About Kids II
Kids II is a Consumer company based in Atlanta (United States) founded in 1969. Baby care products are retailed online by Kids II. Kids II has completed 5 acquisitions, including Baby Dream Machine, Notabli and SUMRâ„¢ Brands. Its chief executive, as recorded, is Ryan Gunnigle. Its website kids2.com draws about 109 thousand monthly visits. Kids II offers products and services including Baby Einstein Toys, High Chairs, Bassinets, and Swaddles. Its focus areas include Retail, Mom & Baby Care, Commerce and Multi Category. Its legal entity is Kids2, LLC. Its competitors include Giggle, Maisonette and Diapers.com; 2 of its 3 listed competitors have raised funding.
Company details
Kids II was founded in 1969 and is headquartered in Atlanta, United States. Operations are focused on online retail within the baby care sector. A catalog of products including swings, toys, pillows, walkers, and chairs is maintained. Brands such as Oball, Ford, and Disney Baby are stocked for distribution to customers.
- Investments & AcquisitionsBaby Dream Machine
& 4 more
Products & Services of Kids II
Kids II offers a comprehensive portfolio of products and services, including Baby Einstein Toys, High Chairs, Bassinets, and Swaddles.
Developmental toys designed to stimulate infant learning and play.
Safe seating solutions for feeding and supporting baby mealtimes.
Portable sleeping options for infants with comfort features.
Wrapping aids to help soothe and secure newborns during sleep.
Apps and channels of Kids II
its YouTube channel Kids2 has 6.26K subscribers and 30 videos.
Videos from Kids II
The most watched videos on Kids II's YouTube channel, Kids2 (6.26K subscribers). Click a video to play it here.
More on Kids2.
Funding Insights of Kids II
- Total Rounds 3
- First Round $1.01M
(Feb 2015)
All 3 funding rounds of Kids II with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2026 | Debt – Conventional | – | – | – | |
| Jan 2016 | $1.62M | Unspecified | – | – | – |
| Feb 2015 | $1.01M | Unspecified | – | – | – |
People of Kids II
8 people are tracked at Kids II (3 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Ryan Gunnigle | CEO | Leadership |
Jaime Martin | Director Of Licensing & Media Partnerships | Leadership |
Sheila Dubell | Vice President Business Strategy | Leadership |
Jordan Kirchner | Video Editor | Team |
Kimmi Maxwell | Manager Of Video | Team |
Whitney Rush | Licensing Associate | Team |
Yuting Z. | Data Engineer | Team |
Daniel Montoya | Sr. Manager, Strategic Growth & Business Intelligence | Team |
Complete people profiles for Kids II
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Kids II
Kids II has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include Baby Dream Machine, Notabli and SUMRâ„¢ Brands.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Baby dream machines and essential oils are produced for infants. | thebabydreammachine.com | Toronto, Canada | 2019 | Oct 2022 | •••• | |
Durable juvenile products are designed, marketed, and distributed for infants. | summerinfant.com | Woonsocket, United States | 1985 | Jun 2022 | •••• | |
Durable baby bath products, nursery items, and strollers are manufactured. | sumrbrands.com | Woonsocket, United States | 1985 | Mar 2022 | •••• | |
Children's moments are organized and shared via a mobile app. | notabli.com | Burlington, United States | 2012 | Feb 2015 | •••• | |
Play gyms and toy pianos are branded by Taggies. | taggies.com | Worcester, United States | 1999 | Jun 2011 | •••• |
Complete acquisition details for Kids II
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Kids II
8 dated milestones of Kids II across 57 years, from founding to its latest funding, stage changes and deals.
- Founded Kids II is founded.
- Acquisition Acquires Taggies.
- Funding First funding round of $1.0M.
- Acquisition Acquires Notabli.
- Acquisition Acquires SUMRâ„¢ Brands.
- Acquisition Acquires Summer Infant.
- Acquisition Acquires Baby Dream Machine.
- Funding Latest funding round, Debt – Conventional,.
Competitors of Kids II
Kids II has 3 listed competitors in our database, 2 of them funded. They include Giggle, Maisonette and Diapers.com.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| giggle.com | 2003 | New York, United States | $77.41M | 90 | Baby care products are retailed multichannel by Giggle. | |
| maisonette.com | 2016 | New York, United States | $49.28M | Curated luxury products for babies and kids are sold online. | ||
| diapers.com | 2005 | Jersey, United States | Baby products including diapers and toys are retailed online. |
Detailed competitors of Kids II
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Kids II
The website of Kids II (kids2.com) receives about 109.2K visits a month.
- Monthly visits109.2K
▲ 19.3% vs previous month
Websites whose visitors overlap most with Kids II. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
mybtoys.com | mybtoys.com | 100% | #405,712 | – | |
petiteamelie.co.uk | petiteamelie.co.uk | 80% | #589,561 | – | |
babyone.ch | babyone.ch | 80% | #696,027 | – | |
fromrebel.com | fromrebel.com | 80% | – | ||
parenthoodadventures.com | parenthoodadventures.com | 80% | #430,070 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Kids II
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Kids II (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Kids Ii
Complete news archive for Kids II
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Kids II
Kids II was founded in 1969 and raised its 1st funding round 46 years after it was founded.
Kids II is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
Ryan Gunnigle is the CEO of Kids II, as recorded in our data.
Kids II was founded in 1969 and is headquartered in Atlanta, United States. Operations are focused on online retail within the baby care sector. A catalog of products including swings, toys, pillows, walkers, and chairs is maintained. Brands such as Oball, Ford, and Disney Baby are stocked for distribution to customers.
Kids II's top competitors include Maisonette, Giggle and Diapers.com.
Kids II offers Baby Einstein Toys, High Chairs, Bassinets, and Swaddles.
Kids II has made 5 acquisitions, including Baby Dream Machine, Notabli, and SUMRâ„¢ Brands.
Kids II operates through Kids2, Llc.
The website of Kids II receives about 109 thousand visits a month.