About Maisonette
Maisonette is a company based in New York (United States) founded in 2016 by Sylvana Durrett and Luisana Mendoza de Roccia. Maisonette has raised $56.88 million across 7 funding rounds from investors including G Squared, NEA and Thrive Capital. Maisonette offers products and services including Children's Clothing, Toys, Home Decor, and Gear. Maisonette operates in a competitive market with competitors including Giggle, Kids II, Burt's Bees Baby, Kidsy and Diapers.com, among others.
- Headquarter New York, United States
- Founders Sylvana Durrett, Luisana Mendoza de Roccia
- SectorsConsumer
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Website maisonette.com
- Social LinkedIn X Facebook
- Legal Name Maisonette Llc
- Total Equity Funding$56.88M (USD)
in 7 rounds
- Latest Funding Round$300K (USD), Seed
Aug 2026
- InvestorsG Squared
& 8 more
Products & Services of Maisonette
Maisonette offers a comprehensive portfolio of products and services, including Children's Clothing, Toys, Home Decor, and Gear.
Collection of outfits and accessories for kids and babies.
Variety of educational and fun toys for children.
Items like pillows and lighting for kids' rooms.
Products including strollers and bath accessories.
Apps and channels of Maisonette
Maisonette publishes 1 mobile app.
Funding Insights of Maisonette
Maisonette has successfully raised a total of $56.88M across 7 strategic funding rounds. The most recent funding activity was a Seed round of $300 thousand completed in August 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $56.88M
- Total Rounds 7
- Last Round Seed — $300,000
- First Round $4.28M
(Aug 2017)
- Investors Count 9
All 7 funding rounds of Maisonette with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2026 | $300,000 | Seed | – | – | – |
| Jul 2026 | $550,005 | Series B | – | – | – |
| May 2026 | $850,005 | Series B | – | – | – |
| Mar 2026 | $5.9M | Series B | – | – | – |
| Feb 2021 | $30M | Series B | – | G Squared | |
| May 2018 | $15M | Series A | – | New Enterprise Associates | |
| Aug 2017 | $4.28M | Seed | – | New Enterprise Associates |
9 investors in total: 4 institutional and 5 angel.
Investors in Maisonette
Maisonette has secured backing from 9 investors, including venture fund and angel investors. Prominent investors backing the company include G Squared, NEA and Thrive Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth-stage technology companies are funded via primary and secondary investments. | – | gsquared.com | Chicago, United States | |
Venture capital investments are offered to startups by NEA. | – | nea.com | Menlo Park, United States | |
Early-stage technology startups are invested in by Thrive Capital. | – | thrivecap.com | New York, United States | |
Investments in SaaS, marketplace, and middle market companies are managed. | – | pritzkergroup.com | Chicago, United States | |
JH John H N Fisher | - | – | unknown_ddc23bd34a6f4cc29 | - |
L& Lizzie & Jonathan Tisch | - | – | unknown_3ff17c3a52c044df9 | - |
AR Andrew Rosen | Angel investor focusing on Indian startups, based in Mumbai. | – | unknown_4ae6defff06c4aefb | - |
MW Marcus Wainwright | - | – | unknown_b6a3836258a644e28 | - |
VN Vivi Nevo | - | – | unknown_759e166a31e24ca09 | - |
Investor details for Maisonette
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Maisonette
25 people are tracked at Maisonette (12 in leadership, 2 in board & advisors, 11 in team).
| Name | Role | Group |
|---|---|---|
Loraine Ginns | Co-Owner | Leadership |
Maria Churchill | Co-Owner | Leadership |
David Lasker | Co-Owner | Leadership |
Sylvana Durrett | Co-Founder & CEO | Leadership |
Luisana Mendoza de Roccia | Co-Founder & COO | Leadership |
Mustafa Ashraf | CEO | Leadership |
Sylvana Ward Durrett | CEO And Co-founder, Maisonette | Leadership |
Liliana Palau | Senior Design Director | Leadership |
Phoebe de Croisset | Vp, Brand And Communications At Maisonette | Leadership |
Sean Kim | COO & CFO | Leadership |
Michael McCabe | Director Of Operations | Leadership |
Dalia Seltzer | Senior Vice President Of Merchandising, Planning And Private Label | Leadership |
Tony Florence | Director | Board & advisors |
Marissa Mayer | Director | Board & advisors |
Logan Grooms | Unknown Role | Team |
Annalesha McCurley | Senior Accounting Manager | Team |
Victoria Hansen | Senior Operations Associate | Team |
Kimberly Tamuleviz | Buyer | Team |
Melissa Berozi | Buyer, Baby Apparel & Pjs | Team |
Nicole Pant | Associate Manager Vendor Operations | Team |
5 more people are available in the full profile.
Complete people profiles for Maisonette
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Maisonette
3 dated milestones of Maisonette across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Maisonette is founded.
- Funding First funding round of $4.3M.
- Funding Latest funding round, Seed, of $300K.
Competitors of Maisonette
Maisonette operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Giggle, Kids II, Burt's Bees Baby, Kidsy and Diapers.com, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| giggle.com | 2003 | New York, United States | $77.41M | 90 | Baby care products are retailed multichannel by Giggle. | |
| kids2.com | 1969 | Atlanta, United States | $2.63M | 214 | Baby care products are retailed online by Kids II. | |
| burtsbeesbaby.com | 2011 | Fairfield, United States | $7.65M | – | Organic cotton children's clothing and accessories are retailed. | |
| kidsy.co | 2003 | Chicago, United States | $1M | – | Multi-category products for babies and kids are sold online. | |
| diapers.com | 2005 | Jersey, United States | – | – | Baby products including diapers and toys are retailed online. | |
| totsy.com | 2009 | New York, United States | $33.76M | – | Functions as an online platform for private sales targeted at kids and moms. | |
| thenaturalbabyco.com | 2008 | Great Falls, United States | $500,000 | – | Multi-category organic baby products are retailed online. | |
| 123babybox.com | 2020 | Irvine, United States | $1.2M | – | Subscription boxes for children's toys and apparel are provided online. |
Detailed competitors of Maisonette
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Maisonette
The website of Maisonette (maisonette.com) receives about 601.8K visits a month and ranks #34,734 among all websites worldwide, #1,663 in Fashion and Apparel.
- Monthly visits601.8K
▼ 54.7% vs previous month
- Unique visitors719.3K
per month
- Global rank#34,734
among all websites
- Category rank#1,663
Lifestyle · Fashion and Apparel
- Bounce rate52%
- Pages per visit4.3
- Average visit1 min 54 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with Maisonette. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| smallable.com | 100% | 923.5K | #47,207 | View details | |
| hannaandersson.com | 98% | 1.9M | #13,036 | View details | |
| janieandjack.com | 96% | 630.1K | #41,533 | View details | |
| ryleeandcru.com | 92% | 131.2K | #241,876 | View details | |
bloomingdales.com | bloomingdales.com | 90% | – | #2,261 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Maisonette
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Maisonette
Complete news archive for Maisonette
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Maisonette
10 companies that operate in the same segment as Maisonette (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Maisonette
Maisonette was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Maisonette is headquartered in New York, United States. It is registered at New York, New York, United States.
Sylvana Durrett is the current CEO of Maisonette. They have also founded this company.
Maisonette is a funded company, having raised a total of $56.88M across 7 funding rounds to date. The company's 1st funding round was a Seed of $4.28M, raised on Aug 2017.
Maisonette was founded in 2016 in New York, United States, as an e-commerce platform in the baby and kids sector. Luxury items for ages 0-12 are curated across categories including apparel, accessories, furniture, home decor, travel gear, skincare, and toys. Operations focus on online sales with free shipping offered for orders above a specified minimum.
Maisonette's top competitors include Giggle, Kids II and The Natural Baby Company.
Maisonette offers Children's Clothing, Toys, Home Decor, and Gear.
Maisonette has 9 investors. Key investors include G Squared, NEA, Thrive Capital, Pritzker Group, and John H N Fisher.
Maisonette operates through Maisonette Llc.
Yes. Maisonette publishes Maisonette.
The website of Maisonette receives about 602 thousand visits a month and ranks #34,734 among all websites worldwide.