Team |
Christi Bickford | Consumer & Community Relations Specialist | Team |
Jt Nejedlo | Brand Manager | Team |
Katy Rand | Senior Creative Manager | Team |
Sarah Person | Senior Marketing Communications Manager | Team |
Chloe Flynn | Global Brand Marketing | Team |
Jay Hubble | Senior Product Designer | Team |
Dave Trentman | Contractor Playmonster Games | Team |
Michael Lohff | Controller | Team |
7 more people are available in the full profile.
Complete people profiles for PlayMonster
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by PlayMonster
PlayMonster has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include Ann Williams Group, Automoblox and Interplay UK.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Designer and manufacturer of art and craft products | annwilliamsgroup.com | Detroit, United States | 2007 | Jun 2021 | •••• | |
Toys and games for children and families are manufactured. | kahootztoys.com | Ann Arbor, United States | 2012 | Nov 2019 | •••• | |
Steel building constructions and insulated pipe systems are manufactured. | interplayuk.com | Slough, United Kingdom | 1993 | May 2018 | •••• | |
Manufacturer & distributor of toy cars | automoblox.com | Dover, United States | 2004 | Sep 2016 | •••• | |
Provider of online toto slot games with bonuses and fast withdrawals | roominatetoy.com | Mountain View, United States | 2012 | Jan 2016 | •••• |
Complete acquisition details for PlayMonster
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of PlayMonster
10 dated milestones of PlayMonster across 37 years, from founding to its latest funding, stage changes and deals.
- Founded PlayMonster is founded.
- Funding First funding round.
- Exit Acquired by Topspin Consumer Partners.
- Acquisition Acquires Roominate Toy.
- Acquisition Acquires Automoblox.
- Acquisition Acquires Interplay UK.
- Exit Acquired by Audax Private Equity.
- Acquisition Acquires Kahootz Toys.
- Acquisition Acquires Ann Williams Group.
- Funding Latest funding round, Debt – Conventional, of $40.0M.
Competitors of PlayMonster
PlayMonster has 3 listed competitors in our database, 2 of them funded. They include YoYo.com, Tiny Earth Toys and BrickLink.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yoyo.com | 2011 | Jersey, United States | $5M | Toys are retailed online by YoYo.com platform. | ||
| tinyearthtoys.com | 2020 | Durham, United States | $3.38M | 12 | Toys for children are provided via an online platform. | |
| bricklink.com | 2000 | Irvine, United States | 15 | Online marketplace offering LEGO set |
Detailed competitors of PlayMonster
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of PlayMonster
The website of PlayMonster (playmonster.com) receives about 80.3K visits a month.
- Monthly visits80.3K
▲ 31% vs previous month
Websites whose visitors overlap most with PlayMonster. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
silverlit.com | silverlit.com | 100% | #787,761 | – | |
maziply.com | maziply.com | 98% | #896,878 | – | |
| amazon.com | 60% | 2.7B | #9 | View details | |
setgame.com | setgame.com | 56% | #824,793 | – | |
vtechkids.com | vtechkids.com | 39% | #177,544 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for PlayMonster
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as PlayMonster (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Playmonster
Complete news archive for PlayMonster
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about PlayMonster
PlayMonster was founded in 1985 and raised its 1st funding round 29 years after it was founded.
PlayMonster is headquartered in Beloit, United States. It is registered at Beloit, Wisconsin, United States.
PlayMonster (formerly Patch) is a retailer of entertainment products for kids and adults. It offers games, childrens puzzles, toys, teaching tools, etc. It has won awards for its toys and products such as My Fairy Garden Magical Cottage, Roominate, etc. It offers products of multiple brands such as Automoblox, Farkle, Lauri, Mirari, etc. It sells through offline stores and its own web store.
PlayMonster's top competitors include YoYo.com, Tiny Earth Toys and BrickLink.
PlayMonster offers Five Crowns, Spirograph, LOOPDEDOO, and Farkle.
PlayMonster has made 5 acquisitions, including Ann Williams Group, Automoblox, and Interplay UK.
PlayMonster has 5 investors. Key investors include MB Financial Bank, Ares Commercial Finance, Balance Point Capital, Topspin Consumer Partners, and Audax Private Equity.
PlayMonster operates through Playmonster Group Llc.
Yes. PlayMonster was acquired by Audax Private Equity in November 2018.
Yes. PlayMonster publishes Five Crowns Solitaire, with over 10,000 downloads.