BrickLink

Irvine, United States Founded: 2000 • Age: 26 yrs Acquired By LEGO
Online marketplace offering LEGO set
Annual revenue - Latest available
Total funding - 1 rounds
Employees 15 Tracked headcount
Investors 3 Known backers
Products 2 Services tracked
Competitors 9 Brand Intelligence

About BrickLink

BrickLink is a company based in Irvine (United States) founded in 2000 by Dan Jezek was acquired by LEGO in November 2019. The company has 15 employees as of December 31, 2022. BrickLink offers products and services including BrickLink Marketplace and Studio Software. BrickLink operates in a competitive market with competitors including PlayMonster, Giggle, Kids II, Maisonette and YoYo.com, among others.

  • Headquarter Irvine, United States
  • Employees 15 as on 31 Dec, 2022
  • Founders Dan Jezek
  • Sectors
    Consumer
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Bricklink Corporation
Operational Areas
Consumer → Baby, Parenting & Pet Care Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Latest Funding Round
    $99.27 K (USD), Debt – Conventional

    Dec 20, 2021

  • Investors
    LEGO

    & 2 more

  • Employee Count
    15

    as on Dec 31, 2022

  • Acquired by
    LEGO

    & 1 more

    (Nov 28, 2019)

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Products & Services of BrickLink

BrickLink offers a comprehensive portfolio of products and services, including BrickLink Marketplace and Studio Software.

Product name locked
Category locked
Primary

Platform for buying and selling LEGO items online.

Product name locked
Category locked
Locked

Software for building, rendering, and validating LEGO creations.

Funding Insights of BrickLink

Investors in BrickLink

BrickLink has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include LEGO, Northern Powerhouse Investment Fund and NXMH.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Private debt is extended to early-stage companies and SMEs.
Locked Locked Locked
Provides patient capital to entrepreneurial teams in consumer and cryptocurrency spaces across Europe.
Locked Locked Locked
Developer, producer, marketer, and retailer of play materials
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Investor details for BrickLink

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  • Investor domains
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  • Participation history

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Investments & Acquisitions by BrickLink

Investments
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Investment portfolio details for BrickLink

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  • Transaction dates
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Financial Statements - BrickLink

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Detailed financials for BrickLink

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  • Profit trends
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Bricklink Comparisons

BrickLink Primary company
Description
Online marketplace offering LEGO set
Location
Irvine, United States
Founded Year
2000
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
15
As of 2022
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Peer comparison for BrickLink

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
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Competitors of BrickLink

BrickLink operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PlayMonster, Giggle, Kids II, Maisonette and YoYo.com, among others.

Company Name Domain Founded year HQ Location Description
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Entertainment products for kids and adults are retailed by PlayMonster.
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Baby care products are retailed multichannel by Giggle.
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Baby care products are retailed online by Kids II.
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Curated luxury products for babies and kids are sold online.
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Toys are retailed online by YoYo.com platform.
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Detailed competitors of BrickLink

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Latest news on Bricklink

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Complete news archive for BrickLink

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  • Older coverage
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Frequently Asked Questions about BrickLink

BrickLink was founded in 2000 and raised its 1st funding round 21 years after it was founded.

BrickLink is headquartered in Irvine, United States. It is registered at Irvine, California, United States.

As of Dec 31, 2022, the latest employee count at BrickLink is 15.

BrickLink was established in 2000 and is headquartered in Irvine, United States. An online platform is operated for the buying and selling of new and used LEGO parts, minifigures, and sets. Access to the full LEGO catalog is provided for searches, and users are enabled to create their own stores. The marketplace functions within the toy retail sector, focusing on LEGO enthusiasts and collectors.

BrickLink's top competitors include PlayMonster, Maisonette and Giggle.

BrickLink offers BrickLink Marketplace and Studio Software.

BrickLink has 3 investors. Key investors include LEGO, Northern Powerhouse Investment Fund, and NXMH.

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