About Function of Beauty
Function of Beauty is a company based in New York (United States) founded in 2015 by Joshua Maciejewski, Hien Nguyen, and Zahir Dossa.. Function of Beauty has raised $166.17 million across 5 funding rounds from investors including Bessemer Venture Partners, CircleUp and L Catterton. Function of Beauty has completed 1 acquisition, including Atolla. Function of Beauty offers products and services including Custom Shampoo, Custom Conditioner, Custom Hair Mask, Custom Skincare, and Custom Bodycare.
- Headquarter New York, United States
- Founders Joshua Maciejewski, Hien Nguyen, Zahir Dossa
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Sectors
ConsumerHealthcare
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Function Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$166.17 M (USD)
in 5 rounds
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Latest Funding Round
$150 M (USD), Series B
Dec 02, 2020
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Investors
Bessemer Venture Partners
& 5 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Products & Services of Function of Beauty
Function of Beauty offers a comprehensive portfolio of products and services, including Custom Shampoo, Custom Conditioner, Custom Hair Mask, Custom Skincare, and Custom Bodycare. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Personalized shampoo formulated for individual hair needs
Tailored conditioner addressing specific hair profiles
Repair mask customized for damaged hair repair
Personalized products for skin-specific concerns
Tailored lotions and washes for body needs
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Funding Insights of Function of Beauty
Function of Beauty has successfully raised a total of $166.17M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $150 million completed in December 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series B — $150.0M
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First Round
First Round
(10 Dec 2015)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2020 | Amount | Series B - Function of Beauty | Valuation | L Catterton | |
| Apr, 2019 | Amount | Series A - Function of Beauty | Valuation |
investors |
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| Mar, 2017 | Amount | Series A - Function of Beauty | Valuation | GGV Capital |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Function of Beauty
Function of Beauty has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Bessemer Venture Partners, CircleUp and L Catterton. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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L Catterton is recognized as a leading consumer-focused private equity group.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location | |
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Early-stage startups are accelerated via funding and educational programs.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Function of Beauty
Function of Beauty has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Atolla. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Internet-first brand offering customized natural skincare products
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2017 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Function of Beauty
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Function Of Beauty Comparisons
Competitors of Function of Beauty
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Function Of Beauty
Frequently Asked Questions about Function of Beauty
When was Function of Beauty founded?
Function of Beauty was founded in 2015.
Where is Function of Beauty located?
Function of Beauty is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Function of Beauty?
Alexandra Papazian is the current CEO of Function of Beauty.
Is Function of Beauty a funded company?
Function of Beauty is a funded company, having raised a total of $166.17M across 5 funding rounds to date. The company's 1st funding round was a Series A of $9.5M, raised on Dec 10, 2015.
What does Function of Beauty do?
Function of Beauty was founded in 2015 and is headquartered in New York, United States. Operations focus on the beauty sector as an internet-first brand, where personalized hair care products, including shampoos and conditioners, are developed based on user-submitted hair profiles, goals, and preferences. Skin care options are also customized to individual needs through an online platform.
What products or services does Function of Beauty offer?
Function of Beauty offers Custom Shampoo, Custom Conditioner, Custom Hair Mask, Custom Skincare, and Custom Bodycare.
How many acquisitions has Function of Beauty made?
Function of Beauty has made 1 acquisition, including Atolla.
Who are Function of Beauty's investors?
Function of Beauty has 6 investors. Key investors include Bessemer Venture Partners, CircleUp, L Catterton, GGV Capital, and Y Combinator.