About Burt's Bees
Burt's Bees is a Consumer company based in Durham (United States) founded in 1984, and was acquired by The Clorox Company in October 2007. Skin care and personal care products are manufactured and sold. Its website burtsbees.com draws about 263 thousand monthly visits. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Multi Category and Natural. Its legal entity is BURT'S BEES, INC. Its competitors include Function of Beauty, Arbonne International and Mielle Organics; 1 of its 3 listed competitors has raised funding.
Company details
Burts Bees was founded in 1984 in Durham, United States, within the personal care sector. Natural-ingredient-based products, including creams, moisturizers, cleansers, lip balms, soaps, and baby items, are manufactured. These are distributed through retail outlets, chains like Target and Walmart, and an online platform. Operations extend to the US, UK, Ireland, and Canada, focusing on beeswax, essential oils, herbs, and flowers in formulations.
- Headquarters Durham, United States
- Stage Acquired
- SectorsConsumer
- Website category Lifestyle · Beauty and Cosmetics
- Website burtsbees.com
- Social LinkedIn X Facebook
- Acquired by The Clorox Company (Oct 2007)
- Legal Name Burt's Bees, Inc.
- InvestorsThe Clorox Company
& 1 more
- Acquired byThe Clorox Company
(Oct 2007)
Funding Insights of Burt's Bees
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Burts Bees with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2003 | Private Equity Round | – | – |
2 investors in total: 2 institutional.
Investors in Burt's Bees
Burt's Bees has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include The Clorox Company and AEA Investors.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity and debt firm focused on mid-market companies | aeainvestors.com | New York, United States | ||
Home care products are manufactured and supplied globally. | 1913 | thecloroxcompany.com | Oakland, United States |
Investor details for Burts Bees
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Burt's Bees
1 people are tracked at Burt's Bees (1 in leadership).
| Name | Role | Group |
|---|---|---|
Nick Vlahos | CEO | Leadership |
Complete people profiles for Burt's Bees
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Burt's Bees
3 dated milestones of Burt's Bees across 23 years, from founding to its latest funding, stage changes and deals.
- Founded Burt's Bees is founded.
- Funding First funding round.
- Exit Acquired by The Clorox Company.
Competitors of Burt's Bees
Burt's Bees has 3 listed competitors in our database, 1 of them funded. They include Function of Beauty, Arbonne International and Mielle Organics.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| functionofbeauty.com | 2015 | New York, United States | $166.17M | 335 | Customized skin and hair care products are provided online. | |
| arbonne.com | 1980 | Irvine, United States | 387 | Natural personal care and beauty products are manufactured privately. | ||
| mielleorganics.com | 2014 | Crown Point, United States | brand of natural beauty & personal care products |
Detailed competitors of Burts Bees
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Burt's Bees
The website of Burt's Bees (burtsbees.com) receives about 263.5K visits a month and ranks #122,683 among all websites worldwide, #6,275 in Beauty and Cosmetics.
- Monthly visits263.5K
▼ 11.3% vs previous month
- Unique visitors175.3K
per month
- Global rank#122,683
among all websites
- Category rank#6,275
Lifestyle · Beauty and Cosmetics
- Bounce rate44%
- Pages per visit4.5
- Average visit1 min 41 sec
- DevicesDesktop 33% · Mobile 67%
Websites whose visitors overlap most with Burt's Bees. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| burtsbeesbaby.com | 100% | 597.8K | #31,787 | View details | |
| badgerbalm.com | 86% | 80.8K | #416,625 | View details | |
| desertessence.com | 86% | 57.9K | #571,589 | View details | |
aubrey-organics.com | aubrey-organics.com | 74% | – | ||
| tomsofmaine.com | 74% | 120.8K | #372,583 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Burt's Bees
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Burt's Bees (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Burt's Bees
Complete news archive for Burts Bees
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Burt's Bees
Burt's Bees was founded in 1984 and raised its 1st funding round 19 years after it was founded.
Burt's Bees is headquartered in Durham, United States. It is registered at Durham, North Carolina, United States.
Burts Bees was founded in 1984 in Durham, United States, within the personal care sector. Natural-ingredient-based products, including creams, moisturizers, cleansers, lip balms, soaps, and baby items, are manufactured. These are distributed through retail outlets, chains like Target and Walmart, and an online platform. Operations extend to the US, UK, Ireland, and Canada, focusing on beeswax, essential oils, herbs, and flowers in formulations.
Burt's Bees's top competitors include Arbonne International, Function of Beauty and Mielle Organics.
Burt's Bees has 2 investors. Key investors include The Clorox Company, and AEA Investors.
Burt's Bees operates through Burt's Bees, Inc..
Yes. Burt's Bees was acquired by The Clorox Company in October 2007.
The website of Burt's Bees receives about 263 thousand visits a month and ranks #122,683 among all websites worldwide.