About BrickLink
BrickLink is a Consumer company based in Irvine (United States) founded in 2000 by Dan Jezek, and was acquired by LEGO in November 2019. Online marketplace offering LEGO set. The company has 15 employees. Its website bricklink.com draws about 11.3 million monthly visits. BrickLink offers products and services including BrickLink Marketplace and Studio Software. Its focus areas include Retail, Mom & Baby Care, Commerce and Toys. Its legal entity is BRICKLINK CORPORATION. Its competitors include PlayMonster, Giggle and Kids II; 1 of its 3 listed competitors has raised funding.
Company details
BrickLink was established in 2000 and is headquartered in Irvine, United States. An online platform is operated for the buying and selling of new and used LEGO parts, minifigures, and sets. Access to the full LEGO catalog is provided for searches, and users are enabled to create their own stores. The marketplace functions within the toy retail sector, focusing on LEGO enthusiasts and collectors.
- Headquarters Irvine, United States
- Employees 15
- Founders Dan Jezek
- Stage Acquired
- SectorsConsumer
- Website category Games
- Email••••••••
- Website bricklink.com/v2/main.page
- Social LinkedIn X Facebook
- Acquired by LEGO (Nov 2019)
- Legal Name Bricklink Corporation
Products & Services of BrickLink
BrickLink offers a comprehensive portfolio of products and services, including BrickLink Marketplace and Studio Software.
Platform for buying and selling LEGO items online.
Software for building, rendering, and validating LEGO creations.
Funding Insights of BrickLink
- Total Rounds 1
- Last Round Debt – Conventional — $99,266
- First Round $99,266
(Dec 2021)
- Investors Count 1
All 1 funding rounds of BrickLink with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2021 | $99,266 | Debt – Conventional | – | – |
3 investors in total: 3 institutional.
Investors in BrickLink
BrickLink has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include LEGO, Northern Powerhouse Investment Fund and NXMH.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private debt is extended to early-stage companies and SMEs. | npif.co.uk | Sheffield, United Kingdom | ||
Provides patient capital to entrepreneurial teams in consumer and cryptocurrency spaces across Europe. | 2006 | nxmh.com | Brussels, Belgium | |
Developer, producer, marketer, and retailer of play materials | 1932 | lego.com | Billund, Denmark |
Investor details for BrickLink
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of BrickLink
1 people are tracked at BrickLink (1 in leadership); the tracked headcount is 15.
| Name | Role | Group |
|---|---|---|
Dan Jezek | Founder | Leadership |
Complete people profiles for BrickLink
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- Full employee list
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Competitors of BrickLink
BrickLink has 3 listed competitors in our database, 1 of them funded. They include PlayMonster, Giggle and Kids II.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| playmonster.com | 1985 | Beloit, United States | Entertainment products for kids and adults are retailed by PlayMonster. | |||
| giggle.com | 2003 | New York, United States | $77.41M | 90 | Baby care products are retailed multichannel by Giggle. | |
| kids2.com | 1969 | Atlanta, United States | 214 | Baby care products are retailed online by Kids II. |
Detailed competitors of BrickLink
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of BrickLink
The website of BrickLink (bricklink.com) receives about 11.3M visits a month and ranks #3,043 among all websites worldwide, #133 in Games.
- Monthly visits11.3M
▲ 23.3% vs previous month
- Unique visitors1.7M
per month
- Global rank#3,043
among all websites
- Category rank#133
Games · Games
- Bounce rate23%
- Pages per visit16.6
- Average visit7 min 49 sec
- DevicesDesktop 49% · Mobile 51%
Websites whose visitors overlap most with BrickLink. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| brickowl.com | 100% | 1.5M | #28,189 | View details | |
| lego.com | 94% | 63M | #458 | View details | |
bricknet.com.au | bricknet.com.au | 79% | – | ||
firestartoys.com | firestartoys.com | 77% | #99,641 | – | |
brothers-brick.com | brothers-brick.com | 76% | #137,024 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for BrickLink
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as BrickLink (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Bricklink
Complete news archive for BrickLink
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Frequently Asked Questions about BrickLink
BrickLink was founded in 2000 and raised its 1st funding round 21 years after it was founded.
BrickLink is headquartered in Irvine, United States. It is registered at Irvine, California, United States.
BrickLink has 15 employees.
BrickLink was established in 2000 and is headquartered in Irvine, United States. An online platform is operated for the buying and selling of new and used LEGO parts, minifigures, and sets. Access to the full LEGO catalog is provided for searches, and users are enabled to create their own stores. The marketplace functions within the toy retail sector, focusing on LEGO enthusiasts and collectors.
BrickLink's top competitors include PlayMonster, Giggle and Kids II.
BrickLink offers BrickLink Marketplace and Studio Software.
BrickLink has 3 investors. Key investors include LEGO, Northern Powerhouse Investment Fund, and NXMH.
BrickLink operates through Bricklink Corporation.
Yes. BrickLink was acquired by LEGO in November 2019.
The website of BrickLink receives about 11.3 million visits a month and ranks #3,043 among all websites worldwide.