About BrickLink
BrickLink is a company based in Irvine (United States) founded in 2000 by Dan Jezek was acquired by LEGO in November 2019.. The company has 15 employees as of December 31, 2022. BrickLink offers products and services including BrickLink Marketplace and Studio Software. BrickLink operates in a competitive market with competitors including PlayMonster, Giggle, Kids II, Maisonette and YoYo.com, among others.
- Headquarter Irvine, United States
- Employees 15 as on 31 Dec, 2022
- Founders Dan Jezek
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name Bricklink Corporation
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Products & Services of BrickLink
BrickLink offers a comprehensive portfolio of products and services, including BrickLink Marketplace and Studio Software. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for buying and selling LEGO items online.
Software for building, rendering, and validating LEGO creations.
Funding Insights of BrickLink
- Total Funding Total Funding
- Total Rounds 1
- Last Round Debt – Conventional — $99,266
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First Round
First Round
(20 Dec 2021)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Dec, 2021 | Amount | Debt – Conventional - BrickLink | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in BrickLink
BrickLink has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include LEGO, Northern Powerhouse Investment Fund and NXMH. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private debt is extended to early-stage companies and SMEs.
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Provides patient capital to entrepreneurial teams in consumer and cryptocurrency spaces across Europe.
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Developer, producer, marketer, and retailer of play materials
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by BrickLink
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - BrickLink
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Bricklink Comparisons
Competitors of BrickLink
BrickLink operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PlayMonster, Giggle, Kids II, Maisonette and YoYo.com, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Entertainment products for kids and adults are retailed by PlayMonster.
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| domain | founded_year | HQ Location |
Baby care products are retailed multichannel by Giggle.
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| domain | founded_year | HQ Location |
Baby care products are retailed online by Kids II.
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| domain | founded_year | HQ Location |
Curated luxury products for babies and kids are sold online.
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| domain | founded_year | HQ Location |
Toys are retailed online by YoYo.com platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Bricklink
Frequently Asked Questions about BrickLink
When was BrickLink founded?
BrickLink was founded in 2000 and raised its 1st funding round 21 years after it was founded.
Where is BrickLink located?
BrickLink is headquartered in Irvine, United States. It is registered at Irvine, California, United States.
How many employees does BrickLink have?
As of Dec 31, 2022, the latest employee count at BrickLink is 15.
What does BrickLink do?
BrickLink was established in 2000 and is headquartered in Irvine, United States. An online platform is operated for the buying and selling of new and used LEGO parts, minifigures, and sets. Access to the full LEGO catalog is provided for searches, and users are enabled to create their own stores. The marketplace functions within the toy retail sector, focusing on LEGO enthusiasts and collectors.
Who are the top competitors of BrickLink?
BrickLink's top competitors include PlayMonster, Maisonette and Giggle.
What products or services does BrickLink offer?
BrickLink offers BrickLink Marketplace and Studio Software.
Who are BrickLink's investors?
BrickLink has 3 investors. Key investors include LEGO, Northern Powerhouse Investment Fund, and NXMH.
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