About Burt's Bees Baby
Burt's Bees Baby is a Consumer company based in Fairfield (United States) founded in 2011. It operates as an organic cotton childrens clothing and accessories are retailed. Burt's Bees Baby has raised $7.65 million across 3 funding rounds. Its website burtsbeesbaby.com draws about 598 thousand monthly visits. Burt's Bees Baby offers products and services including Pajamas, Bedding, and Bath Products. Its focus areas include Retail, Mom & Baby Care, Commerce and Multi Category. Its legal entity is Ayablu Incorporated. Its competitors include Giggle, Maisonette, Kids II, Diapers.com and Totsy and 2 more; 5 of its 7 listed competitors have raised funding.
Company details
Burts Bees Baby was founded in 2011 and is headquartered in Fairfield, United States. Operations focus on the manufacture and sale of organic cotton products for children, including apparel, linens, and bath accessories. The range encompasses existing Burts Bees Baby Bee items alongside originally designed goods. The company serves the childrens clothing and accessories sector through its online domain, burtsbeesbaby.com.
- Headquarters Fairfield, United States
- SectorsConsumer
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Website burtsbeesbaby.com
- Social X Facebook Instagram
- Legal Name Ayablu Incorporated
- Total Equity Funding$7.65M (USD)
in 3 rounds
- Latest Funding Round$2M (USD), Debt – Conventional
Jun 2019
Products & Services of Burt's Bees Baby
Burt's Bees Baby offers a comprehensive portfolio of products and services, including Pajamas, Bedding, and Bath Products.
Comfortable sleepwear made from organic cotton for babies.
Sheets and blankets using organic materials for safe sleep.
Towels and skincare items designed for infant hygiene.
Funding Insights of Burt's Bees Baby
Burt's Bees Baby has successfully raised a total of $7.65M across 3 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $2 million completed in June 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.65M
- Total Rounds 3
- Last Round Debt – Conventional — $2M
- First Round $7.6M
(Jan 2013)
All 3 funding rounds of Burts Bees Baby with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2019 | $2M | Debt – Conventional | – | – | – |
| Jun 2017 | $50,000 | Series A | – | – | – |
| Jan 2013 | $7.6M | Series A | – | – | – |
People of Burt's Bees Baby
14 people are tracked at Burt's Bees Baby (8 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
Haley Wallace | Sales Director | Leadership |
Sandi Q. | Director of Operations and Compliance | Leadership |
Maria Nyline-Asker | Chief Executive Officer | Leadership |
Lauren Cesarello | Vice President Product Development, Production and Sourcing | Leadership |
Sharon Lynn | CFO | Leadership |
Jaisanker Shamuvel | Regional Director For South-east Asia | Leadership |
Mandy C. | Director, Creative, Brand, & Sustainability | Leadership |
Marcie Maler | Art Director - Photography | Leadership |
Mackenzie T. | Creative Associate | Team |
Michelle Pemberthy | Product Development | Team |
Toni Carlone Sylvester | Senior Apparel & Print Designer | Team |
Ashley Capalbo | Sales Account Manager + Wholesale Operations | Team |
Dawn Snow | Inventory and Sales Planner | Team |
Kelley A. | Senior Design Manager & Print Designer | Team |
Complete people profiles for Burt's Bees Baby
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Burt's Bees Baby
3 dated milestones of Burt's Bees Baby across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Burt's Bees Baby is founded.
- Funding First funding round of $7.6M.
- Funding Latest funding round, Debt – Conventional, of $2.0M.
Competitors of Burt's Bees Baby
Burt's Bees Baby has 7 listed competitors in our database, 5 of them funded. They include Giggle, Maisonette, Kids II, Diapers.com and Totsy, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| giggle.com | 2003 | New York, United States | $77.41M | 90 | Baby care products are retailed multichannel by Giggle. | |
| maisonette.com | 2016 | New York, United States | $49.28M | – | Curated luxury products for babies and kids are sold online. | |
| kids2.com | 1969 | Atlanta, United States | – | 214 | Baby care products are retailed online by Kids II. | |
| diapers.com | 2005 | Jersey, United States | – | – | Baby products including diapers and toys are retailed online. | |
| totsy.com | 2009 | New York, United States | $33.76M | – | Functions as an online platform for private sales targeted at kids and moms. | |
| ecomom.com | 2008 | Spokane, United States | $9.94M | – | Products for babies, kids, moms, and families are sold online. | |
| 123babybox.com | 2020 | Irvine, United States | $1.2M | – | Subscription boxes for children's toys and apparel are provided online. |
Detailed competitors of Burts Bees Baby
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Burt's Bees Baby
The website of Burt's Bees Baby (burtsbeesbaby.com) receives about 597.8K visits a month and ranks #31,787 among all websites worldwide, #1,521 in Fashion and Apparel.
- Monthly visits597.8K
▼ 44.9% vs previous month
- Unique visitors508.9K
per month
- Global rank#31,787
among all websites
- Category rank#1,521
Lifestyle · Fashion and Apparel
- Bounce rate30%
- Pages per visit7.9
- Average visit4 min 00 sec
- DevicesDesktop 19% · Mobile 81%
Websites whose visitors overlap most with Burt's Bees Baby. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| burtsbees.com | 100% | 263.5K | #122,683 | View details | |
| hannaandersson.com | 99% | 1.9M | #13,036 | View details | |
underthenile.com | underthenile.com | 84% | – | #2,727,991 | – |
gap.com | gap.com | 81% | – | #343 | – |
| coloredorganics.com | 81% | – | #293,960 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Burt's Bees Baby
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
10 companies that operate in the same segment as Burt's Bees Baby (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Burt's Bees Baby
Burt's Bees Baby was founded in 2011 and raised its 1st funding round 2 years after it was founded.
Burt's Bees Baby is headquartered in Fairfield, United States.
Burt's Bees Baby is a funded company, having raised a total of $7.65M across 3 funding rounds to date. The company's 1st funding round was a Series A of $7.6M, raised on Jan 2013.
Burts Bees Baby was founded in 2011 and is headquartered in Fairfield, United States. Operations focus on the manufacture and sale of organic cotton products for children, including apparel, linens, and bath accessories. The range encompasses existing Burts Bees Baby Bee items alongside originally designed goods. The company serves the childrens clothing and accessories sector through its online domain, burtsbeesbaby.com.
Burt's Bees Baby's top competitors include Maisonette, Giggle and Kids II.
Burt's Bees Baby offers Pajamas, Bedding, and Bath Products.
Burt's Bees Baby operates through Ayablu Incorporated.
The website of Burt's Bees Baby receives about 598 thousand visits a month and ranks #31,787 among all websites worldwide.