About Kids II
Kids II is a company based in Atlanta (United States) founded in 1969.. Kids II has raised $2.63 million across 2 funding rounds. Kids II has completed 5 acquisitions, including Baby Dream Machine, Notabli and SUMR™ Brands. Kids II offers products and services including Baby Einstein Toys, High Chairs, Bassinets, and Swaddles. Kids II operates in a competitive market with competitors including Giggle, Maisonette, Diapers.com, Totsy and EcoMom, among others.
- Headquarter Atlanta, United States
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Sectors
Consumer
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Phone
*********
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Website
*********
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Social
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- Legal Name Kids2, Llc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$2.63 M (USD)
in 2 rounds
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Latest Funding Round
$1.62 M (USD), Unspecified
Jan 05, 2016
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Investors
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Employee Count
Employee Count
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Investments & Acquisitions
Baby Dream Machine
& 4 more
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Products & Services of Kids II
Kids II offers a comprehensive portfolio of products and services, including Baby Einstein Toys, High Chairs, Bassinets, and Swaddles. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Developmental toys designed to stimulate infant learning and play.
Safe seating solutions for feeding and supporting baby mealtimes.
Portable sleeping options for infants with comfort features.
Wrapping aids to help soothe and secure newborns during sleep.
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Funding Insights of Kids II
Kids II has successfully raised a total of $2.63M across 2 strategic funding rounds. The most recent funding activity was a Unspecified round of $1.62 million completed in January 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Unspecified — $1.6M
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First Round
First Round
(11 Feb 2015)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2016 | Amount | Unspecified - Kids II | Valuation |
investors |
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| Feb, 2015 | Amount | Unspecified - Kids II | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Kids II
Kids II has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include Baby Dream Machine, Notabli and SUMR™ Brands. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Baby dream machines and essential oils are produced for infants.
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2019 | ||||
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Children's moments are organized and shared via a mobile app.
|
2012 | ||||
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Play gyms and toy pianos are branded by Taggies.
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1999 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Kids II
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Kids Ii Comparisons
Competitors of Kids II
Kids II operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Giggle, Maisonette, Diapers.com, Totsy and EcoMom, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Baby care products are retailed multichannel by Giggle.
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| domain | founded_year | HQ Location |
Curated luxury products for babies and kids are sold online.
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| domain | founded_year | HQ Location |
Baby products including diapers and toys are retailed online.
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| domain | founded_year | HQ Location |
Functions as an online platform for private sales targeted at kids and moms.
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| domain | founded_year | HQ Location |
Products for babies, kids, moms, and families are sold online.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Kids Ii
Frequently Asked Questions about Kids II
When was Kids II founded?
Kids II was founded in 1969 and raised its 1st funding round 46 years after it was founded.
Where is Kids II located?
Kids II is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
Who is the current CEO of Kids II?
Ryan Gunnigle is the current CEO of Kids II.
Is Kids II a funded company?
Kids II is a funded company, having raised a total of $2.63M across 2 funding rounds to date. The company's 1st funding round was a Unspecified of $1.01M, raised on Feb 11, 2015.
What does Kids II do?
Kids II was founded in 1969 and is headquartered in Atlanta, United States. Operations are focused on online retail within the baby care sector. A catalog of products including swings, toys, pillows, walkers, and chairs is maintained. Brands such as Oball, Ford, and Disney Baby are stocked for distribution to customers.
Who are the top competitors of Kids II?
Kids II's top competitors include Maisonette, Giggle and 123 Baby Box.
What products or services does Kids II offer?
Kids II offers Baby Einstein Toys, High Chairs, Bassinets, and Swaddles.
How many acquisitions has Kids II made?
Kids II has made 5 acquisitions, including Baby Dream Machine, Notabli, and SUMR™ Brands.