Maisonette

New York, United States Founded: 2016 • Age: 10 yrs
Curated luxury products for babies and kids are sold online.
Annual revenue - Latest available
Total funding $56.6M 6 rounds
Employees - Tracked headcount
Investors 9 Known backers
Products 4 Services tracked
Competitors 9 Brand Intelligence

About Maisonette

Maisonette is a company based in New York (United States) founded in 2016 by Sylvana Durrett and Luisana Mendoza de Roccia. Maisonette has raised $56.58 million across 6 funding rounds from investors including G Squared, NEA and Thrive Capital. Maisonette offers products and services including Children's Clothing, Toys, Home Decor, and Gear. Maisonette operates in a competitive market with competitors including Giggle, Kids II, Burt's Bees Baby, Kidsy and Diapers.com, among others.

  • Headquarter New York, United States
  • Founders Sylvana Durrett, Luisana Mendoza de Roccia
  • Sectors
    Consumer
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Maisonette Llc
Operational Areas
Consumer → Baby, Parenting & Pet Care Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $56.58 M (USD)

    in 6 rounds

  • Latest Funding Round
    $550.01 K (USD), Series B

    Jul 10, 2026

  • Investors
    G Squared

    & 8 more

  • Employee Count
    Not available
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Products & Services of Maisonette

Maisonette offers a comprehensive portfolio of products and services, including Children's Clothing, Toys, Home Decor, and Gear.

Product name locked
Category locked
Primary

Collection of outfits and accessories for kids and babies.

Product name locked
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Variety of educational and fun toys for children.

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Items like pillows and lighting for kids' rooms.

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Products including strollers and bath accessories.

People of Maisonette

Headcount 10-50
Employee Profiles 18
Board Members and Advisors 2
Employee Profiles
People
Sylvana Ward Durrett
CEO And Co-founder, Maisonette
People
Logan Grooms
Unknown Role
People
Luisana Mendoza de Roccia
President & Co-Founder
People
Annalesha McCurley
Senior Accounting Manager

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Board Members and Advisors
people
Tony Florence
Director
people
Marissa Mayer
Director

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Funding Insights of Maisonette

Maisonette has successfully raised a total of $56.58M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $550.01 thousand completed in July 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Maisonette

Maisonette has secured backing from 9 investors, including venture fund and angel investors. Prominent investors backing the company include G Squared, NEA and Thrive Capital.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Growth-stage technology companies are funded via primary and secondary investments.
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Venture capital investments are offered to startups by NEA.
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Early-stage technology startups are invested in by Thrive Capital.
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Investor details for Maisonette

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
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  • Participation history

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Investments & Acquisitions by Maisonette

Investments
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Investment portfolio details for Maisonette

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  • Portfolio identities
  • Transaction dates
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Financial Statements - Maisonette

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Detailed financials for Maisonette

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  • Profit trends
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Maisonette Comparisons

Maisonette Primary company
Description
Curated luxury products for babies and kids are sold online.
Location
New York, United States
Founded Year
2016
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Maisonette

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Maisonette

Maisonette operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Giggle, Kids II, Burt's Bees Baby, Kidsy and Diapers.com, among others.

Company Name Domain Founded year HQ Location Description
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Baby care products are retailed multichannel by Giggle.
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Baby care products are retailed online by Kids II.
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Organic cotton children's clothing and accessories are retailed.
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Multi-category products for babies and kids are sold online.
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Baby products including diapers and toys are retailed online.
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Detailed competitors of Maisonette

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Latest news on Maisonette

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Complete news archive for Maisonette

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Frequently Asked Questions about Maisonette

Maisonette was founded in 2016 and raised its 1st funding round 1 year after it was founded.

Maisonette is headquartered in New York, United States. It is registered at New York, New York, United States.

Sylvana Durrett is the current CEO of Maisonette. They have also founded this company.

Maisonette is a funded company, having raised a total of $56.58M across 6 funding rounds to date.

Maisonette was founded in 2016 in New York, United States, as an e-commerce platform in the baby and kids sector. Luxury items for ages 0-12 are curated across categories including apparel, accessories, furniture, home decor, travel gear, skincare, and toys. Operations focus on online sales with free shipping offered for orders above a specified minimum.

Maisonette's top competitors include Giggle, Kids II and The Natural Baby Company.

Maisonette offers Children's Clothing, Toys, Home Decor, and Gear.

Maisonette has 9 investors. Key investors include G Squared, NEA, Thrive Capital, Pritzker Group, and John H N Fisher.

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