About Giggle
Giggle is a Consumer company based in New York (United States) founded in 2003. Baby care products are retailed multichannel by Giggle. Giggle has raised $77.41 million across 9 funding rounds. The company has 90 employees. Giggle has completed 2 acquisitions, including Right Start and The Cradle. Its focus areas include Retail, Mom & Baby Care, Commerce and Multi Category. Its legal entity is GIGGLE, INC. Its competitors include Kids II, Maisonette and Burt's Bees Baby; 2 of its 3 listed competitors have raised funding.
Company details
Giggle operates as a multichannel retailer of baby care products. It operates as an online retailer; owns and operates retail stores, and provides its products through its catalog business. The companys products include furniture, gear, clothing, toys, bedding, baby care, and more helping new parents and to be parents. It acquired The Cradle in Feb 2010. Giggle has its own line of baby products, giggle Better Basics; its pregnancy site, giggleGLOW; its content site, giggleGAB; and its charitable programs, The Great giggle Giveback and with the Worldwide Orphans Foundation. The company acquired RightStart, a baby gear and apparel retailer in Feb 2016.
- Headquarters New York, United States
- Employees 90
- SectorsConsumer
- Email••••••••
- Website giggle.com
- Social LinkedIn X Facebook
- Legal Name Giggle, Inc.
- Total Equity Funding$77.41M (USD)
in 9 rounds
- Latest Funding Round$8.14M (USD), Series D
Feb 2016
- Employee Count90
- Investments & AcquisitionsRight Start
& 1 more
Funding Insights of Giggle
Giggle has successfully raised a total of $77.41M across 9 strategic funding rounds. The most recent funding activity was a Series D round of $8.14 million completed in February 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $77.41M
- Total Rounds 9
- Last Round Series D — $8.14M
- First Round $9.89M
(Feb 2007)
All 9 funding rounds of Giggle with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2016 | $8.14M | Series D | – | – | – |
| Mar 2015 | $8.81M | Series D | – | – | – |
| Oct 2012 | $7.04M | Series D | – | – | – |
| Jun 2011 | $14.34M | Series D | – | – | – |
| Nov 2010 | $4.18M | Series C | – | – | – |
| Jun 2010 | $5M | Series C | – | – | – |
| Feb 2008 | $15M | Series C | – | – | – |
| Jun 2007 | $5M | Series B | – | – | – |
| Feb 2007 | $9.89M | Series B | – | – | – |
People of Giggle
5 people are tracked at Giggle (2 in leadership, 3 in team); the tracked headcount is 90.
| Name | Role | Group |
|---|---|---|
Gauravjit Kochhar | Director | Leadership |
George Heppe | President/Founder | Leadership |
Alexandra Molina | Sales Captain/Sales Manager | Team |
Ellen Chin | Team Lead | Team |
David Alejandro | Lead Member Brand Experience | Team |
Complete people profiles for Giggle
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- Team structure
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Investments & Acquisitions by Giggle
Giggle has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Right Start and The Cradle.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Retailer of baby gear | rightstart.com | Denver, United States | 1985 | Feb 2016 | •••• | |
News portal page focused on providing pregnancy life information | thecradle.com | Los Angeles, United States | 2017 | Feb 2010 | •••• |
Complete acquisition details for Giggle
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Giggle
5 dated milestones of Giggle across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Giggle is founded.
- Funding First funding round of $9.9M.
- Acquisition Acquires The Cradle.
- Funding Latest funding round, Series D, of $8.1M.
- Acquisition Acquires Right Start.
Competitors of Giggle
Giggle has 3 listed competitors in our database, 2 of them funded. They include Kids II, Maisonette and Burt's Bees Baby.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kids2.com | 1969 | Atlanta, United States | 214 | Baby care products are retailed online by Kids II. | ||
| maisonette.com | 2016 | New York, United States | $49.28M | Curated luxury products for babies and kids are sold online. | ||
| burtsbeesbaby.com | 2011 | Fairfield, United States | $7.65M | Organic cotton children's clothing and accessories are retailed. |
Detailed competitors of Giggle
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Giggle
The website of Giggle (giggle.com) receives about 2.5K visits a month.
- Monthly visits2.5K
▼ 12.8% vs previous month
Websites whose visitors overlap most with Giggle. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| buybuybaby.com | 100% | 6.7K | #2,970,002 | View details | |
| babyearth.com | 100% | 4.9K | #4,137,073 | View details | |
| rightstart.com | 100% | View details | |||
albeebaby.com | albeebaby.com | 100% | #112,005 | – | |
modernnursery.com | modernnursery.com | 99% | #564,627 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 25 similar websites and full traffic analytics for Giggle
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- 25 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Giggle (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Frequently Asked Questions about Giggle
Giggle was founded in 2003 and raised its 1st funding round 4 years after it was founded.
Giggle is headquartered in New York, United States. It is registered at New York, New York, United States.
Giggle is a funded company, having raised a total of $77.41M across 9 funding rounds to date. The company's 1st funding round was a Series B of $9.89M, raised on Feb 2007.
Giggle has 90 employees.
Giggle operates as a multichannel retailer of baby care products. It operates as an online retailer; owns and operates retail stores, and provides its products through its catalog business. The companys products include furniture, gear, clothing, toys, bedding, baby care, and more helping new parents and to be parents. It acquired The Cradle in Feb 2010. Giggle has its own line of baby products, giggle Better Basics; its pregnancy site, giggleGLOW; its content site, giggleGAB; and its charitable programs, The Great giggle Giveback and with the Worldwide Orphans Foundation. The company acquired RightStart, a baby gear and apparel retailer in Feb 2016.
Giggle's top competitors include Maisonette, Kids II and Burt's Bees Baby.
Giggle has made 2 acquisitions, including Right Start, and The Cradle.
Giggle operates through Giggle, Inc..